Is aluram profitable to sell on Amazon United States?

The niche generates $778K/yr across 25 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +6.5%. Flapen's verdict: Worth a look (59/100).

How competitive is the aluram niche?

4 brands and 7 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in aluram?

Top complaints mined from reviews: Hair Related, Value For Money, Functionality-Overall. The return rate is 0.4%.

When does demand for aluram peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the aluram niche?

Listings span $15.83–$36.19; the average listing price is $22.29 (sweet spot $15–$100). The average incumbent carries 842 reviews — the moat a new listing must climb.

aluram

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Incredible12.0%

search→purchase rate — share of searches ending in a sale

Price range

Incredible$15.83–$36.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$22.29

avg listing price — sweet spot $15–$100

Market size

Good$778K

$778K/yr · 290K searches

Review moat

Good841.56

avg incumbent reviews — the moat a new listing must climb

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+6.5%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, aluram is a $778K/yr Amazon United States market (290K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 59/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

aluram market data

Units sold / yr: 30K–40K; avg 1,000–1,250/product
Revenue / yr: $669K–$892K; units × avg price
Conversion rate: 12.0%
Avg BSR: #240
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 0.0%
Avg brand age: 83 months
Avg seller age: 146 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

ALURAM52%
Kenra23%
Ouidad15%
Bumble and bumble.10%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top aluram search terms

aluram70K/yr +3.4%5.4% conv.
aluram hair products59K/yr +3.4%9.2% conv.
kenra root lifting spray32K/yr +9.9%13.3% conv.
alluram21K/yr +14.9%6.8% conv.
bumble and bumble mousse21K/yr +15.5%8.9% conv.
ouidad mousse18K/yr +21.6%11.1% conv.
kenra root lifting spray 1313K/yr -4.1%18.0% conv.
bumble and bumble thickening mousse9K/yr +7.7%7.8% conv.
heat protectant mousse7K/yr -18.6%0.4% conv.
alurum6K/yr +21.9%6.5% conv.

All search terms

Top aluram products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kenra Professional Root Lifting Spray 13 | Volumizing Foam | All Hair Types | 8 oz

Kenra$18.764.4★5,648 rev

Ouidad VitalCurl+ Curl Defining Mousse Lightweight Hair Foam Styler for Soft Touchable Hold Adds Shine Bounce & Volume For Spiral Curls

Ouidad$22.844.5★673 rev

ALURAM Coconut Water Leave-In Conditioner for Healthy Hydrated Hair 8 Fl Oz

ALURAM$20.164.7★1,121 rev

Ouidad Advanced Climate Control Volumizing Foam - 7 fl oz Lightweight Hair Styling Foam Anti-Frizz Nano Technology Adds Volume Fights Frizz & Defines Curls Crunch-free Hold For All Curl Types

Ouidad$20.724.5★482 rev

ALURAM High Shine Anti-Frizz Blowout Spray (8 fl oz) Heat-Activated Styling & Protection - Coconut Water Pomegranate Pracaxi Oils - Shine Spray for Hair - All Hair Types - Clean Beauty Collection

ALURAM$21.804.5★70 rev

Newest

by launch date

ALURAM High Shine Glossing Serum (2 fl oz) Mirror-Like Shine - Color-Safe

ALURAM$21.8536 rev

3mo ago

Bumble and bumble. Thickening High Drama Styling Hair Foam | Thinning hair | For visible density + volumizing root lift 1.5 Fl Oz

Bumble and bumble.$15.8371 rev

6mo ago

ALURAM High Shine Anti-Frizz Blowout Spray (8 fl oz) Heat-Activated Styling & Protection - Coconut Water Pomegranate Pracaxi Oils - Shine Spray for Hair - All Hair Types - Clean Beauty Collection

ALURAM$21.8070 rev

10mo ago

ALURAM High Shine Glossing Treatment (9.75 fl oz) Mirror-Like Shine - Color-Safe - Coconut Oil Lactic Acid Hibiscus - All Hair Types - Vegan Gluten Free & Cruelty Free - Clean Beauty Collection

ALURAM$21.02191 rev

1y ago

Bumble and bumble. Thickening Full Form Soft Hair Mousse | Volumizing Mousse Adds Heat Protection and Soft Hold | Anti Frizz | For Fine to Medium Straight Wavy Hair Types 5 Ounce

Bumble and bumble.$35.15939 rev

2y ago

What buyers say about aluram

What buyers praise and complain about, mined from review topics.

What buyers love

Smell17%

“mild on odor”

Quality-Overall13%

“There are many products on the market this is a good one”

Suitability Straight Hair7%

“thin super straight hair”

Soft Feel7%

“Nice and smooth”

Hair Styling5%

“I now look forward to styling my hair”

Brightness/Shine/Glow5%

“Great shine”

Hair Growth5%

“My hair is pretty thick”

Value For Money4%

“Great Value”

Moist/Dry4%

“My hair is hydrated”

Suitability Curly Hair4%

“Works well with course/curly hair”

What buyers complain about

Hair Related12%

“you cant feel it in your hair”

Value For Money10%

“Expensive”

Functionality-Overall7%

“DOESN'T WORK”

Moist/Dry6%

“I dont think its moisturizing”

Smell6%

“Terrible scent”

Oily/Greasy5%

“greasy feeling even using small amount”

Suitability Short Hair5%

“Not easy on hair”

Adhesion/Stickiness3%

“TERRIBLE - STICKY HAIR”

Suitability Straight Hair3%

“it doesnt flatten the hair either”

Size-Overall3%

“Smaller than expected”

Top return reasons

Moist/Dry13%

Smell12%

Advertised Vs Actual Product9%

Suitability Short Hair9%

Functionality-Overall9%

Size-Overall7%

Oily/Greasy6%

Product Condition5%