amazing grace lotion
Worth a lookShows a sweet-spot price point ($41.93 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Avg price
Incredible$41.93avg listing price — sweet spot $15–$100
Price range
Incredible$21.57–$83.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Market size
Great$1.4M$1.4M/yr · 404K searches
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,431.35avg incumbent reviews — the moat a new listing must climb
Growth
Okay+10.6%90-day search growth — must beat 0% to launch
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, amazing grace lotion is a $1.4M/yr Amazon United States market (404K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
amazing grace lotion market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- $1.3M–$1.7M
- units × avg price
- Conversion rate
- 8.2%
- Avg BSR
- #212
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 0.0%
- Avg brand age
- 78 months
- Avg seller age
- 132 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- Kiehl's39%
- OUAI30%
- philosophy23%
- Moroccanoil7%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.6% search growth over the last 90 days.Peak months: Jul, Dec · busiest ÷ quietest = 3.1×
Top amazing grace lotion search terms
- amazing grace lotion62K/yr
- perfume lotion36K/yr
- ouai lotion32K/yr
- kiehls body lotion33K/yr
- ouai body cream31K/yr
- kiehls creme de corps body lotion25K/yr
- kiehls lotion24K/yr
- moroccan oil lotion20K/yr
- kiehls creme de corps20K/yr
- luxury body lotion14K/yr
Top amazing grace lotion products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kiehls Crme De Corps Body Lotion Moisturizer With Shea Butter and Cocoa Butter Daily Moisturizing Cream For All Skin Types Including Extremely Dry Skin Synthetic Fragrence-Free For Men & Women
Kiehl's$52.954.7★1,683 rev
philosophy amazing grace firming body emulsion 16 fl oz
philosophy$42.594.6★5,198 rev
OUAI Body Cream St. Barts - Hydrating Whipped Body Cream with Cupuau Butter Coconut Oil and Squalane - Softens Skin and Delivers Healthy-Looking Glow - Sulfate-Free Skin Care (7.5 Oz)
OUAI$38.194.6★2,894 rev
Moroccanoil Body Lotion Fragrance Originale 12.2 Fl. Oz.
Moroccanoil$27.614.4★3,827 rev
OUAI Hand Lotion - Daily Lightweight Hydrating Lotion for Dry Skin - Made with Avocado Rosehip and Jojoba Oil to Lock in Moisture - Never Greasy (16 Fl Oz)
OUAI$30.854.2★806 rev
Newest
by launch date
OUAI St. Barts Hair & Body Gift Set - Tropical-Scented Body Care for Women & Men - Includes Full Size Hydrating Body Cream & Deluxe Hair and Body Mist (2 Count)
OUAI$36.8072 rev
OUAI Body Cream Travel Size Melrose Place - Hydrating Whipped Body Cream with Cupuau Butter Coconut Oil & Squalane - Softens Skin and Delivers Healthy-Looking Glow - Sulfate Free Skin Care (3.4 Oz)
OUAI$21.572,894 rev
philosophy youre so amazing gift set - 2-pc. amazing grace hydrating shower gel (6oz) & whipped body crme (4oz) - moisturizing bath & body duo for women
philosophy$33.031,956 rev
Kiehls Ultra Body Mega Moisture Squalene Cream Unscented Lightweight Body Lotion with Pro-Ceramides Suitable for All Skin Types Including Sensitive & Eczema-Prone Deeply Hydrates and Moisturizes
Kiehl's$43.24340 rev
philosophy amazing grace intense firming body emulsion 16 fl oz
philosophy$44.375,198 rev
Trending
90-day click momentumOUAI Body Cream Travel Size Melrose Place - Hydrating Whipped Body Cream with Cupuau Butter Coconut Oil & Squalane - Softens Skin and Delivers Healthy-Looking Glow - Sulfate Free Skin Care (3.4 Oz)
OUAI$21.574.6★
OUAI St. Barts Hair & Body Gift Set - Tropical-Scented Body Care for Women & Men - Includes Full Size Hydrating Body Cream & Deluxe Hair and Body Mist (2 Count)
OUAI$36.804.4★
philosophy youre so amazing gift set - 2-pc. amazing grace hydrating shower gel (6oz) & whipped body crme (4oz) - moisturizing bath & body duo for women
philosophy$33.034.7★
philosophy amazing grace firming body emulsion 16 fl oz
philosophy$42.594.6★
OUAI Body Cream St. Barts - Hydrating Whipped Body Cream with Cupuau Butter Coconut Oil and Squalane - Softens Skin and Delivers Healthy-Looking Glow - Sulfate-Free Skin Care (7.5 Oz)
OUAI$38.194.6★
What buyers say about amazing grace lotion
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“Very moisturizing”
“Silky smooth”
“Great deal”
“Great quality lotion”
“Easy on my sensitive skin”
“Very absorbent”
“Effective on dry skin”
“Its buttery smooth texture is delightful”
“not too heavy”
What buyers complain about
“Doesnt smell the same”
“Expensive”
“Pump defective”
“Product leaked”
“Used product”
“Peels off of your skin”
“It was thin and runny, so it didn't do the job of moisturizing”
“doesnt last”
“I found this to be too thick to squeeze out of the bottle”
“Im very allergic to this lotion”
Top return reasons
Common questions
- Is amazing grace lotion profitable to sell on Amazon United States?
- The niche generates $1.4M/yr across 17 tracked products. 90-day search growth is +10.6%. Flapen's verdict: Worth a look (54/100).
- How competitive is the amazing grace lotion niche?
- 4 brands and 9 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in amazing grace lotion?
- Top complaints mined from reviews: Smell, Value For Money, Motor Power. The return rate is 1.3%.
- When does demand for amazing grace lotion peak?
- Demand peaks in Jul–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the amazing grace lotion niche?
- Listings span $21.57–$83.14; the average listing price is $41.93 (sweet spot $15–$100). The average incumbent carries 2,431 reviews — the moat a new listing must climb.