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Amazon Basics Cotton Swabs

Fail

The top 5 brands take 100% of clicks, so Amazon Basics Cotton Swabs is a Fail.

Flapen Score
32
32 / 100
Ranks 10,457 of 10,978 Beauty & Personal Care niches · −16 vs the category median of 48
Market size
$185K/yr176K searches / yr
90-day growth
-1.3%search demand this quarter
Competition
94%top-5 click share · 3 brands · 149 sellers

Flapen Score

Amazon Basics Cotton Swabs against its category

The dotted line is the Beauty & Personal Care average. Past it, Amazon Basics Cotton Swabs is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amazon Basics Cotton Swabs market on Amazon at a glance

Shoppers on Amazon United States searched for Amazon Basics Cotton Swabs 176K times last year and spent an estimated $185K. All 3 brands take every click. Demand peaks in Apr. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 18.8% of those searches ended in a purchase.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $185K a year.

Searches, last 12 months
176K
Growth, 90 days vs prior 90
-1.3%
Conversion, latest week
18.8%
Market size, estimated
$185Ka year
Peak month
April1.5× the quietest month
Top search term
cotonetes para limpiar oidos51K searches a year

02 · Price

A sale here is worth $5.61.

Listings sell for $5.61 on average, from $2.63 to $9.87. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 4,000 to 5,000 of them. At $5.61 that is $22K to $28K a year per listing.

Average price
$5.61under the $15 to $100 sweet spot
Price range
$2.63–$9.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
4,000–5,000
Revenue per listing a year
$22K–$28K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Cotton Balls & Swabs. It carries 37,227 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#19in Cotton Balls & Swabs
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
37,227per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Amazon Basics Cotton Swabs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

149

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 156%
  • Brand 242%
  • Brand 33%
  • Open — no brand owns it (0%)

Demand

Amazon Basics Cotton Swabs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.5×

Search terms

Top Amazon Basics Cotton Swabs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cotonetes para limpiar oidos51K/yr
  • swabs42K/yr
  • swab22K/yr
  • amazon basics cotton swabs11K/yr
  • q tips amazon basics5K/yr
  • ear swab8K/yr
  • ear cleaning buds6K/yr
  • cotton seabs5K/yr
  • cotton bud5K/yr
  • amazon cotton swabs5K/yr

Reviews and returns

What reviews say buyers love and hate about Amazon Basics Cotton Swabs

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Quality-Overall”
0.1%of orders come back
“Bad Quality”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Amazon Basics Cotton Swabs questions

Answered from the same tracked data.