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Amika Conditioner

Maybe

Buyers convert on 13.8% of searches. But the top 5 brands take 100% of clicks, so Amika Conditioner is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 48
Market size
$2.3M/yr452K searches / yr
90-day growth
-19.5%search demand this quarter
Competition
60%top-5 click share · 1 brands · 4 sellers

Flapen Score

Amika Conditioner against its category

The dotted line is the Beauty & Personal Care average. Past it, Amika Conditioner is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amika Conditioner market on Amazon at a glance

Shoppers on Amazon United States searched for Amika Conditioner 452K times last year and spent an estimated $2.3M. One brand takes every click. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 13.8% of those searches ended in a purchase.

Shoppers searched for this 452K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.

Searches, last 12 months
452K
Growth, 90 days vs prior 90
-19.5%
Conversion, latest week
13.8%
Market size, estimated
$2.3Ma year
Peak month
January1.4× the quietest month
Top search term
amika conditioner195K searches a year

02 · Price

A sale here is worth $37.09.

Listings sell for $37.09 on average, from $23.38 to $72.91. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At $37.09 that is $93K to $111K a year per listing.

Average price
$37.09inside the $15 to $100 sweet spot
Price range
$23.38–$72.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
2,500–3,000
Revenue per listing a year
$93K–$111K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #242 within Hair Masks. It carries 2,176 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#242in Hair Masks
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
2,176per listing
Listings tracked
22

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
83 months

Products

Top Amika Conditioner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

1 flat

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 98%

Open market

0%

  • Brand 1100%

Demand

Amika Conditioner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Amika Conditioner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • amika conditioner195K/yr
  • amika the kure100K/yr
  • amika kure23K/yr
  • amika the cure22K/yr
  • amika mirrorball shampoo26K/yr
  • amika mirrorball shampoo and conditioner10K/yr
  • amika the kure shampoo10K/yr
  • the kure8K/yr
  • amika hair conditioner9K/yr
  • amika kure shampoo and conditioner9K/yr

Reviews and returns

What reviews say buyers love and hate about Amika Conditioner

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Smell”
17%of negative reviews mention “Value For Money”
0.8%of orders come back
“Not worth the price”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Amika Conditioner questions

Answered from the same tracked data.