Amika Dry Shampoo
MaybeShoppers spend an estimated $8.2M a year here. But the top 5 brands take 100% of clicks, so Amika Dry Shampoo is a Maybe.
- Flapen Score
- 62 / 100Top 5% of 10,978 Beauty & Personal Care niches · +14 vs the category median of 4862
- Market size
- $8.2M/yr2.6M searches / yr
- 90-day growth
- -17.9%search demand this quarter
- Competition
- 57%top-5 click share · 5 brands · 9 sellers
Flapen Score
Amika Dry Shampoo against its category
The dotted line is the Beauty & Personal Care average. Past it, Amika Dry Shampoo is stronger. Inside it, weaker.
Market
The Amika Dry Shampoo market on Amazon at a glance
Shoppers on Amazon United States searched for Amika Dry Shampoo 2.6M times last year and spent an estimated $8.2M. All 5 brands take every click. Demand peaks in Nov. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 12.3% of those searches ended in a purchase.
Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.2M a year.
- Searches, last 12 months
- 2.6M
- Growth, 90 days vs prior 90
- -17.9%
- Conversion, latest week
- 12.3%
- Market size, estimated
- $8.2Ma year
- Peak month
- November1.8× the quietest month
- Top search term
- amika dry shampoo618K searches a year
02 · Price
A sale here is worth $25.98.
Listings sell for $25.98 on average, from $11.93 to $38.63. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 15,000 to 20,000 of them. At $25.98 that is $390K to $520K a year per listing.
- Average price
- $25.98inside the $15 to $100 sweet spot
- Price range
- $11.93–$38.63
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- $390K–$520K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #155 within Hair Perms, Relaxers & Texturizers. It carries 10,543 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #155in Hair Perms, Relaxers & Texturizers
- Average rating
- 4.23 starsAmazon United States average 4.42 stars
- Average reviews
- 10,543per listing
- Listings tracked
- 26
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Amika Dry Shampoo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
COLOR WOW Style on Steroids Texturizing Spray Non-Sticky Hair Texturizer for Instant Volume and Texture
- Price
- $29.15
- Rating
- 4.2/5
- Reviews
- 11,957
- Age
- 9y ago
amika Perk Up Dry Shampoo 5.3 oz. (Pack of 1)
- Price
- $25.98
- Rating
- 4.3/5
- Reviews
- 20,344
- Age
- 7y ago
Living Proof Perfect Hair Day Dry Shampoo Absorbs Oil Sweat Odor Cleans Hair Fresh Scent Detoxifies Scalp for Women and Men
- Price
- $28.70
- Rating
- 4.3/5
- Reviews
- 14,648
- Age
- 10y ago
amika perk up talc-free dry shampoo 2.5oz | refreshes roots with a voluminous oomph between washes no white residue absorbs oil + reduces odor for all hair types
- Price
- $15.67
- Rating
- 4.3/5
- Reviews
- 20,344
- Age
- 6mo ago
amika perk up plus extended clean dry shampoo 5.3oz | revitalizes roots + boosts time between washes with no residue or build up | for all hair types
- Price
- $29.71
- Rating
- 4.4/5
- Reviews
- 2,727
- Age
- 3y ago
Trending
estimated 90-day click momentum
Living Proof Perfect Hair Day Advanced Clean Dry Shampoo Sun-Kissed Pear Limited Edition
- Price
- $32.78
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 1mo ago
amika perk up talc-free dry shampoo 2.5oz | refreshes roots with a voluminous oomph between washes no white residue absorbs oil + reduces odor for all hair types
- Price
- $15.67
- Rating
- 4.3/5
- Reviews
- 20,344
- Age
- 6mo ago
Moroccanoil Dry Shampoo Light Tones Travel Size 1.7 Fl. Oz.
- Price
- $13.71
- Rating
- 4.6/5
- Reviews
- 13,214
- Age
- 11y ago
Living Proof Dry Shampoo Perfect hair Day Advanced Clean Dry Shampoo for Women and Men 5.5 oz
- Price
- $29.74
- Rating
- 3.6/5
- Reviews
- 4,417
- Age
- 4y ago
amika positively perked up dry shampoo duo | gift set for refreshing hair between wash days
- Price
- $26.31
- Rating
- 4.6/5
- Reviews
- 339
- Age
- 10mo ago
Newest
by launch dateLiving Proof Perfect Hair Day Advanced Clean Dry Shampoo Sun-Kissed Pear Limited Edition
- Price
- $32.78
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 1mo ago
amika perk up talc-free dry shampoo 2.5oz | refreshes roots with a voluminous oomph between washes no white residue absorbs oil + reduces odor for all hair types
- Price
- $15.67
- Rating
- 4.3/5
- Reviews
- 20,344
- Age
- 6mo ago
amika positively perked up dry shampoo duo | gift set for refreshing hair between wash days
- Price
- $26.31
- Rating
- 4.6/5
- Reviews
- 339
- Age
- 10mo ago
COLOR WOW Insta-WOW Advanced Dry Shampoo Oil-Absorbing Cleansing Dry Shampoo with No Powdery Residue
- Price
- $29.69
- Rating
- 4.0/5
- Reviews
- 720
- Age
- 11mo ago
COLOR WOW Texas Hold Em Big Hold Hairspray- Hair Spray Extra Hold for all-day style |Heat protection spray for hair + UV protection|Anti humidity spray for hair |No Crunch or Flake| brushable finish
- Price
- $30.00
- Rating
- 4.6/5
- Reviews
- 907
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 flat
Sellers
9
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 93%
Open market
0%
- COLOR WOW36%
- Amika31%
- Living Proof23%
- Moroccanoil7%
- Kenra3%
- Open — no brand owns it (0%)
Demand
Amika Dry Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.8×
Search terms
Top Amika Dry Shampoo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- amika dry shampoo618K/yr
- living proof dry shampoo523K/yr
- wow texturizing spray for hair volume391K/yr
- wow hair spray125K/yr
- moroccan oil dry shampoo112K/yr
- wow style on steroids texturizing spray91K/yr
- color wow texturizing spray137K/yr
- color wow style on steroids85K/yr
- moroccan oil dry shampoo light36K/yr
- amika perk up dry shampoo45K/yr
Reviews and returns
What reviews say buyers love and hate about Amika Dry Shampoo
We read the reviews and the return reasons for every product selling here.
“Expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Amika Dry Shampoo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data