american crew grooming cream
Worth a lookShows searches that convert (21.4% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible21.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$22.25avg listing price — sweet spot $15–$100
Price range
Great$10.35–$33.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$667K$667K/yr · 140K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,607.67avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.6%90-day search growth — must beat 0% to launch
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, american crew grooming cream is a $667K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
american crew grooming cream market data
- Units sold / yr
- 30K–40K
- avg 5,000–6,000/product
- Revenue / yr
- $668K–$890K
- units × avg price
- Conversion rate
- 21.4%
- Avg BSR
- #239
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 104 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
21
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Tea Tree70%
- AMERICAN CREW17%
- Bumble and bumble.10%
- Botanic Hearth3%
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — +4.6% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 3.4×
Top american crew grooming cream search terms
- tea tree shaping cream38K/yr
- american crew grooming cream14K/yr
- paul mitchell tea tree shaping cream9K/yr
- tea tree hair cream10K/yr
- tea tree special shaping cream9K/yr
- tea tree shaping cream for men10K/yr
- grooming cream7K/yr
- tea tree pomade7K/yr
- bumble and bumble hair styling cream4K/yr
- mens hair cream light hold5K/yr
Top american crew grooming cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tea Tree Shaping Cream Hair Styling Cream Long-Lasting Hold Matte Finish For All Hair Types 3 oz
Tea Tree$24.774.7★7,827 rev
American Crew Mens Grooming Cream Like Hair Gel with High Hold & High Shine 3 oz
AMERICAN CREW$12.954.5★4,196 rev
Tea Tree Grooming Pomade Flexible Hold + Shine For All Hair Types Especially Wavy + Curly 3 oz.
Tea Tree$26.004.5★1,392 rev
Bumble and bumble. Grooming Creme Hair Styling Cream | Smoothing + Subtle Hold |Adds Sheen and Moisture | For Wavy and Straight Fine to Medium Hair 5 Fl Oz
Bumble and bumble.$33.904.6★1,044 rev
Botanic Hearth Tea Tree Shaping Cream Hair Styling Cream With Collagen & Biotin | Style & Texture Strong & Flexible Hold For All Hair Types | Men And Women | Made In Usa | 7 Oz
Botanic Hearth$10.353.9★1,078 rev
Newest
by launch date
Tea Tree Forming Cream Flexible Hold Natural Shine Finish For All Hair Types Especially Medium to Coarse 3 oz
Tea Tree$25.55109 rev
Bumble and bumble. Grooming Creme Hair Styling Cream | Smoothing + Subtle Hold |Adds Sheen and Moisture | For Wavy and Straight Fine to Medium Hair 5 Fl Oz
Bumble and bumble.$33.901,044 rev
American Crew Mens Grooming Cream Like Hair Gel with High Hold & High Shine 3 oz
AMERICAN CREW$12.954,196 rev
Botanic Hearth Tea Tree Shaping Cream Hair Styling Cream With Collagen & Biotin | Style & Texture Strong & Flexible Hold For All Hair Types | Men And Women | Made In Usa | 7 Oz
Botanic Hearth$10.351,078 rev
Tea Tree Grooming Pomade Flexible Hold + Shine For All Hair Types Especially Wavy + Curly 3 oz.
Tea Tree$26.001,392 rev
Trending
90-day click momentumAmerican Crew Mens Grooming Cream Like Hair Gel with High Hold & High Shine 3 oz
AMERICAN CREW$12.954.5★
Bumble and bumble. Grooming Creme Hair Styling Cream | Smoothing + Subtle Hold |Adds Sheen and Moisture | For Wavy and Straight Fine to Medium Hair 5 Fl Oz
Bumble and bumble.$33.904.6★
Tea Tree Grooming Pomade Flexible Hold + Shine For All Hair Types Especially Wavy + Curly 3 oz.
Tea Tree$26.004.5★
Tea Tree Shaping Cream Hair Styling Cream Long-Lasting Hold Matte Finish For All Hair Types 3 oz
Tea Tree$24.774.7★
Botanic Hearth Tea Tree Shaping Cream Hair Styling Cream With Collagen & Biotin | Style & Texture Strong & Flexible Hold For All Hair Types | Men And Women | Made In Usa | 7 Oz
Botanic Hearth$10.353.9★
What buyers say about american crew grooming cream
What buyers praise and complain about, mined from review topics.What buyers love
“Great hair product”
“amazing scent”
“Great price”
“works perfectly for his everyday style”
“Does exactly what it says”
“It doesnt leave an icky feeling in your hair like others do”
“Shine”
“it does give the extra needed hold for me”
“Fabulous For Coily Hair”
“Excellent for hair management”
What buyers complain about
“I am ALLERGIC to synthetic fragrance”
“Garbage”
“It doesnt do anything to style or shape my hair”
“Too difficult to use”
“Poor Product Longevity”
“it does not hold hair”
“dry environment so I don't think this should have happened”
“barely any hold”
“unpleasant to use”
“Over priced and barely any hold”
Top return reasons
Common questions
- Is american crew grooming cream profitable to sell on Amazon United States?
- The niche generates $667K/yr across 6 tracked products. 90-day search growth is +4.6%. Flapen's verdict: Worth a look (50/100).
- How competitive is the american crew grooming cream niche?
- 4 brands and 21 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in american crew grooming cream?
- Top complaints mined from reviews: Smell, Quality-Overall, Suitability Straight Hair. The return rate is 0.7%.
- When does demand for american crew grooming cream peak?
- Demand peaks in Jun–Jul; the busiest month runs 3.4× the quietest.
- What does it cost to enter the american crew grooming cream niche?
- Listings span $10.35–$33.90; the average listing price is $22.25 (sweet spot $15–$100). The average incumbent carries 2,608 reviews — the moat a new listing must climb.