Is ameliorate transforming body lotion profitable to sell on Amazon United States?

The niche generates $71K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +14.5%. Flapen's verdict: Skip it (45/100).

How competitive is the ameliorate transforming body lotion niche?

3 brands and 30 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in ameliorate transforming body lotion?

Top complaints mined from reviews: Smell, Functionality-Overall, Allergies. The return rate is 0.7%.

When does demand for ameliorate transforming body lotion peak?

Demand peaks in Oct–Nov; the busiest month runs 3.3× the quietest.

What does it cost to enter the ameliorate transforming body lotion niche?

Listings span $10.91–$42.28; the average listing price is $21.03 (sweet spot $15–$100). The average incumbent carries 9,274 reviews — the moat a new listing must climb.

ameliorate transforming body lotion

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$21.03

avg listing price — sweet spot $15–$100

Price range

Great$10.91–$42.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+14.5%

90-day search growth — must beat 0% to launch

Competition

Bad74%

top-5 click share — a locked-up shelf

Review moat

Bad9,274.27

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$71K

$71K/yr · 48K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, ameliorate transforming body lotion is a $71K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 45/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

ameliorate transforming body lotion market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $63K–$84K; units × avg price
Conversion rate: 7.1%
Avg BSR: #4,469
Page quality: 0%
Prime: 87%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 71 months
Avg seller age: 132 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

AmLactin78%
TOUCH13%
AMELIORATE9%

Demand & seasonality

Weekly Amazon search volume, last 57 weeks — +14.5% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 3.3×

Open Trend

Top ameliorate transforming body lotion search terms

amlactin rapid relief14K/yr -15.8%6.2% conv.
amlactin intensive healing lotion8K/yr +43.4%15.2% conv.
ameliorate9K/yr +34.7%1.5% conv.
ameliorate transforming body lotion10K/yr -5.9%1.9% conv.
kp exfoliating lotion4K/yr +113.9%4.3% conv.
amlactin intensive healing cream3K/yr +31.3%13.2% conv.

All search terms

Top ameliorate transforming body lotion products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AmLactin Intensive Healing Body Lotion - Therapeutic Lotion for Extremely Dry Skin - No-Scrub Exfoliator and Moisturizer with 15% Lactic Acid AHA and Ceramides 7.9 oz (Packaging May Vary)

AmLactin$14.834.5★19,863 rev

AmLactin Intensive Healing - Therapeutic Body Cream for Extremely Dry Skin - No-Scrub Exfoliator and Body Moisturizer Cream with 15% Lactic Acid AHA and Ceramides 12 oz (Packaging May Vary)

AmLactin$19.884.6★6,611 rev

AmLactin Intensive Healing Body Lotion - Therapeutic Lotion for Extremely Dry Skin - No-Scrub Exfoliator and Moisturizer with 15% Lactic Acid AHA and Ceramides 14.1 oz (Packaging May Vary)

AmLactin$25.254.5★19,863 rev

TOUCH Glycolic Acid Lotion for Keratosis Pilaris - KP Exfoliating Body Lotion Moisturizer - for AHA BHA Rough & Bumpy Skin- Gets Rid of Redness - 8 Fl Oz

TOUCH$28.844.3★2,606 rev

Amlactin Rapid Relief Restoring Lotion + Ceramides - 7.9 oz Pack of 2

AmLactin$42.284.7★58 rev

Newest

by launch date

Amlactin Bright and Smooth Resurfacing Serum 8oz

AmLactin$18.24174 rev

5mo ago

AmLactin Crepe Firming Cream - Therapeutic Cream for Body No-Scrub Exfoliator and Moisturizer Skin Care with 15% Lactic Acid AHA 12 oz (Packaging May Vary)

AmLactin$28.571,667 rev

3y ago

AmLactin KP Bumps Be Gone - Therapeutic Body Cream for Keratosis Pilaris - No-Scrub Exfoliator and Body Moisturizer for Dry Skin with 15% Lactic Acid AHA 3 oz (Packaging May Vary)

AmLactin$16.255,222 rev

4y ago

AmLactin Intensive Healing - Therapeutic Body Cream for Extremely Dry Skin - No-Scrub Exfoliator and Body Moisturizer Cream with 15% Lactic Acid AHA and Ceramides 12 oz (Packaging May Vary)

AmLactin$19.886,611 rev

5y ago

AMELIORATE Transforming Scalp Serum 125ml

AMELIORATE$21.5746 rev

5y ago

What buyers say about ameliorate transforming body lotion

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry16%

“Amazing moisturizer”

Soft Feel12%

“My skin is so soft”

Suitability Dry Skin11%

“A lifesaver for dry skin”

Suitability Combination Skin7%

“Good for skin”

Quality-Overall6%

“Excellent product”

Efficiency5%

“Works quickly”

Value For Money4%

“Affordable price”

Absorbency4%

“absorbs great”

Smell4%

“Smell good”

Symptom Reduction2%

“There was a noticeable improvement to my skin on day one”

What buyers complain about

Smell24%

“Not fragrance free”

Functionality-Overall5%

“You dont see results”

Allergies5%

“Insanely itchy”

Motor Power4%

“Pump does not work”

Suitability Dry Skin3%

“the rough dry skin was GONE”

Leak-Proof3%

“Leaking”

Value For Money3%

“A little expensive”

Moist/Dry2%

“Was having a real problem with dry”

Thickness2%

“it is a very thick consistency”

Advertised Vs Actual Product2%

“Seems deceptive”

Top return reasons

Motor Power24%

Smell14%

Leak-Proof10%

Functionality-Overall7%

Advertised Vs Actual Product7%

Size-Overall7%

Value For Money6%

Defective Material/Parts2%

Skin Health2%

Product Condition2%

Common questions

Is ameliorate transforming body lotion profitable to sell on Amazon United States?: The niche generates $71K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +14.5%. Flapen's verdict: Skip it (45/100).
How competitive is the ameliorate transforming body lotion niche?: 3 brands and 30 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in ameliorate transforming body lotion?: Top complaints mined from reviews: Smell, Functionality-Overall, Allergies. The return rate is 0.7%.
When does demand for ameliorate transforming body lotion peak?: Demand peaks in Oct–Nov; the busiest month runs 3.3× the quietest.
What does it cost to enter the ameliorate transforming body lotion niche?: Listings span $10.91–$42.28; the average listing price is $21.03 (sweet spot $15–$100). The average incumbent carries 9,274 reviews — the moat a new listing must climb.