Amazon Razor

Shoppers searched for this 621K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

621K

Growth, 90 days vs prior 90

+3.7%

Conversion, latest week

15.5%

Market size, estimated

$1.2Ma year

Peak month

May1.9× the quietest month

Top search term

bic razors152K searches a year

Listings sell for $12.70 on average, from $2.93 to $32.37. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At $12.70 that is $19K to $25K a year per listing.

Average price

$12.70under the $15 to $100 sweet spot

Price range

$2.93–$32.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

1,500–2,000

Revenue per listing a year

$19K–$25K

Returns

0.3%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Men's. It carries 9,653 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#35in Men's

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

9,653per listing

Listings tracked

54

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

58 months