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Amber Musk Perfume

Fail

Shoppers spend an estimated $60K a year here, so Amber Musk Perfume is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$60K/yr61K searches / yr
90-day growth
-7.4%search demand this quarter
Competition
50%top-5 click share · 17 brands · 676 sellers

Flapen Score

Amber Musk Perfume against its category

The dotted line is the Beauty & Personal Care average. Past it, Amber Musk Perfume is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amber Musk Perfume market on Amazon at a glance

Shoppers on Amazon United States searched for Amber Musk Perfume 61K times last year and spent an estimated $60K. The top 5 brands take 82% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-7.4%
Conversion, latest week
2.6%
Market size, estimated
$60Ka year
Top search term
amber musk14K searches a year

02 · Price

A sale here is worth $38.24.

Listings sell for $38.24 on average, from $9.92 to $208.61. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $38.24 that is $0 to $4K a year per listing.

Average price
$38.24inside the $15 to $100 sweet spot
Price range
$9.92–$208.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #1,806 within Women's. It carries 2,808 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
72%
Out of stock, average day
2.1%
Average rank
#1,806in Women's
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
2,808per listing
Listings tracked
32

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
63 months

Products

Top Amber Musk Perfume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

676

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

50%

Top 20: 86%

Open market

15%

  • Brand 137%
  • Brand 233%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (11 brands, 15%)

Demand

Amber Musk Perfume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 2.2× · 7 of 12 months tracked

Search terms

Top Amber Musk Perfume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • amber musk14K/yr
  • aerin amber musk6K/yr
  • amber musk perfume10K/yr
  • amber musk oil9K/yr
  • amber rose perfume7K/yr
  • amber cologne6K/yr
  • aerin amber musk perfume9K/yr

Reviews and returns

What reviews say buyers love and hate about Amber Musk Perfume

We read the reviews and the return reasons for every product selling here.

73%of positive reviews mention “Smell”
65%of negative reviews mention “Smell”
0.3%of orders come back
“Chemical Smell”
A buyer, on “Smell”65% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Amber Musk Perfume questions

Answered from the same tracked data.