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Amika Curl Corps Defining Cream

Fail

The top 5 brands take 100% of clicks, so Amika Curl Corps Defining Cream is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$449K/yr127K searches / yr
90-day growth
+4.3%search demand this quarter
Competition
96%top-5 click share · 1 brands · 4 sellers

Flapen Score

Amika Curl Corps Defining Cream against its category

The dotted line is the Beauty & Personal Care average. Past it, Amika Curl Corps Defining Cream is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amika Curl Corps Defining Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Amika Curl Corps Defining Cream 127K times last year and spent an estimated $449K. One brand takes every click. Demand peaks in Jun. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 13.2% of those searches ended in a purchase.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $449K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
+4.3%
Conversion, latest week
13.2%
Market size, estimated
$449Ka year
Peak month
June1.5× the quietest month
Top search term
amika curly hair products46K searches a year

02 · Price

A sale here is worth $26.74.

Listings sell for $26.74 on average, from $13.80 to $30.98. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 2,500 to 3,000 of them. At $26.74 that is $67K to $80K a year per listing.

Average price
$26.74inside the $15 to $100 sweet spot
Price range
$13.80–$30.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
2,500–3,000
Revenue per listing a year
$67K–$80K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #131 within Creams & Lotions. It carries 1,746 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#131in Creams & Lotions
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
1,746per listing
Listings tracked
6

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
72 months

Products

Top Amika Curl Corps Defining Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Amika Curl Corps Defining Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.5×

Search terms

Top Amika Curl Corps Defining Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • amika curly hair products46K/yr
  • amika curl cream32K/yr
  • amika curl23K/yr
  • amika curl corps19K/yr
  • amika curl corps defining cream7K/yr

Reviews and returns

What reviews say buyers love and hate about Amika Curl Corps Defining Cream

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Smell”
18%of negative reviews mention “Smell”
0.9%of orders come back
“Overpowering scent”
A buyer, on “Smell”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Amika Curl Corps Defining Cream questions

Answered from the same tracked data.