amika color lock shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$30.52avg listing price — sweet spot $15–$100
Price range
Incredible$20.30–$64.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Review moat
Bad5,034.73avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$4K$4K/yr · 11K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, amika color lock shampoo is a $4K/yr Amazon United States market (11K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 32/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
amika color lock shampoo market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $3K–$8K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #1,061
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 5.1%
- Avg brand age
- 81 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Amika90%
- Redken5%
- Joico3%
- Biolage2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.6% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.7×
Top amika color lock shampoo search terms
- amika color lock shampoo5K/yr
- amika vault2K/yr
- amika vault shampoo2K/yr
- amika color lock1K/yr
- amika shampoo color lock465/yr
- amika color lock shampoo and conditioner497/yr
- amika vault color-lock shampoo456/yr
Top amika color lock shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
amika normcore signature shampoo 275ml
Amika$24.894.6★3,386 rev
Mirrorball High Shine + Protect Antioxidant Conditioner 275ml | amika
Amika$26.384.4★1,002 rev
amika mirrorball high shine + protect antioxidant shampoo
Amika$27.494.4★688 rev
amika Mirrorball High Shine + Protect Antioxidant Shampoo 1000ml
Amika$64.924.3★93 rev
amika normcore signature conditioner 275ml
Amika$23.624.6★4,069 rev
Newest
by launch date
amika big hit volumizing shampoo 275ml
Amika$27.12903 rev
Redken Acidic Color Gloss Shampoo - Salon-Grade Hair Gloss & Shine Seals the Cuticle For Dull or Color-Treated Hair Sulfate-Free & Vegan
Redken$33.242,189 rev
amika bust your brass cool blonde strength repair shampoo 275ml
Amika$27.541,703 rev
Mirrorball High Shine + Protect Antioxidant Conditioner 275ml | amika
Amika$26.381,002 rev
amika mirrorball high shine + protect antioxidant shampoo
Amika$27.49688 rev
Trending
90-day click momentumamika mirrorball high shine + protect antioxidant shampoo
Amika$27.494.4★
amika Mirrorball High Shine + Protect Antioxidant Shampoo 1000ml
Amika$64.924.3★
amika normcore signature conditioner 275ml
Amika$23.624.6★
Joico Colorful Anti-Fade Shampoo | For Color-Treated Hair | Preserve Hair Color & Vibrancy | Boost Shine & Reduce Breakage | Sulfate Free | With Camellia Oil & Pomegranate Extract | 10.1 Fl Oz
Joico$20.304.7★
Redken Acidic Color Gloss Shampoo - Salon-Grade Hair Gloss & Shine Seals the Cuticle For Dull or Color-Treated Hair Sulfate-Free & Vegan
Redken$33.244.5★
What buyers say about amika color lock shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome smell”
“The quality is impressive in the hair very recommended”
“Super Moisturizing”
“My hair is soft”
“Worth it”
“This is great for color hair”
“This stuff left my hair soft”
“Fit my bottles perfectly”
“Good product and very gentle on hair”
“It cleans my hair well”
What buyers complain about
“Expensive”
“not hydrating”
“smells weird to me, like plastic”
“Seems to make my hair greasy”
“Hair fell out”
“Small bottle for the price”
“definitely not color lasting”
“Can't even use it”
“i seem to be allergic”
“Ive had cheaper brands do much better than this”
Top return reasons
Common questions
- Is amika color lock shampoo profitable to sell on Amazon United States?
- The niche generates $4K/yr across 15 tracked products. 90-day search growth is -2.6%. Flapen's verdict: Skip it (32/100).
- How competitive is the amika color lock shampoo niche?
- 4 brands and 12 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in amika color lock shampoo?
- Top complaints mined from reviews: Value For Money, Moist/Dry, Smell. The return rate is 0.7%.
- When does demand for amika color lock shampoo peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 2.7× the quietest.
- What does it cost to enter the amika color lock shampoo niche?
- Listings span $20.30–$64.92; the average listing price is $30.52 (sweet spot $15–$100). The average incumbent carries 5,035 reviews — the moat a new listing must climb.