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amika blowout babe thermal brush

Skip it

A deep review moat (19,617 avg reviews) — this niche doesn't clear our bar today.

Market size 31Growth 18Conversion 47Competition 46Returns 33Price range 95Avg price 95Brand share 21Review moat 17Quality gap 80

Avg price

Incredible$36.58

avg listing price — sweet spot $15–$100

Price range

Incredible$16.81–$94.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Returns

Okay4.4%

return rate — above 5% kills the launch gate

Market size

Okay$145K

$145K/yr · 105K searches

Brand share

Bad92%

top-5 brand share — brand-locked demand

Growth

Bad-14.1%

90-day search growth — must beat 0% to launch

Review moat

Bad19,617.23

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, amika blowout babe thermal brush is a $145K/yr Amazon United States market (105K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

amika blowout babe thermal brush market data

Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
$110K–$146K
units × avg price
Conversion rate
3.8%
Avg BSR
#183
Page quality
0%
Prime
100%
Sponsored
96%
Out of stock
0.0%
Avg brand age
36 months
Avg seller age
158 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

59

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

57%

Top 20: 93%

Open market

5%

  • wavytalk42%
  • REVLON19%
  • Amika18%
  • K&K8%
  • TYMO5%
  • DAN Technology3%
  • Open — no brand owns it (4 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.1% search growth over the last 90 days.
5K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Top amika blowout babe thermal brush search terms

  • thermal blowout brush34K/yr
  • revlon curling brush13K/yr
  • amika blowout babe thermal brush11K/yr
  • blowout thermal brush15K/yr
  • heated blowout brush11K/yr
  • k&k thermal brush7K/yr
  • amika heated round brush3K/yr
  • k&k2K/yr
  • amika blowout babe2K/yr
  • revlon curling brush hair dryer2K/yr
All search terms

Top amika blowout babe thermal brush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$7K10%$15K15%$22K20%$29K1001K10K100K1.0M Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about amika blowout babe thermal brush

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use13%

“Easy to hold”

Quality-Overall11%

“Great quality, exactly as described, and arrived on time”

Hair Styling11%

“Great curls”

Value For Money6%

“Money well spent”

Suitability Straight Hair6%

“it straightens the hair gives it body”

Heating6%

“Heats up nicely”

Moist/Dry5%

“Dries quickly”

Suitability Curly Hair5%

“Great for curly hair”

Soft Feel4%

“Smooth and Silky”

Advertised Vs Actual Product3%

“As advertised”

What buyers complain about

Durability16%

“Broke in 3 months”

Heating11%

“Extremely Hot”

Size-Overall6%

“hair was actually too short”

Hair Related6%

“PULLS HAIR”

Functionality-Overall5%

“Not functional”

Suitability Short Hair5%

“Not the best for short hair”

Quality-Overall4%

“Cheap quality”

Damage/Burn Hair3%

“Causes damage to hair”

Product Condition3%

“Used item”

Ease Of Use2%

“Hard to Handle”

Top return reasons

Size-Overall27%
Suitability Short Hair11%
Functionality-Overall10%
Advertised Vs Actual Product9%
Suitability Long Hair7%
Heating7%
Product Condition4%
Damage/Burn Hair3%
Suitability Straight Hair2%
Weight Heavy2%

Common questions

Is amika blowout babe thermal brush profitable to sell on Amazon United States?
The niche generates $145K/yr across 26 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.1%. Flapen's verdict: Skip it (43/100).
How competitive is the amika blowout babe thermal brush niche?
10 brands and 59 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in amika blowout babe thermal brush?
Top complaints mined from reviews: Durability, Heating, Size-Overall. The return rate is 4.4%.
When does demand for amika blowout babe thermal brush peak?
Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the amika blowout babe thermal brush niche?
Listings span $16.81–$94.54; the average listing price is $36.58 (sweet spot $15–$100). The average incumbent carries 19,617 reviews — the moat a new listing must climb.