amaranth oil
Worth a lookShows low returns (0.0%), but a small market ($25K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$30.53avg listing price — sweet spot $15–$100
Price range
Great$11.77–$56.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+29.0%90-day search growth — must beat 0% to launch
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay2,210.77avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad$25K$25K/yr · 24K searches
According to Flapen's Amazon United States niche tracking, amaranth oil is a $25K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
amaranth oil market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $23K–$31K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #1,192
- Page quality
- 0%
- Prime
- 69%
- Sponsored
- 54%
- Out of stock
- 26.9%
- Avg brand age
- 63 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 rising
Sellers
13
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
17%
- Siberian Green44%
- Siberian Treasure15%
- Emilia Organics9%
- Flora Aromatics6%
- Livli5%
- Original Altay4%
- Open — no brand owns it (6 brands, 17%)
Demand
Weekly Amazon search volume, last 11 weeks — +29.0% search growth over the last 90 days.Top amaranth oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Siberian Amaranth Oil | 100% Natural Extra Virgin Cold Pressed 100 ml / 3.4 fl oz | Unrefined Raw No-GMO Vegan | Exclusive Food Grade
Siberian Green$28.864.7★115 rev
Siberian Amaranth Oil 100 Ml Premium Quality Extra Virgin First Cold Press 3.4 Fl Oz
Siberian Treasure$28.964.2★103 rev
Siberian Green Amaranth Oil 250ml Single Varietal Seed Oil Extra Virgin Unrefined Cold Pressed Ideal for Skin Care Hydration Elasticity
Siberian Green$56.974.3★34 rev
Amaranth Seed Oil Organic Cold Pressed Unrefined Natural 2 Fl Oz
Emilia Organics$29.795.0★1 rev
Flora Aromatics Amaranth Seed Oil 100% Natural CO Extracted Rich in Squalene & Vitamin E Face Hair Body 0.5 FL OZ / 15 ml
Flora Aromatics$22.995.0★1 rev
Newest
by launch date
Dr. Berg Black Seed Oil Organic Cold Pressed Pure Nigella Sativa Black Cumin Oil USDA Organic Halal Vegan for Hair Skin Immune Support Unrefined Liquid 4 oz Glass Bottle
Dr. Berg Nutritionals$24.03498 rev
Amaranth Seed Oil Organic Cold Pressed Unrefined Natural 2 Fl Oz
Emilia Organics$29.791 rev
Flora Aromatics Amaranth Seed Oil 100% Natural CO Extracted Rich in Squalene & Vitamin E Face Hair Body 0.5 FL OZ / 15 ml
Flora Aromatics$22.991 rev
Siberian Green Amaranth Oil 250ml Single Varietal Seed Oil Extra Virgin Unrefined Cold Pressed Ideal for Skin Care Hydration Elasticity
Siberian Green$56.9734 rev
Perfect Press Activation Amaranth Oil | 1 fl oz. | Hydrating Skin Care Booster for Hair Skin & Face | Raw Edible Seed Oil | Natural Moisturizer w/Squalene & Collagen | Can be Added to Food or Water
Perfect Press$48.400 rev
Trending
90-day click momentum
Au Natural Organics Amaranth Oil 3.4 Oz | 100 Ml
Au Natural Organics$47.651.0★
Siberian Green Amaranth Oil 250ml Single Varietal Seed Oil Extra Virgin Unrefined Cold Pressed Ideal for Skin Care Hydration Elasticity
Siberian Green$56.974.3★
Amaranth Seed Oil Organic Cold Pressed Unrefined Natural 2 Fl Oz
Emilia Organics$29.795.0★
Atlas 1 LT Cold Press Extra Virgin Olive Oil with Polyphenol Rich from Morocco | Newly Harvested Unprocessed from One Single Family Farm | Moroccan Organic EVOO Trusted by Award-Winning Chefs
A ATLAS OLIVE OILS$27.034.7★
Flora Aromatics Amaranth Seed Oil 100% Natural CO Extracted Rich in Squalene & Vitamin E Face Hair Body 0.5 FL OZ / 15 ml
Flora Aromatics$22.995.0★
What buyers say about amaranth oil
What buyers praise and complain about, mined from review topics.What buyers love
“Clean taste”
“this particular one seems well made”
“Delicious Flavor”
“Good value”
“Good tasting oil”
“Healthy and great-tasting”
“Real ingredients”
“This product works great for inflammation”
“Fresh”
“As advertised”
What buyers complain about
“the taste is weird”
“Waste of money”
“Poor quality”
“Less spicy”
“no strong flavor at all”
“Not a good oil”
“Olive oil is not great”
“Bottle on the small side”
“It smells rancid”
“Terrible burning unpleasant taste”
Top return reasons
Common questions
- Is amaranth oil profitable to sell on Amazon United States?
- The niche generates $25K/yr across 13 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +29.0%. Flapen's verdict: Worth a look (50/100).
- How competitive is the amaranth oil niche?
- 12 brands and 13 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in amaranth oil?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Quality-Overall. The return rate is 0.0%.
- What does it cost to enter the amaranth oil niche?
- Listings span $11.77–$56.97; the average listing price is $30.53 (sweet spot $15–$100). The average incumbent carries 2,211 reviews — the moat a new listing must climb.