Amika Dream Routine Overnight
FailThe top 5 products take 100% of clicks, so Amika Dream Routine Overnight is a Fail.
- Flapen Score
- 43 / 100Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 4843
- Market size
- $197K/yr65K searches / yr
- 90-day growth
- -5.6%search demand this quarter
- Competition
- 100%top-5 click share · 1 brands · 3 sellers
Flapen Score
Amika Dream Routine Overnight against its category
The dotted line is the Beauty & Personal Care average. Past it, Amika Dream Routine Overnight is stronger. Inside it, weaker.
Market
The Amika Dream Routine Overnight market on Amazon at a glance
Shoppers on Amazon United States searched for Amika Dream Routine Overnight 65K times last year and spent an estimated $197K. One brand takes every click. Demand peaks in Aug. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 8.9% of those searches ended in a purchase.
Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $197K a year.
- Searches, last 12 months
- 65K
- Growth, 90 days vs prior 90
- -5.6%
- Conversion, latest week
- 8.9%
- Market size, estimated
- $197Ka year
- Peak month
- August1.8× the quietest month
- Top search term
- amika dream routine overnight29K searches a year
02 · Price
A sale here is worth $33.98.
Listings sell for $33.98 on average, from $30.96 to $38.65. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 750 to 1,000 of them. At $33.98 that is $25K to $34K a year per listing.
- Average price
- $33.98inside the $15 to $100 sweet spot
- Price range
- $30.96–$38.65
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $25K–$34K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #158 within Hair Masks. It carries 392 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 6.6%
- Average rank
- #158in Hair Masks
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 392per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Amika Dream Routine Overnight products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 1100%
Demand
Amika Dream Routine Overnight search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.8×
Search terms
Top Amika Dream Routine Overnight search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- amika dream routine overnight29K/yr
- amika overnight hydration treatment16K/yr
- amika dream routine15K/yr
- amika overnight hair mask4K/yr
- amika dream routine overnight hydrating hair mask2K/yr
Reviews and returns
What reviews say buyers love and hate about Amika Dream Routine Overnight
We read the reviews and the return reasons for every product selling here.
“Too expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Amika Dream Routine Overnight questions
Answered from the same tracked data.









