amber vanilla perfume
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Incredible$4.6M$4.6M/yr · 4.0M searches
Avg price
Incredible$30.38avg listing price — sweet spot $15–$100
Price range
Good$4.94–$141.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,634.45avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, amber vanilla perfume is a $4.6M/yr Amazon United States market (4.0M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
amber vanilla perfume market data
- Units sold / yr
- 150K–200K
- avg 8,000–10,000/product
- Revenue / yr
- $4.6M–$6.1M
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #465
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 77%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
172
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
60%
Top 20: 97%
Open market
0%
- Lattafa87%
- Ard Al Zaafaran6%
- Equivalence3%
- VIVAIA2%
- Cole Haan1%
- Generic1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.1% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.3×
Top amber vanilla perfume search terms
- yara perfume1.2M/yr
- yara628K/yr
- yara lattafa perfume1.2M/yr
- lattafa yara224K/yr
- lattafa yara perfume99K/yr
- perfume yara85K/yr
- yara lattafa63K/yr
- perfume yara de mujer original56K/yr
- yara perfume for women223K/yr
- yar43K/yr
Top amber vanilla perfume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lattafa Yara - Vanilla Gourmand Fruity Floral - Eau de Parfum Long-Lasting Fragrance for Women 3.40 Ounce / 100 ml
Lattafa$23.914.5★47,344 rev
Lattafa Yara 2-piece Fragrance Bundle for Women (3.4 Oz Eau de Parfum Spray + 0.34 Oz Concentrated Perfume Oil)
Lattafa$28.674.6★2,348 rev
Lattafa Yara Floral Gourmand Fruity Musky Pure Concentrated Perfume Oil Long-Lasting Fragrance for Women 0.67 Ounce / 20 ml
Lattafa$21.774.5★933 rev
Lattafa Yara Candy - Vanilla Fruity Citrus Floral - Eau de Parfum Long-Lasting Fragrance for Women 3.40 Ounce / 100 ml
Lattafa$21.684.5★8,863 rev
Lattafa Yara Elixir Fruity Sweet Gourmand Amber Eau de Parfum Spray Long-Lasting Fragrance for Women 3.4 Ounce / 100 ml
Lattafa$33.904.5★1,328 rev
Newest
by launch dateLattafa Yara Elixir Fruity Sweet Gourmand Amber Eau de Parfum Spray Long-Lasting Fragrance for Women 3.4 Ounce / 100 ml
Lattafa$33.901,328 rev
Lattafa Vanilla Gourmand Fruity Floral Eau de Parfum for Women Long-Lasting Perfume 100ml / 3.4 fl oz
Lattafa$20.5861 rev
VIVAIA Yara Womens Mesh Sneakers Round Toe Comfort Soft Breathable Fashion Lightweight Flat Shoes Spot Natural US8.5
VIVAIA$141.4221 rev
Lattafa Yara Floral Gourmand Fruity Musky Pure Concentrated Perfume Oil Long-Lasting Fragrance for Women 0.67 Ounce / 20 ml
Lattafa$21.77933 rev
Lattafa Yara Candy Fruity Sweet Floral Musky Pure Concentrated Perfume Oil Long-Lasting Fragrance for Women 0.67 Ounce / 20 ml
Lattafa$20.95427 rev
Trending
90-day click momentum
Cole Haan Womens Yara Soft Ballet Flats Black Glitter Mesh 6-B US
Cole Haan$76.214.2★
VIVAIA Yara Womens Mesh Sneakers Round Toe Comfort Soft Breathable Fashion Lightweight Flat Shoes Spot Natural US8.5
VIVAIA$141.424.4★
Pink Yaara for Women Eau de Parfum Spray 1.7 Ounce- intended for Ard Al Zaafaran
Generic$12.074.2★
Lattafa Vanilla Gourmand Fruity Floral Eau de Parfum for Women Long-Lasting Perfume 100ml / 3.4 fl oz
Lattafa$20.584.3★
Lattafa Yara EDP Spray 50ML (1.7 OZ) | A Refreshing Floral Scent with a Sweet Musky Lasting Finish
Lattafa$9.904.6★
What buyers say about amber vanilla perfume
What buyers praise and complain about, mined from review topics.What buyers love
“Interesting smell”
“Great value”
“have lasting power”
“The product is beautiful”
“Good for gift”
“Its clean soft”
“It is a nice size bottle for sure”
“color is vibrant”
“The design, color is vibrant”
“Product description was accurate”
What buyers complain about
“Strong smell”
“Leaked”
“it fell apart”
“Bottles are smaller sized”
“Not very strong”
“Inaccurate Description”
“Cheap product”
“Not worth the price”
“Oily garbage”
“Too heavy for me”
Top return reasons
Common questions
- Is amber vanilla perfume profitable to sell on Amazon United States?
- The niche generates $4.6M/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.1%. Flapen's verdict: Worth a look (53/100).
- How competitive is the amber vanilla perfume niche?
- 6 brands and 172 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in amber vanilla perfume?
- Top complaints mined from reviews: Smell, Leak-Proof, Durability. The return rate is 0.3%.
- When does demand for amber vanilla perfume peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the amber vanilla perfume niche?
- Listings span $4.94–$141.42; the average listing price is $30.38 (sweet spot $15–$100). The average incumbent carries 4,634 reviews — the moat a new listing must climb.