Is amazing grace body wash profitable to sell on Amazon United States?

The niche generates $49K/yr across 35 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.6%. Flapen's verdict: Worth a look (57/100).

How competitive is the amazing grace body wash niche?

21 brands and 90 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in amazing grace body wash?

Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.5%.

When does demand for amazing grace body wash peak?

Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.

What does it cost to enter the amazing grace body wash niche?

Listings span $8.56–$79.61; the average listing price is $30.23 (sweet spot $15–$100). The average incumbent carries 3,474 reviews — the moat a new listing must climb.

amazing grace body wash

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible$30.23

avg listing price — sweet spot $15–$100

Price range

Great$8.56–$79.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great54%

top-5 brand share — no brand owns this niche

Competition

Great40%

top-5 click share — an open shelf

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,474.14

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-3.6%

90-day search growth — must beat 0% to launch

Market size

Bad$49K

$49K/yr · 30K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, amazing grace body wash is a $49K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

amazing grace body wash market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $38K–$45K; units × avg price
Conversion rate: 5.5%
Avg BSR: #168
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 3.3%
Avg brand age: 77 months
Avg seller age: 135 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

21 falling

Sellers

Top-5 brand share

54%

Top 20: 99%

Top-5 click share

40%

Top 20: 85%

Open market

39%

LOLLIA14%
Deep Steep13%
Library of Flowers10%
L'OCCITANE9%
Calgon7%
Dr Teal's7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Open Trend

Top amazing grace body wash search terms

luxury bubble bath18K/yr +4.9%3.8% conv.
luxury bubble bath for women9K/yr -8.9%4.4% conv.
queen v bubble bath3K/yr -38.8%1.0% conv.

All search terms

Top amazing grace body wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LOccitane Relaxing & Foaming Lavender Bubble Bath 16.90 fl oz

L'OCCITANE$40.414.6★1,353 rev

Library of Flowers True Vanilla Bubble Bath for Women 17 fl oz Bath Gift

Library of Flowers$47.654.3★135 rev

Calgon Ageless Bath Series Renewing Pearls 16 oz.

Calgon$8.564.7★7,661 rev

Deep Steep Lavender Chamomile Bubble Bath for Women Hypoallergenic Clinically Tested Clean Formula for Sensitive Skin Sulfate-Free 17 fl oz Bottle Essential Bath Accessories

Deep Steep$14.934.5★2,724 rev

Capri Blue Luxury Bubble Bath for Women & Men - Relaxing Bath Products - Formulated with Watermelon & Pomegranate Extracts and Glycerin - Self Care Gifts for Women & Men (Volcano 16 oz)

Capri Blue$24.814.5★150 rev

Newest

by launch date

LOLLIA Snowdrop Bubble Bath 24.8 fl oz / 733 ml Winterberry & Cashmere Scent Luxury Hydrating & Soothing Bubble Skin Care for Women Scented Skin Care Floral Home Spa Glass Bottle

LOLLIA$79.611,009 rev

9mo ago

Dr Teals Foaming Bath with Pure Epsom Salt Shea Butter & Almond Oil 62.5 fl oz

Dr Teal's$10.571,054 rev

10mo ago

Magnesium Bubble Bath - Long Lasting Foaming Bubbles - Moisturizing - Shea Butter Coconut Vanilla - Relaxing Stress Relief - Calming Self Care Spa Gift for Birthday Christmas

New Miuz$22.99107 rev

1y ago

Magnesium Bubble Bath Rose Jasmine Vanilla Long Lasting Foam for Sore Muscles Epsom Salt Moisturizing Relaxing Stress Relief Spa Gift for Women

New Miuz$23.08198 rev

1y ago

Archipelago Botanicals Luxury Milk Bubble Bath Daily Body Wash Moisturizing and Hydrating Gentle Bubble Bath Helps Refresh Restore and Soothe All Skin Types 25.0 fl oz

Archipelago Botanicals$46.0146 rev

2y ago

What buyers say about amazing grace body wash

What buyers praise and complain about, mined from review topics.

What buyers love

Smell52%

“Amazing Scent”

Quality-Overall7%

“Honest is a great brand over all”

Value For Money7%

“Great value”

Soft Feel6%

“Makes your skin so soft”

Moist/Dry2%

“Does not dry out skin”

Gifting Purpose2%

“Perfect Assortment for a Gift or for Yourself”

Lather2%

“I really enjoy using this foaming bath”

Suitability Dry Skin1%

“The overall effectiveness is solid, leaving skin feeling clean and lightly moisturized”

Cleansing1%

“It leaves everything clean”

Durability1%

“they really do last a good while”

What buyers complain about

Smell29%

“Can't smell it”

Value For Money13%

“Expensive”

Size-Overall6%

“Its a tiny bottle”

Allergies5%

“Allergic reaction”

Moist/Dry3%

“Not moisturizing”

Lather3%

“But doesnt foam much”

Quality-Overall2%

“Cheap bottle”

Ingredients-Overall2%

“It is very hard to find a complete ingredient list”

Leak-Proof2%

“some product squirted out”

Skin Health2%

“Left a film on my skin”

Top return reasons

Smell45%

Leak-Proof17%

Advertised Vs Actual Product13%

Motor Power5%

Size-Overall3%

Value For Money3%

Product Condition2%

Defective Material/Parts1%

Functionality-Overall1%

Ingredients-Overall1%

Common questions

Is amazing grace body wash profitable to sell on Amazon United States?: The niche generates $49K/yr across 35 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.6%. Flapen's verdict: Worth a look (57/100).
How competitive is the amazing grace body wash niche?: 21 brands and 90 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in amazing grace body wash?: Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.5%.
When does demand for amazing grace body wash peak?: Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.
What does it cost to enter the amazing grace body wash niche?: Listings span $8.56–$79.61; the average listing price is $30.23 (sweet spot $15–$100). The average incumbent carries 3,474 reviews — the moat a new listing must climb.