amazon razor
Launch itA $1.2M/yr market growing +3.7% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Competition
Great33%top-5 click share — an open shelf
Market size
Great$1.2M$1.2M/yr · 621K searches
Price range
Good$2.93–$32.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.70avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Review moat
Bad9,653.2avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, amazon razor is a $1.2M/yr Amazon United States market (621K searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 59/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
amazon razor market data
- Units sold / yr
- 80K–100K
- avg 1,500–2,000/product
- Revenue / yr
- $1.0M–$1.3M
- units × avg price
- Conversion rate
- 15.5%
- Avg BSR
- #35
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 139 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
5 flat
Sellers
218
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
33%
Top 20: 74%
Open market
0%
- BIC77%
- Schick19%
- Schick Hydro Silk3%
- Bic Razors0%
- Amazon Basics0%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.9×
Top amazon razor search terms
- bic razors152K/yr
- bic razors for men138K/yr
- schick hydro 563K/yr
- schick hydro55K/yr
- bic razor33K/yr
- bic flex 528K/yr
- bic disposable razors for men20K/yr
- razor 5 blade17K/yr
- hydro razor13K/yr
- schick hydro razor11K/yr
Top amazon razor products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BIC Flex 5 Mens Refillable 5-Blade Razors with 1 Handle and 7 Cartridges Smooth Shave Gift for Men
BIC$12.024.7★14,839 rev
Schick Hydro Sensitive Razors for Men 1 Razor Handle with 3 Razor Blades Refills
Schick$9.754.6★3,135 rev
BIC Sensitive Mens Disposable 1-Blade Razors Smooth Shave for Dorm and Daily Grooming 52-Pack
BIC$12.814.4★1,085 rev
BIC Silky Touch Womens Disposable 2-Blade Razors Travel Covers College Dorm Room Essential Toiletry Bag and Shower Caddy Staple 18-Pack
BIC$4.984.6★27,506 rev
BIC Flex 5 Mens Disposable 5-Blade Razors Pivoting Head and Precision Edging Blade 4-Pack
BIC$11.054.7★5,930 rev
Newest
by launch date
BIC Flex 5 Mens Refillable 5-Blade Razors with 1 Handle and 12 Cartridges Smooth Shave Kit with Precision Edging Blade College Dorm Room Essential Shower Caddy and Toiletry Bag Ready
BIC$17.9614,839 rev
Schick Hydro Sensitive Razors for Men 1 Razor Handle with 3 Razor Blades Refills
Schick$9.753,135 rev
BIC Flex 5 Refillable Razors for Men Long-Lasting 5 Blade Razors Refills for a Smooth and Comfortable Shave 12 Razor Cartridges
BIC$17.0514,839 rev
BIC Comfort 3 Refillable Refill Razor Cartridges Three-Blade Disposable Razors for Men Sensitive Skin Razor for a Comfortable Shave 14 Razor Refill Cartridges
BIC$10.0429,516 rev
BIC Sensitive Mens Disposable 1-Blade Razors Smooth Shave for Dorm and Daily Grooming 52-Pack
BIC$12.811,085 rev
Trending
90-day click momentum
BIC Comfort 3 Advance Disposable Razors for Men For an Ultra-Soothing and Close Shave 4 Piece Razor Set
BIC$5.104.5★
Schick Hydro Silk Ultra Sensitive Razor for Women | Womens Razor for Sensitive Skin 5 Blade Razors for Women Womens Razors for Shaving Includes 1 Handle & 2 Refills
Schick Hydro Silk$8.684.6★
BIC Sensitive Mens Disposable 1-Blade Razors Smooth Shave for Dorm and Daily Grooming 52-Pack
BIC$12.814.4★
BIC Flex 3 Mens Disposable Razors With 3 Blades For a Smooth and Comfortable Shave 4 Piece Razor Kit for Men
BIC$9.124.4★
BIC Silky Touch Womens Disposable Razors With 2 Blades Pretty Pastel Razor Handles 10 Count Pack of Shaving Razors
BIC$2.934.6★
What buyers say about amazon razor
What buyers praise and complain about, mined from review topics.What buyers love
“Fair price”
“Excellent product”
“a smooth shave”
“As advertised”
“Been Using for Years”
“easy to handle”
“Good razor”
“comfortable to use”
“Does the job”
“No Irritation”
What buyers complain about
“Cheap quality”
“Broke quickly”
“Not worth the price”
“Does not match description”
“Lots of irritation”
“Didn't work for me”
“not very sensitive”
“way to big”
“Not easy to use”
“Used item arrived”
Top return reasons
Common questions
- Is amazon razor profitable to sell on Amazon United States?
- The niche generates $1.2M/yr across 54 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.7%. Flapen's verdict: Launch it (59/100).
- How competitive is the amazon razor niche?
- 5 brands and 218 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in amazon razor?
- Top complaints mined from reviews: Quality-Overall, Durability, Value For Money. The return rate is 0.3%.
- When does demand for amazon razor peak?
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- What does it cost to enter the amazon razor niche?
- Listings span $2.93–$32.37; the average listing price is $12.70 (sweet spot $15–$100). The average incumbent carries 9,653 reviews — the moat a new listing must climb.