Amber Vanilla Perfume

Shoppers searched for this 4.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.6M a year.

Searches, last 12 months

4.0M

Growth, 90 days vs prior 90

-14.1%

Conversion, latest week

3.7%

Market size, estimated

$4.6Ma year

Peak month

December3.3× the quietest month

Top search term

yara perfume1.2M searches a year

Listings sell for $30.38 on average, from $4.94 to $141.42. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At $30.38 that is $243K to $304K a year per listing.

Average price

$30.38inside the $15 to $100 sweet spot

Price range

$4.94–$141.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

8,000–10,000

Revenue per listing a year

$243K–$304K

Returns

0.3%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #465 within Women's. It carries 4,634 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

82%

Out of stock, average day

0.0%

Average rank

#465in Women's

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

4,634per listing

Listings tracked

22

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

49 months