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Amazon Razor Blades Refill

Fail

The top 5 brands take 100% of clicks, so Amazon Razor Blades Refill is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$237K/yr112K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
88%top-5 click share · 1 brands · 22 sellers

Flapen Score

Amazon Razor Blades Refill against its category

The dotted line is the Beauty & Personal Care average. Past it, Amazon Razor Blades Refill is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amazon Razor Blades Refill market on Amazon at a glance

Shoppers on Amazon United States searched for Amazon Razor Blades Refill 112K times last year and spent an estimated $237K. One brand takes every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 14.7% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $237K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
14.7%
Market size, estimated
$237Ka year
Peak month
July1.4× the quietest month
Top search term
amazon razor blades refill47K searches a year

02 · Price

A sale here is worth $14.39.

Listings sell for $14.39 on average, from $8.45 to $19.98. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At $14.39 that is $29K to $36K a year per listing.

Average price
$14.39under the $15 to $100 sweet spot
Price range
$8.45–$19.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
2,000–2,500
Revenue per listing a year
$29K–$36K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #129 within Men's. It carries 21,733 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#129in Men's
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
21,733per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Amazon Razor Blades Refill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

22

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Amazon Razor Blades Refill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Amazon Razor Blades Refill search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • amazon razor blades refill47K/yr
  • amazon basics razor refill26K/yr
  • amazon basic razor blades refills10K/yr
  • amazon basics 5 blade razor refill9K/yr
  • shaver heads7K/yr
  • amazon 5 blade razor refills7K/yr
  • razor head replacement7K/yr
  • amazon basic 5 blade razor refills mens303/yr

Reviews and returns

What reviews say buyers love and hate about Amazon Razor Blades Refill

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Value For Money”
20%of negative reviews mention “Quality-Overall”
0.5%of orders come back
“missing quality”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Amazon Razor Blades Refill questions

Answered from the same tracked data.