Amika Hair Mask

Shoppers searched for this 892K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.1M a year.

Searches, last 12 months

892K

Growth, 90 days vs prior 90

+9.3%

Conversion, latest week

9.7%

Market size, estimated

$3.1Ma year

Peak month

December2.6× the quietest month

Top search term

amika hair mask368K searches a year

Listings sell for $35.95 on average, from $19.61 to $43.43. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 10,000 to 12,500 of them. At $35.95 that is $360K to $449K a year per listing.

Average price

$35.95inside the $15 to $100 sweet spot

Price range

$19.61–$43.43

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

10,000–12,500

Revenue per listing a year

$360K–$449K

Returns

0.9%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Hair Masks. It carries 6,249 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#35in Hair Masks

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

6,249per listing

Listings tracked

8

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

69 months