Amika Color Lock Shampoo
FailThe top 5 brands take 100% of clicks, so Amika Color Lock Shampoo is a Fail.
- Flapen Score
- 32 / 100Ranks 10,457 of 10,978 Beauty & Personal Care niches · −16 vs the category median of 4832
- Market size
- $4K/yr11K searches / yr
- 90-day growth
- -2.6%search demand this quarter
- Competition
- 72%top-5 click share · 4 brands · 12 sellers
Flapen Score
Amika Color Lock Shampoo against its category
The dotted line is the Beauty & Personal Care average. Past it, Amika Color Lock Shampoo is stronger. Inside it, weaker.
Market
The Amika Color Lock Shampoo market on Amazon at a glance
Shoppers on Amazon United States searched for Amika Color Lock Shampoo 11K times last year and spent an estimated $4K. All 4 brands take every click. Demand peaks in Aug–Sep–Oct. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.
- Searches, last 12 months
- 11K
- Growth, 90 days vs prior 90
- -2.6%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $4Ka year
- Peak month
- October2.7× the quietest month
- Top search term
- amika color lock shampoo5K searches a year
02 · Price
A sale here is worth $30.52.
Listings sell for $30.52 on average, from $20.30 to $64.92. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $30.52 that is $0 to $3K a year per listing.
- Average price
- $30.52inside the $15 to $100 sweet spot
- Price range
- $20.30–$64.92
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #1,061 within Conditioners. It carries 5,035 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 5.1%
- Average rank
- #1,061in Conditioners
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 5,035per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 81 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 81 months
Products
Top Amika Color Lock Shampoo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
amika normcore signature shampoo 275ml
- Price
- $24.89
- Rating
- 4.6/5
- Reviews
- 3,386
- Age
- 4y ago

Mirrorball High Shine + Protect Antioxidant Conditioner 275ml | amika
- Price
- $26.38
- Rating
- 4.4/5
- Reviews
- 1,002
- Age
- 3y ago

amika mirrorball high shine + protect antioxidant shampoo
- Price
- $27.49
- Rating
- 4.4/5
- Reviews
- 688
- Age
- 3y ago

amika Mirrorball High Shine + Protect Antioxidant Shampoo 1000ml
- Price
- $64.92
- Rating
- 4.3/5
- Reviews
- 93
- Age
- 3y ago

amika normcore signature conditioner 275ml
- Price
- $23.62
- Rating
- 4.6/5
- Reviews
- 4,069
- Age
- 4y ago
Trending
estimated 90-day click momentum
amika mirrorball high shine + protect antioxidant shampoo
- Price
- $27.49
- Rating
- 4.4/5
- Reviews
- 688
- Age
- 3y ago

amika Mirrorball High Shine + Protect Antioxidant Shampoo 1000ml
- Price
- $64.92
- Rating
- 4.3/5
- Reviews
- 93
- Age
- 3y ago

amika normcore signature conditioner 275ml
- Price
- $23.62
- Rating
- 4.6/5
- Reviews
- 4,069
- Age
- 4y ago

Joico Colorful Anti-Fade Shampoo | For Color-Treated Hair | Preserve Hair Color & Vibrancy | Boost Shine & Reduce Breakage | Sulfate Free | With Camellia Oil & Pomegranate Extract | 10.1 Fl Oz
- Price
- $20.30
- Rating
- 4.7/5
- Reviews
- 2,004
- Age
- 5y ago

Redken Acidic Color Gloss Shampoo - Salon-Grade Hair Gloss & Shine Seals the Cuticle For Dull or Color-Treated Hair Sulfate-Free & Vegan
- Price
- $33.24
- Rating
- 4.5/5
- Reviews
- 2,189
- Age
- 2y ago
Newest
by launch date
amika big hit volumizing shampoo 275ml
- Price
- $27.12
- Rating
- 4.6/5
- Reviews
- 903
- Age
- 1y ago

Redken Acidic Color Gloss Shampoo - Salon-Grade Hair Gloss & Shine Seals the Cuticle For Dull or Color-Treated Hair Sulfate-Free & Vegan
- Price
- $33.24
- Rating
- 4.5/5
- Reviews
- 2,189
- Age
- 2y ago

amika bust your brass cool blonde strength repair shampoo 275ml
- Price
- $27.54
- Rating
- 4.6/5
- Reviews
- 1,703
- Age
- 3y ago

Mirrorball High Shine + Protect Antioxidant Conditioner 275ml | amika
- Price
- $26.38
- Rating
- 4.4/5
- Reviews
- 1,002
- Age
- 3y ago

amika mirrorball high shine + protect antioxidant shampoo
- Price
- $27.49
- Rating
- 4.4/5
- Reviews
- 688
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
12
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
0%
- Amika90%
- Redken5%
- Joico3%
- Biolage2%
Demand
Amika Color Lock Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.7×
Search terms
Top Amika Color Lock Shampoo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- amika color lock shampoo5K/yr
- amika vault2K/yr
- amika vault shampoo2K/yr
- amika color lock1K/yr
- amika shampoo color lock465/yr
- amika color lock shampoo and conditioner497/yr
- amika vault color-lock shampoo456/yr
Reviews and returns
What reviews say buyers love and hate about Amika Color Lock Shampoo
We read the reviews and the return reasons for every product selling here.
“Expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Amika Color Lock Shampoo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









