amika hair mask
Worth a lookShows a $3.1M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size
Incredible$3.1M$3.1M/yr · 892K searches
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$35.95avg listing price — sweet spot $15–$100
Price range
Incredible$19.61–$43.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,249avg incumbent reviews — the moat a new listing must climb
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, amika hair mask is a $3.1M/yr Amazon United States market (892K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
amika hair mask market data
- Units sold / yr
- 80K–100K
- avg 10,000–12,500/product
- Revenue / yr
- $2.9M–$3.6M
- units × avg price
- Conversion rate
- 9.7%
- Avg BSR
- #35
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 69 months
- Avg seller age
- 129 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Amika84%
- Moroccanoil11%
- COLOR WOW5%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +9.3% search growth over the last 90 days.Peak months: Jun, Dec · busiest ÷ quietest = 2.6×
Top amika hair mask search terms
- amika hair mask368K/yr
- amika soulfood nourishing hair mask96K/yr
- moroccan oil hair mask91K/yr
- amika mask42K/yr
- amika soulfood39K/yr
- amika soulfood nourishing mask20K/yr
- money hair mask30K/yr
- davines hair mask31K/yr
- moroccanoil intense hydrating mask18K/yr
- moroccan oil mask21K/yr
Top amika hair mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
amika soulfood nourishing mask 250ml
Amika$31.664.7★8,264 rev
amika soulfood nourishing mask 100ml
Amika$19.614.7★8,264 rev
Moroccanoil Intense Hydrating Mask 8.5 Fl. Oz.
Moroccanoil$43.434.6★19,219 rev
amika the kure intense strength repair mask 250ml
Amika$40.784.6★2,956 rev
amika hydro rush intense moisture mask with hyaluronic acid 250ml | for dry textured or coarse low porosity hair types 2c-4c for long-lasting hydration
Amika$42.164.6★904 rev
Newest
by launch dateamika hydro rush intense moisture mask with hyaluronic acid 250ml | for dry textured or coarse low porosity hair types 2c-4c for long-lasting hydration
Amika$42.16904 rev
amika soulfood nourishing mask 100ml
Amika$19.618,264 rev
amika the kure intense strength repair mask 100ml
Amika$23.702,956 rev
COLOR WOW Money Masque Deep Hydrating Conditioning Treatment by Celebrity Stylist Chris Appleton Vegan Formula
COLOR WOW$43.323,382 rev
amika the kure intense strength repair mask 250ml
Amika$40.782,956 rev
Trending
90-day click momentum
Moroccanoil Weightless Hydrating Mask 8.5 Fl. Oz.
Moroccanoil$42.974.5★
amika soulfood nourishing mask 100ml
Amika$19.614.7★
amika soulfood nourishing mask 250ml
Amika$31.664.7★
COLOR WOW Money Masque Deep Hydrating Conditioning Treatment by Celebrity Stylist Chris Appleton Vegan Formula
COLOR WOW$43.324.4★
Moroccanoil Intense Hydrating Mask 8.5 Fl. Oz.
Moroccanoil$43.434.6★
What buyers say about amika hair mask
What buyers praise and complain about, mined from review topics.What buyers love
“Softens hair”
“Great hydration”
“It smells heavenly”
“Good quality”
“Worth every penny”
“This has helped the health of my hair more than I ever thought possible”
“untangles your hair so smoothly”
“It is good for frizz control, adds shine, and smooths out your hair”
“adds shine”
“As described”
What buyers complain about
“Not worth the price”
“Dryness”
“The smell got even stronger after rinsing out”
“A cheap substance in the right container”
“This product ruined my hair”
“noticed no difference in my hair at all”
“Does not work”
“Not for gray hair”
“the size isnt exactly what I would go for”
“this mask gave me blotchy red skin”
Top return reasons
Common questions
- Is amika hair mask profitable to sell on Amazon United States?
- The niche generates $3.1M/yr across 8 tracked products. 90-day search growth is +9.3%. Flapen's verdict: Worth a look (53/100).
- How competitive is the amika hair mask niche?
- 3 brands and 8 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in amika hair mask?
- Top complaints mined from reviews: Value For Money, Moist/Dry, Smell. The return rate is 0.9%.
- When does demand for amika hair mask peak?
- Demand peaks in Jun–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the amika hair mask niche?
- Listings span $19.61–$43.43; the average listing price is $35.95 (sweet spot $15–$100). The average incumbent carries 6,249 reviews — the moat a new listing must climb.