Is amika curl corps defining cream profitable to sell on Amazon United States?

The niche generates $449K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.3%. Flapen's verdict: Skip it (49/100).

How competitive is the amika curl corps defining cream niche?

1 brands and 4 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in amika curl corps defining cream?

Top complaints mined from reviews: Smell, Value For Money, Hair Related. The return rate is 0.9%.

When does demand for amika curl corps defining cream peak?

Demand peaks in Jun; the busiest month runs 1.5× the quietest.

What does it cost to enter the amika curl corps defining cream niche?

Listings span $13.80–$30.98; the average listing price is $26.74 (sweet spot $15–$100). The average incumbent carries 1,746 reviews — the moat a new listing must climb.

amika curl corps defining cream

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible13.2%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.74

avg listing price — sweet spot $15–$100

Price range

Great$13.80–$30.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$449K

$449K/yr · 127K searches

Review moat

Okay1,745.67

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+4.3%

90-day search growth — must beat 0% to launch

Competition

Bad96%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, amika curl corps defining cream is a $449K/yr Amazon United States market (127K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Skip it — 49/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

amika curl corps defining cream market data

Units sold / yr: 13K–15K; avg 2,500–3,000/product
Revenue / yr: $334K–$401K; units × avg price
Conversion rate: 13.2%
Avg BSR: #131
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 72 months
Avg seller age: 132 days

Competition & brand share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

Amika100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.3% search growth over the last 90 days.

Peak months: Jun · busiest ÷ quietest = 1.5×

Open Trend

Top amika curl corps defining cream search terms

amika curly hair products46K/yr +40.2%7.2% conv.
amika curl cream32K/yr -32.2%12.8% conv.
amika curl23K/yr +8.1%7.0% conv.
amika curl corps19K/yr +3.2%17.0% conv.
amika curl corps defining cream7K/yr -17.3%14.8% conv.

All search terms

Top amika curl corps defining cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

amika curl corps defining cream 200ml

Amika$28.814.5★2,865 rev

curl corps enhancing gel 200ml | amika

Amika$29.224.5★1,220 rev

amika power hour curl refreshing spray

Amika$29.094.4★831 rev

amika hydro dream hair routine trial set

Amika$30.984.5★637 rev

amika Hydro Rush Intense Moisture Leave-In Conditioner with Hyaluronic Acid 200ml | for all hair types long-lasting hydration detangles and reduces frizz

Amika$28.504.5★4,232 rev

Newest

by launch date

amika frizz-me-not hydrating anti-frizz treatment 60ml | lightweight hydrating spray for medium to thick coarse hair types 2a-4c humidity + heat protection smooth frizz for up to 72 hours

Amika$13.80689 rev

10mo ago

amika hydro dream hair routine trial set

Amika$30.98637 rev

3y ago

amika Hydro Rush Intense Moisture Leave-In Conditioner with Hyaluronic Acid 200ml | for all hair types long-lasting hydration detangles and reduces frizz

Amika$28.504,232 rev

4y ago

amika power hour curl refreshing spray

Amika$29.09831 rev

4y ago

amika curl corps defining cream 200ml

Amika$28.812,865 rev

7y ago

What buyers say about amika curl corps defining cream

What buyers praise and complain about, mined from review topics.

What buyers love

Smell30%

“the fragrance is delightful”

Suitability Curly Hair15%

“A true lifesaver for frizzy hair”

Moist/Dry10%

“Great Moisturizing Sampler”

Hair Growth5%

“It has helped my hair so much”

Soft Feel5%

“keeps hair soft”

Quality-Overall4%

“EXCELLENT PRODUCT”

Value For Money3%

“Worth the money”

Hair Styling3%

“I love the look of my curls even 3 days after shampoo day”

Suitability Humid Weather3%

“Perfect for FL humidity”

Weight Light2%

“The product is light yet heavy enough to enhance moisture in my hair”

What buyers complain about

Smell18%

“Overpowering scent”

Value For Money14%

“too expensive”

Hair Related8%

“This made my hair feel terrible”

Moist/Dry7%

“not moisturize at all”

Suitability Short Hair4%

“did not work on my fine hair”

Oily/Greasy4%

“my hair looks a bit greasy”

Suitability Curly Hair3%

“Nothing for curls”

Size-Overall3%

“Its so small”

Thickness2%

“It comes out mildly thick”

Suitability Colored Hair1%

“Frizzy Gray Hair”

Top return reasons

Functionality-Overall14%

Suitability Short Hair12%

Smell12%

Advertised Vs Actual Product10%

Size-Overall9%

Value For Money6%

Defective Material/Parts4%