Is aluram shampoo and conditioner profitable to sell on Amazon United States?

The niche generates $431K/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.9%. Flapen's verdict: Worth a look (55/100).

How competitive is the aluram shampoo and conditioner niche?

1 brands and 3 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in aluram shampoo and conditioner?

Top complaints mined from reviews: Moist/Dry, Smell, Hair Related. The return rate is 0.4%.

When does demand for aluram shampoo and conditioner peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the aluram shampoo and conditioner niche?

Listings span $18.91–$36.58; the average listing price is $25.99 (sweet spot $15–$100). The average incumbent carries 1,043 reviews — the moat a new listing must climb.

aluram shampoo and conditioner

Worth a look

Shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Incredible13.2%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$25.99

avg listing price — sweet spot $15–$100

Price range

Incredible$18.91–$36.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,042.79

avg incumbent reviews — the moat a new listing must climb

Market size

Good$431K

$431K/yr · 126K searches

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+12.9%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, aluram shampoo and conditioner is a $431K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

aluram shampoo and conditioner market data

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: $390K–$520K; units × avg price
Conversion rate: 13.2%
Avg BSR: #577
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 56 months
Avg seller age: 124 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

ALURAM100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top aluram shampoo and conditioner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ALURAM Volumizing Shampoo Non-Drying Gentle Cleanser Adds Body & Fullness for All Hair Types 12 Fl Oz

ALURAM$20.874.7★477 rev

ALURAM Coconut Water Daily Conditioner for Men and Women Clean Hydration and Shine for All Hair Types 12 Fl Oz

ALURAM$18.914.8★1,648 rev

Aluram Coconut Water Daily Shampoo for Men and Women Detoxifying Hydration and Volume for All Hair Types

ALURAM$19.114.7★1,993 rev

ALURAM Coconut Water Moisturizing Conditioner for Men and Women Clean Hydration and Shine for Medium to Coarse Textured Hair 12 Fl Oz

ALURAM$19.374.7★1,615 rev

ALURAM Coconut Water Moisturizing Shampoo for Men and Women Clean Hydration and Shine for Medium to Coarse Textured Hair 33.8 Fl Oz

ALURAM$36.194.7★548 rev

Newest

by launch date

ALURAM High Shine Shampoo (12 fl oz) Boosts Radiance & Gloss - Hydrates Hair - Coconut Water Pracaxi Oil & Rice Extract - All Hair Types - Vegan Gluten Free Cruelty Free - Clean Beauty Collection

ALURAM$21.802 rev

2mo ago

ALURAM High Shine Glossing Serum (2 fl oz) Mirror-Like Shine - Color-Safe

ALURAM$21.8536 rev

3mo ago

ALURAM Volumizing Shampoo Non-Drying Gentle Cleanser Adds Body & Fullness for All Hair Types 12 Fl Oz

ALURAM$20.87477 rev

3y ago

ALURAM Volumizing Conditioner Weightless Moisture for Volume & Fullness for All Hair Types 12 Fl Oz

ALURAM$20.68321 rev

3y ago

ALURAM Curl Conditioner Clarifying Coconut Water Infused Hydration Lightweight Moisture For Curly Hair 33.8 Fl Oz

ALURAM$36.58427 rev

4y ago

What buyers say about aluram shampoo and conditioner

What buyers praise and complain about, mined from review topics.

What buyers love

Smell26%

“mild on odor”

Quality-Overall14%

“Good quality shampoo”

Moist/Dry9%

“Moisturizing”

Cleansing6%

“Clean hair”

Soft Feel5%

“makes my hair feel so soft”

Value For Money5%

“Great Value”

Suitability Straight Hair5%

“Makes my hair feel great”

Brightness/Shine/Glow4%

“the shine was noticeable”

Weight Light3%

“I find this serum to be really lightweight for the type of product it is”

Advertised Vs Actual Product3%

“Exactly what I was looking for”

What buyers complain about

Moist/Dry11%

“do wish it moisturized a bit more”

Smell10%

“fragrance is offensive in that it is artificial, not clean and fresh; it is perfumy and the scent is not a good one”

Hair Related9%

“- Hard to tell if it offers any long-term structural or nourishing benefits to the hair”

Oily/Greasy6%

“This one made my hair feel a bit greasy”

Damage/Burn Hair5%

“Wont damage hair”

Value For Money4%

“The $22 USD price tag may not be worth it”

Ease Of Cleaning4%

“It doesn't work cleanly”

Allergies4%

“Gave me congestion and irritation”

Suitability Short Hair3%

“Unfortunately this really didnt do anything for my hair”

Suitability Humid Weather2%

“the below zero weather was making my hair super dry”

Top return reasons

Moist/Dry18%

Smell14%

Size-Overall10%

Advertised Vs Actual Product8%

Oily/Greasy6%

Suitability Short Hair6%

Value For Money5%

Functionality-Overall5%

Suitability Humid Weather4%

Suitability Long Hair4%

Common questions

Is aluram shampoo and conditioner profitable to sell on Amazon United States?: The niche generates $431K/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.9%. Flapen's verdict: Worth a look (55/100).
How competitive is the aluram shampoo and conditioner niche?: 1 brands and 3 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in aluram shampoo and conditioner?: Top complaints mined from reviews: Moist/Dry, Smell, Hair Related. The return rate is 0.4%.
When does demand for aluram shampoo and conditioner peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the aluram shampoo and conditioner niche?: Listings span $18.91–$36.58; the average listing price is $25.99 (sweet spot $15–$100). The average incumbent carries 1,043 reviews — the moat a new listing must climb.