Is amika dry shampoo profitable to sell on Amazon United States?

The niche generates $8.2M/yr across 26 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -17.9%. Flapen's verdict: Worth a look (62/100).

How competitive is the amika dry shampoo niche?

5 brands and 9 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in amika dry shampoo?

Top complaints mined from reviews: Value For Money, Functionality-Overall, Hair Related. The return rate is 0.3%.

When does demand for amika dry shampoo peak?

Demand peaks in Nov; the busiest month runs 1.8× the quietest.

What does it cost to enter the amika dry shampoo niche?

Listings span $11.93–$38.63; the average listing price is $25.98 (sweet spot $15–$100). The average incumbent carries 10,543 reviews — the moat a new listing must climb.

amika dry shampoo

Worth a look

Shows a $8.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$8.2M

$8.2M/yr · 2.6M searches

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible12.3%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$25.98

avg listing price — sweet spot $15–$100

Price range

Great$11.93–$38.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad10,543.42

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-17.9%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, amika dry shampoo is a $8.2M/yr Amazon United States market (2.6M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Worth a look — 62/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

amika dry shampoo market data

Units sold / yr: 300K–400K; avg 15,000–20,000/product
Revenue / yr: $7.8M–$10.4M; units × avg price
Conversion rate: 12.3%
Avg BSR: #155
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 0.4%
Avg brand age: 77 months
Avg seller age: 133 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 93%

Open market

COLOR WOW36%
Amika31%
Living Proof23%
Moroccanoil7%
Kenra3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.9% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.8×

Open Trend

Top amika dry shampoo search terms

amika dry shampoo618K/yr -4.4%11.7% conv.
living proof dry shampoo523K/yr +6.2%11.7% conv.
wow texturizing spray for hair volume391K/yr -48.1%14.6% conv.
wow hair spray125K/yr +7.2%9.2% conv.
moroccan oil dry shampoo112K/yr +8.2%12.8% conv.
wow style on steroids texturizing spray91K/yr -35.8%19.5% conv.
color wow texturizing spray137K/yr -67.4%11.5% conv.
color wow style on steroids85K/yr -30.9%13.1% conv.
moroccan oil dry shampoo light36K/yr +57.6%14.2% conv.
amika perk up dry shampoo45K/yr -4.7%11.8% conv.

All search terms

Top amika dry shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

COLOR WOW Style on Steroids Texturizing Spray Non-Sticky Hair Texturizer for Instant Volume and Texture

COLOR WOW$29.154.2★11,957 rev

amika Perk Up Dry Shampoo 5.3 oz. (Pack of 1)

Amika$25.984.3★20,344 rev

Living Proof Perfect Hair Day Dry Shampoo Absorbs Oil Sweat Odor Cleans Hair Fresh Scent Detoxifies Scalp for Women and Men

Living Proof$28.704.3★14,648 rev

amika perk up talc-free dry shampoo 2.5oz | refreshes roots with a voluminous oomph between washes no white residue absorbs oil + reduces odor for all hair types

Amika$15.674.3★20,344 rev

amika perk up plus extended clean dry shampoo 5.3oz | revitalizes roots + boosts time between washes with no residue or build up | for all hair types

Amika$29.714.4★2,727 rev

Newest

by launch date

Living Proof Perfect Hair Day Advanced Clean Dry Shampoo Sun-Kissed Pear Limited Edition

Living Proof$32.7831 rev

1mo ago

amika perk up talc-free dry shampoo 2.5oz | refreshes roots with a voluminous oomph between washes no white residue absorbs oil + reduces odor for all hair types

Amika$15.6720,344 rev

6mo ago

amika positively perked up dry shampoo duo | gift set for refreshing hair between wash days

Amika$26.31339 rev

10mo ago

COLOR WOW Insta-WOW Advanced Dry Shampoo Oil-Absorbing Cleansing Dry Shampoo with No Powdery Residue

COLOR WOW$29.69720 rev

11mo ago

COLOR WOW Texas Hold Em Big Hold Hairspray- Hair Spray Extra Hold for all-day style |Heat protection spray for hair + UV protection|Anti humidity spray for hair |No Crunch or Flake| brushable finish

COLOR WOW$30.00907 rev

1y ago

What buyers say about amika dry shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Excellent Product”

Smell13%

“The smell is pleasing”

Moist/Dry10%

“I love how it moisturizes my hair plus giving volume”

Hair Styling7%

“holds my curls perfectly”

Suitability Straight Hair6%

“Best mousse for fine hair”

Value For Money6%

“Great value”

Hair Growth6%

“It give my hair a decent lift”

Advertised Vs Actual Product4%

“As advertised”

Texture/Consistency-Overall3%

“The texture is amazing”

Color2%

“Love Color Wow”

What buyers complain about

Value For Money17%

“Expensive”

Functionality-Overall11%

“does not work as advertised”

Hair Related9%

“However, the next day I could barely get a brush through it and when I tried, I pulled out quite a bit of hair”

Smell5%

“Strange smell”

Advertised Vs Actual Product5%

“FALSE ADVERTISEMENT”

Adhesion/Stickiness4%

“Sticky and awful”

Size-Overall4%

“Bottle was tiny”

Suitability Short Hair4%

“Doesnt work for my hair”

Durability3%

“runs out fast”

Moist/Dry3%

“it makes it very dry feeling”

Top return reasons

Advertised Vs Actual Product20%

Functionality-Overall18%

Size-Overall16%

Suitability Short Hair8%

Adhesion/Stickiness5%

Value For Money4%

Hair Related4%

Product Condition4%

Suitability Straight Hair3%

Defective Material/Parts3%

Common questions

Is amika dry shampoo profitable to sell on Amazon United States?: The niche generates $8.2M/yr across 26 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -17.9%. Flapen's verdict: Worth a look (62/100).
How competitive is the amika dry shampoo niche?: 5 brands and 9 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in amika dry shampoo?: Top complaints mined from reviews: Value For Money, Functionality-Overall, Hair Related. The return rate is 0.3%.
When does demand for amika dry shampoo peak?: Demand peaks in Nov; the busiest month runs 1.8× the quietest.
What does it cost to enter the amika dry shampoo niche?: Listings span $11.93–$38.63; the average listing price is $25.98 (sweet spot $15–$100). The average incumbent carries 10,543 reviews — the moat a new listing must climb.