amazing grace perfume
Launch itA $2.8M/yr market growing +23.2% this quarter with returns at 0.9% — clears our launch bar.
Market size
Incredible$2.8M$2.8M/yr · 1.1M searches
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$43.45avg listing price — sweet spot $15–$100
Price range
Great$11.64–$83.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Good+23.2%90-day search growth — must beat 0% to launch
Review moat
Okay2,811.04avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, amazing grace perfume is a $2.8M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Nov–Dec. Verdict: Launch it — 61/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
amazing grace perfume market data
- Units sold / yr
- 60K–80K
- avg 1,500–2,000/product
- Revenue / yr
- $2.6M–$3.5M
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #249
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 6.0%
- Avg brand age
- 66 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
53%
Top 20: 95%
Open market
0%
- philosophy82%
- Kiehl's14%
- Moroccanoil3%
- MOBETTER FRAGRANCE OILS1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +23.2% search growth over the last 90 days.Peak months: Jul, Nov, Dec · busiest ÷ quietest = 3.1×
Top amazing grace perfume search terms
- amazing grace perfume227K/yr
- philosophy amazing grace211K/yr
- amazing grace146K/yr
- amazing grace lotion62K/yr
- philosophy lotion52K/yr
- kiehls body lotion33K/yr
- philosophy body lotion34K/yr
- kiehls creme de corps body lotion25K/yr
- philosophy amazing grace perfume23K/yr
- kiehls lotion24K/yr
Top amazing grace perfume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
philosophy amazing grace firming body emulsion 16 fl oz
philosophy$42.594.6★5,198 rev
philosophy amazing grace eau de toilette 4 fl oz
philosophy$70.244.5★7,561 rev
philosophy amazing grace eau de toilette 0.5 fl oz
philosophy$30.074.5★7,561 rev
Kiehls Crme De Corps Body Lotion Moisturizer With Shea Butter and Cocoa Butter Daily Moisturizing Cream For All Skin Types Including Extremely Dry Skin Synthetic Fragrence-Free For Men & Women
Kiehl's$52.954.7★1,683 rev
philosophy amazing grace eau de toilette 2 fl oz
philosophy$56.604.5★7,561 rev
Newest
by launch date
philosophy amazing grace perfume duo gift set- clean & floral womens perfume - with notes of bergamot muguet & musk - long lasting fragrance
philosophy$48.747,561 rev
philosophy grace fragrance 3-piece gift set for women ($97 value) - 0.5 oz grace trio set - long lasting floral fragrance
philosophy$39.56124 rev
philosophy amazing grace body spritz 8 Fl. Oz.
philosophy$34.661,124 rev
philosophy youre so amazing gift set - 2-pc. amazing grace hydrating shower gel (6oz) & whipped body crme (4oz) - moisturizing bath & body duo for women
philosophy$33.031,956 rev
philosophy fan favorites 4-piece gift set ($52 value) - 3 oz purity cleanser 3 oz fresh cream shower gel 0.5 oz amazing grace edt 0.23 oz hope in a jar moisturizer
philosophy$31.4471 rev
Trending
90-day click momentumphilosophy amazing grace perfume duo gift set- clean & floral womens perfume - with notes of bergamot muguet & musk - long lasting fragrance
philosophy$48.744.5★
philosophy grace fragrance 3-piece gift set for women ($97 value) - 0.5 oz grace trio set - long lasting floral fragrance
philosophy$39.564.4★
philosophy amazing grace eau de toilette 4 fl oz
philosophy$70.244.5★
philosophy radiant grace eau de parfum pen spray 0.33 fl oz
philosophy$25.384.3★
philosophy amazing grace eau de toilette 0.5 fl oz
philosophy$30.074.5★
What buyers say about amazing grace perfume
What buyers praise and complain about, mined from review topics.What buyers love
“Clean fragrance”
“Great quality lotion”
“Best moisturizer”
“Good price”
“My skin is the softest ever”
“Absolutely spot on”
“Great size”
“It last throughout the day”
“Effective on dry skin”
“not too heavy”
What buyers complain about
“Doesnt smell the same”
“Really expensive”
“the bottle was broken off at the bottom”
“But to large to put in my safe”
“body cream was clearly used”
“Picture is very misleading some items not as big stated”
“not a thick cream”
“It was thin and runny, so it didn't do the job of moisturizing”
“LOWER-QUALITY, WATERED-DOWN VERSIONS of all the lotions and perfumes I used to love”
“Kind of funky consistency”
Top return reasons
Common questions
- Is amazing grace perfume profitable to sell on Amazon United States?
- The niche generates $2.8M/yr across 25 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +23.2%. Flapen's verdict: Launch it (61/100).
- How competitive is the amazing grace perfume niche?
- 4 brands and 8 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in amazing grace perfume?
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.9%.
- When does demand for amazing grace perfume peak?
- Demand peaks in Jul–Nov–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the amazing grace perfume niche?
- Listings span $11.64–$83.14; the average listing price is $43.45 (sweet spot $15–$100). The average incumbent carries 2,811 reviews — the moat a new listing must climb.