Is amika blockade heat defense serum profitable to sell on Amazon United States?

The niche generates $464K/yr across 11 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -13.4%. Flapen's verdict: Skip it (45/100).

How competitive is the amika blockade heat defense serum niche?

2 brands and 7 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in amika blockade heat defense serum?

Top complaints mined from reviews: Value For Money, Smell, Functionality-Overall. The return rate is 0.5%.

When does demand for amika blockade heat defense serum peak?

Demand peaks in Nov–Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the amika blockade heat defense serum niche?

Listings span $13.76–$30.67; the average listing price is $24.40 (sweet spot $15–$100). The average incumbent carries 3,615 reviews — the moat a new listing must climb.

amika blockade heat defense serum

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.40

avg listing price — sweet spot $15–$100

Price range

Great$13.76–$30.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Market size

Good$464K

$464K/yr · 321K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,614.64

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-13.4%

90-day search growth — must beat 0% to launch

Competition

Bad82%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, amika blockade heat defense serum is a $464K/yr Amazon United States market (321K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

amika blockade heat defense serum market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: $366K–$488K; units × avg price
Conversion rate: 5.9%
Avg BSR: #62
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 90 months
Avg seller age: 141 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Amika98%
Moroccanoil2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Open Trend

Top amika blockade heat defense serum search terms

amika heat protectant150K/yr -14.3%6.1% conv.
amika heat protectant spray43K/yr -32.4%7.2% conv.
amika heat defense serum20K/yr +53.6%3.7% conv.
amika blockade heat defense serum23K/yr -5.5%2.5% conv.
amika blockade29K/yr -32.0%2.4% conv.
amika heat protectant serum7K/yr -0.4%3.0% conv.
amika serum8K/yr +2.5%3.4% conv.
heat protectant amika7K/yr -12.3%5.3% conv.
amika hair serum6K/yr -4.7%3.6% conv.
amika hair protectant5K/yr -1.8%4.2% conv.

All search terms

Top amika blockade heat defense serum products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

amika superfruit star lightweight hair styling + heat defense oil 20ml | heat protection strengthen + reduce breakage smooth frizz add glossy shine

Amika$21.734.8★875 rev

amika the shield anti-humidity spray

Amika$30.674.3★4,866 rev

amika the shield anti-humidity spray 2.5oz

Amika$13.814.3★4,866 rev

amika superfruit star lightweight hair styling + heat defense oil 1.7oz | heat protection strengthen + reduce breakage smooth frizz add glossy shine

Amika$29.394.8★875 rev

brooklyn bombshell blowout spray 200ml | amika

Amika$29.814.4★3,068 rev

Newest

by launch date

amika superfruit star lightweight hair styling + heat defense oil 20ml | heat protection strengthen + reduce breakage smooth frizz add glossy shine

Amika$21.73875 rev

8mo ago

amika frizz-me-not hydrating anti-frizz treatment 60ml | lightweight hydrating spray for medium to thick coarse hair types 2a-4c humidity + heat protection smooth frizz for up to 72 hours

Amika$13.80689 rev

10mo ago

amika frizz-me-not hydrating anti-frizz treatment 200ml | lightweight hydrating spray for medium to thick coarse hair types 2a-4c humidity + heat protection smooth frizz for up to 72 hours

Amika$26.75689 rev

10mo ago

amika the shield anti-humidity spray 2.5oz

Amika$13.814,866 rev

1y ago

amika superfruit star lightweight hair styling + heat defense oil 1.7oz | heat protection strengthen + reduce breakage smooth frizz add glossy shine

Amika$29.39875 rev

1y ago

What buyers say about amika blockade heat defense serum

What buyers praise and complain about, mined from review topics.

What buyers love

Smell33%

“the fragrance is amazing”

Quality-Overall10%

“EXCELLENT PRODUCT”

Suitability Curly Hair8%

“helps with frizz”

Soft Feel7%

“Its so soft”

Hair Styling5%

“Great complements on my hair”

Value For Money4%

“Worth it”

Weight Light3%

“Lightweight protectant”

Protection3%

“protect from heat”

Suitability Straight Hair3%

“As a person having thin hair this is phenomenal”

Hair Growth2%

“It has helped my hair so much”

What buyers complain about

Value For Money13%

“Very expensive”

Smell10%

“Smells Bad”

Functionality-Overall8%

“Didn't work as expected”

Hair Related7%

“not like a normal spray it just piles up in one spot on the hair”

Oily/Greasy7%

“made my hair greasy”

Moist/Dry4%

“dried my hair out”

Ease Of Use4%

“Impossible to use”

Size-Overall3%

“Small”

Suitability Humid Weather3%

“this product does absolutely nothing for my hair in humidity”

Suitability Short Hair3%

“Not great for my hair”

Top return reasons

Smell14%

Functionality-Overall13%

Size-Overall13%

Advertised Vs Actual Product10%

Oily/Greasy9%

Suitability Short Hair8%

Value For Money6%

Defective Material/Parts4%