Is amazing grace magnolia perfume profitable to sell on Amazon United States?

The niche generates $7K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.6%. Flapen's verdict: Skip it (33/100).

How competitive is the amazing grace magnolia perfume niche?

4 brands and 6 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in amazing grace magnolia perfume?

Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.4%.

When does demand for amazing grace magnolia perfume peak?

Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.

What does it cost to enter the amazing grace magnolia perfume niche?

Listings span $19.98–$70.24; the average listing price is $43.56 (sweet spot $15–$100). The average incumbent carries 3,515 reviews — the moat a new listing must climb.

amazing grace magnolia perfume

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Incredible$43.56

avg listing price — sweet spot $15–$100

Price range

Incredible$19.98–$70.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,514.83

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-3.6%

90-day search growth — must beat 0% to launch

Competition

Bad79%

top-5 click share — a locked-up shelf

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$7K

$7K/yr · 14K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, amazing grace magnolia perfume is a $7K/yr Amazon United States market (14K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

amazing grace magnolia perfume market data

Units sold / yr: 0–100; avg 0–100/product
Revenue / yr: $0–$4K; units × avg price
Conversion rate: 1.1%
Avg BSR: #162
Page quality: 0%
Prime: 92%
Sponsored: 75%
Out of stock: 4.5%
Avg brand age: 67 months
Avg seller age: 175 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

philosophy91%
Estée Lauder3%
Dossier3%
BIOCURA2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Open Trend

Top amazing grace magnolia perfume search terms

philosophy amazing grace magnolia6K/yr +3.2%0.2% conv.
amazing grace magnolia perfume6K/yr -20.8%0.7% conv.
amazing grace magnolia2K/yr +16.3%0.4% conv.

All search terms

Top amazing grace magnolia perfume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

philosophy amazing grace eau de parfum - clean & floral womens perfume - with notes of bergamot lily of the valley & musk - long lasting fragrance - 2 fl oz

philosophy$68.234.6★1,954 rev

philosophy grace fragrance 3-piece gift set for women ($97 value) - 0.5 oz grace trio set - long lasting floral fragrance

philosophy$39.564.4★124 rev

philosophy amazing grace bergamot eau de toilette 0.5 fl oz

philosophy$29.874.4★702 rev

philosophy amazing grace eau de toilette 0.5 fl oz

philosophy$30.074.5★7,561 rev

philosophy amazing grace ballet rose eau de toilette - dreamy & floral womens perfume - with notes of rose lychee & musk - long lasting fragrance - 2 fl oz.

philosophy$59.924.7★1,225 rev

Newest

by launch date

philosophy amazing grace perfume duo gift set- clean & floral womens perfume - with notes of bergamot muguet & musk - long lasting fragrance

philosophy$48.747,561 rev

4mo ago

philosophy grace fragrance 3-piece gift set for women ($97 value) - 0.5 oz grace trio set - long lasting floral fragrance

philosophy$39.56124 rev

6mo ago

Este Lauder Beautiful Magnolia Eau de Parfum Spray with Notes of Lush Magnolia Solar Gardenia Warm Woods & Luminous Musk | Floral Perfume for Women | Perfumes for Women Travel Size 0.34 Fl Oz

Estée Lauder$28.402,231 rev

2y ago

Dossier - Fruity Magnolia - Eau de Parfum - Inspired by Bright Crystal - Long-Lasting Fragrance - Feminine - 1.7 fl oz (50ml)

Dossier$28.48496 rev

2y ago

BIOCURA BC Perfume 266 Inspired by Philosopher Amaze Gracefully Magnolia For Women Replica Fragrance Dupes Eau de Parfum Spray Bottle 1.7 Fl Oz/50ml-X1

BIOCURA$19.984 rev

3y ago

What buyers say about amazing grace magnolia perfume

What buyers praise and complain about, mined from review topics.

What buyers love

Smell78%

“Beautiful fragrance”

Quality-Overall4%

“Very very good dupe”

Value For Money3%

“Great price”

Advertised Vs Actual Product2%

“As described”

Size-Overall2%

“Perfect size”

Durability1%

“Durable”

Soft Feel1%

“Soft and subtle”

Brightness/Shine/Glow1%

“Great alternative to Bright Crystal”

Moist/Dry1%

“good moisture”

Weight Light1%

“The bottle is lightweight”

What buyers complain about

Smell63%

“Doesnt smell the same”

Durability8%

“Does not last”

Value For Money6%

“Too expensive for the amount you get”

Size-Overall5%

“But to large to put in my safe”

Allergies2%

“Allergic reaction”

Ease Of Use1%

“I typically have to struggle for days to get it to open”

Brightness/Shine/Glow1%

“Not bright and light”

Weight Heavy1%

“Very magnolia heavy”

Advertised Vs Actual Product1%

“This product is headlined as perfume, it is not, it is eau de toilette”

Strength1%

“Not as strong”

Top return reasons

Smell59%

Size-Overall12%

Value For Money7%

Advertised Vs Actual Product6%

Defective Material/Parts3%

Product Condition2%

Functionality-Overall2%

Ease Of Use2%

Adhesion/Stickiness1%

Color1%

Common questions

Is amazing grace magnolia perfume profitable to sell on Amazon United States?: The niche generates $7K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.6%. Flapen's verdict: Skip it (33/100).
How competitive is the amazing grace magnolia perfume niche?: 4 brands and 6 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in amazing grace magnolia perfume?: Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.4%.
When does demand for amazing grace magnolia perfume peak?: Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
What does it cost to enter the amazing grace magnolia perfume niche?: Listings span $19.98–$70.24; the average listing price is $43.56 (sweet spot $15–$100). The average incumbent carries 3,515 reviews — the moat a new listing must climb.