Amber Lotion
FailThe top 5 brands take 100% of clicks, so Amber Lotion is a Fail.
- Flapen Score
- 36 / 100Ranks 9,802 of 10,978 Beauty & Personal Care niches · −12 vs the category median of 4836
- Market size
- $150K/yr272K searches / yr
- 90-day growth
- -5.4%search demand this quarter
- Competition
- 86%top-5 click share · 4 brands · 13 sellers
Flapen Score
Amber Lotion against its category
The dotted line is the Beauty & Personal Care average. Past it, Amber Lotion is stronger. Inside it, weaker.
Market
The Amber Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for Amber Lotion 272K times last year and spent an estimated $150K. All 4 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 5.0% of those searches ended in a purchase.
Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $150K a year.
- Searches, last 12 months
- 272K
- Growth, 90 days vs prior 90
- -5.4%
- Conversion, latest week
- 5.0%
- Market size, estimated
- $150Ka year
- Peak month
- December5.3× the quietest month
- Top search term
- mango lotion29K searches a year
02 · Price
A sale here is worth $10.96.
Listings sell for $10.96 on average, from $7.26 to $20.00. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $10.96 that is $16K to $22K a year per listing.
- Average price
- $10.96under the $15 to $100 sweet spot
- Price range
- $7.26–$20.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $16K–$22K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #507 within Lotions. It carries 1,212 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 80%
- Out of stock, average day
- 5.1%
- Average rank
- #507in Lotions
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 1,212per listing
- Listings tracked
- 10
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Amber Lotion products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
13
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Brand 185%
- Brand 27%
- Brand 35%
- Brand 43%
Demand
Amber Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 5.3×
Search terms
Top Amber Lotion search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mango lotion29K/yr
- cremo lotion25K/yr
- jergens tropical escape11K/yr
- jergens sparkling berry lotion21K/yr
- jergens warm amber lotion26K/yr
- california mango lotion14K/yr
- amber lotion18K/yr
- cremo lotion men15K/yr
- jergens shea fusion lotion13K/yr
- mango body lotion11K/yr
Reviews and returns
What reviews say buyers love and hate about Amber Lotion
We read the reviews and the return reasons for every product selling here.
“Weird smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Amber Lotion questions
Answered from the same tracked data.









