amber lotion
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Review moat
Good1,211.8avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.96avg listing price — sweet spot $15–$100
Price range
Okay$7.26–$20.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$150K$150K/yr · 272K searches
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, amber lotion is a $150K/yr Amazon United States market (272K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 36/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
amber lotion market data
- Units sold / yr
- 15K–20K
- avg 1,500–2,000/product
- Revenue / yr
- $164K–$219K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #507
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 60%
- Out of stock
- 5.1%
- Avg brand age
- 64 months
- Avg seller age
- 128 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
13
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Jergens85%
- California Mango7%
- Cremo5%
- Dove3%
Demand & seasonality
Weekly Amazon search volume, last 93 weeks — -5.4% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 5.3×
Top amber lotion search terms
- mango lotion29K/yr
- cremo lotion25K/yr
- jergens tropical escape11K/yr
- jergens sparkling berry lotion21K/yr
- jergens warm amber lotion26K/yr
- california mango lotion14K/yr
- amber lotion18K/yr
- cremo lotion men15K/yr
- jergens shea fusion lotion13K/yr
- mango body lotion11K/yr
Top amber lotion products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jergens Shea Fusion Tropical Escape Body Lotion Scented Lotion Moisturizing Body Lotion made with Shea Butter and Vitamin E 14 fl oz
Jergens$7.264.7★513 rev
Jergens Shea Fusion Warm Amber Scented Lotion Moisturizing Body Lotion with Shea Butter and Vitamin E 14 fl oz
Jergens$7.404.6★1,541 rev
Jergens Shea Fusion Vanilla Crush Body Lotion for Dry Skin Moisturizing Body Lotion with Shea Butter and Vitamin E 14 fl oz
Jergens$7.424.5★1,845 rev
Jergens Natural Glow Instant Sun Drops Sunless Tanning for Face and Body Instant Sun Bronzing Drops Oil Free 1 Fl Oz
Jergens$13.084.2★1,235 rev
California Mango Hand & Body Lotion (16.9 fl oz)
California Mango$17.954.7★265 rev
Newest
by launch dateJergens Shea Fusion Tropical Escape Body Lotion Scented Lotion Moisturizing Body Lotion made with Shea Butter and Vitamin E 14 fl oz
Jergens$7.26513 rev
Cremo Italian Bergamot Body Spray A Sophisticated Blend of Bergamot Neroli Blossom and Fresh Vetiver 3.5 Fl Oz
Cremo$9.87111 rev
Jergens Shea Fusion Warm Amber Scented Lotion Moisturizing Body Lotion with Shea Butter and Vitamin E 14 fl oz
Jergens$7.401,541 rev
Jergens Shea Fusion Lavender Dreams Body Lotion Scented Lotion Moisturizer with Shea Butter and Vitamin E 14 Fl Oz
Jergens$7.29977 rev
Jergens Shea Fusion Vanilla Crush Body Lotion for Dry Skin Moisturizing Body Lotion with Shea Butter and Vitamin E 14 fl oz
Jergens$7.421,845 rev
Trending
90-day click momentumCremo Italian Bergamot Body Spray A Sophisticated Blend of Bergamot Neroli Blossom and Fresh Vetiver 3.5 Fl Oz
Cremo$9.874.2★
Jergens Natural Glow Instant Sun Drops Sunless Tanning for Face and Body Instant Sun Bronzing Drops Oil Free 1 Fl Oz
Jergens$13.084.2★
Jergens Shea Fusion Tropical Escape Body Lotion Scented Lotion Moisturizing Body Lotion made with Shea Butter and Vitamin E 14 fl oz
Jergens$7.264.7★
Mango Extreme Creme 17.5oz
California Mango$20.004.7★
California Mango Hand & Body Lotion (16.9 fl oz)
California Mango$17.954.7★
What buyers say about amber lotion
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Scent”
“Excellent moisturizer”
“Keeps my skin soft”
“Definitely worth the price”
“Overall good lotion”
“Works great on dry skin”
“absorbs nicely”
“it feels very good on my skin”
“And feels super lightweight on the skin”
“it lasts all day”
What buyers complain about
“Weird smell”
“Not hydrating”
“No pump”
“Doesn't work”
“Broken”
“Didnt love the color”
“Needs to be thicker”
“I am very dissatisfied with the overall quality”
“Was expensive”
“Feels like used”
Top return reasons
Common questions
- Is amber lotion profitable to sell on Amazon United States?
- The niche generates $150K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.4%. Flapen's verdict: Skip it (36/100).
- How competitive is the amber lotion niche?
- 4 brands and 13 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in amber lotion?
- Top complaints mined from reviews: Smell, Moist/Dry, Motor Power. The return rate is 0.7%.
- When does demand for amber lotion peak?
- Demand peaks in Jan–Dec; the busiest month runs 5.3× the quietest.
- What does it cost to enter the amber lotion niche?
- Listings span $7.26–$20.00; the average listing price is $10.96 (sweet spot $15–$100). The average incumbent carries 1,212 reviews — the moat a new listing must climb.