Aluram
MaybeAn estimated 0.4% of orders come back. But the top 5 brands take 100% of clicks, so Aluram is a Maybe.
- Flapen Score
- 59 / 100Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 4859
- Market size
- $778K/yr290K searches / yr
- 90-day growth
- +6.5%search demand this quarter
- Competition
- 52%top-5 click share · 4 brands · 7 sellers
Flapen Score
Aluram against its category
The dotted line is the Beauty & Personal Care average. Past it, Aluram is stronger. Inside it, weaker.
Market
The Aluram market on Amazon at a glance
Shoppers on Amazon United States searched for Aluram 290K times last year and spent an estimated $778K. All 4 brands take every click. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 12.0% of those searches ended in a purchase.
Shoppers searched for this 290K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $778K a year.
- Searches, last 12 months
- 290K
- Growth, 90 days vs prior 90
- +6.5%
- Conversion, latest week
- 12.0%
- Market size, estimated
- $778Ka year
- Peak month
- July1.4× the quietest month
- Top search term
- aluram70K searches a year
02 · Price
A sale here is worth $22.29.
Listings sell for $22.29 on average, from $15.83 to $36.19. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $22.29 that is $22K to $28K a year per listing.
- Average price
- $22.29inside the $15 to $100 sweet spot
- Price range
- $15.83–$36.19
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $22K–$28K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #240 within Foams. It carries 842 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #240in Foams
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 842per listing
- Listings tracked
- 25
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top Aluram products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kenra Professional Root Lifting Spray 13 | Volumizing Foam | All Hair Types | 8 oz
- Price
- $18.76
- Rating
- 4.4/5
- Reviews
- 5,648
- Age
- 22y ago

Ouidad VitalCurl+ Curl Defining Mousse Lightweight Hair Foam Styler for Soft Touchable Hold Adds Shine Bounce & Volume For Spiral Curls
- Price
- $22.84
- Rating
- 4.5/5
- Reviews
- 673
- Age
- 7y ago

ALURAM Coconut Water Leave-In Conditioner for Healthy Hydrated Hair 8 Fl Oz
- Price
- $20.16
- Rating
- 4.7/5
- Reviews
- 1,121
- Age
- 6y ago

Ouidad Advanced Climate Control Volumizing Foam - 7 fl oz Lightweight Hair Styling Foam Anti-Frizz Nano Technology Adds Volume Fights Frizz & Defines Curls Crunch-free Hold For All Curl Types
- Price
- $20.72
- Rating
- 4.5/5
- Reviews
- 482
- Age
- 2y ago

ALURAM High Shine Anti-Frizz Blowout Spray (8 fl oz) Heat-Activated Styling & Protection - Coconut Water Pomegranate Pracaxi Oils - Shine Spray for Hair - All Hair Types - Clean Beauty Collection
- Price
- $21.80
- Rating
- 4.5/5
- Reviews
- 70
- Age
- 10mo ago
Trending
estimated 90-day click momentum
Bumble and bumble. Thickening High Drama Styling Hair Foam | Thinning hair | For visible density + volumizing root lift 1.5 Fl Oz
- Price
- $15.83
- Rating
- 4.3/5
- Reviews
- 71
- Age
- 6mo ago

ALURAM High Shine Glossing Serum (2 fl oz) Mirror-Like Shine - Color-Safe
- Price
- $21.85
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 3mo ago

ALURAM High Shine Anti-Frizz Blowout Spray (8 fl oz) Heat-Activated Styling & Protection - Coconut Water Pomegranate Pracaxi Oils - Shine Spray for Hair - All Hair Types - Clean Beauty Collection
- Price
- $21.80
- Rating
- 4.5/5
- Reviews
- 70
- Age
- 10mo ago

Ouidad Advanced Climate Control Volumizing Foam - 7 fl oz Lightweight Hair Styling Foam Anti-Frizz Nano Technology Adds Volume Fights Frizz & Defines Curls Crunch-free Hold For All Curl Types
- Price
- $20.72
- Rating
- 4.5/5
- Reviews
- 482
- Age
- 2y ago

Ouidad VitalCurl+ Curl Defining Mousse Lightweight Hair Foam Styler for Soft Touchable Hold Adds Shine Bounce & Volume For Spiral Curls
- Price
- $22.84
- Rating
- 4.5/5
- Reviews
- 673
- Age
- 7y ago
Newest
by launch date
ALURAM High Shine Glossing Serum (2 fl oz) Mirror-Like Shine - Color-Safe
- Price
- $21.85
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 3mo ago

Bumble and bumble. Thickening High Drama Styling Hair Foam | Thinning hair | For visible density + volumizing root lift 1.5 Fl Oz
- Price
- $15.83
- Rating
- 4.3/5
- Reviews
- 71
- Age
- 6mo ago

ALURAM High Shine Anti-Frizz Blowout Spray (8 fl oz) Heat-Activated Styling & Protection - Coconut Water Pomegranate Pracaxi Oils - Shine Spray for Hair - All Hair Types - Clean Beauty Collection
- Price
- $21.80
- Rating
- 4.5/5
- Reviews
- 70
- Age
- 10mo ago

ALURAM High Shine Glossing Treatment (9.75 fl oz) Mirror-Like Shine - Color-Safe - Coconut Oil Lactic Acid Hibiscus - All Hair Types - Vegan Gluten Free & Cruelty Free - Clean Beauty Collection
- Price
- $21.02
- Rating
- 4.5/5
- Reviews
- 191
- Age
- 1y ago

Bumble and bumble. Thickening Full Form Soft Hair Mousse | Volumizing Mousse Adds Heat Protection and Soft Hold | Anti Frizz | For Fine to Medium Straight Wavy Hair Types 5 Ounce
- Price
- $35.15
- Rating
- 4.4/5
- Reviews
- 939
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 flat
Sellers
7
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 93%
Open market
0%
- ALURAM52%
- Kenra23%
- Ouidad15%
- Bumble and bumble.10%
- Open — no brand owns it (0%)
Demand
Aluram search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Aluram search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- aluram70K/yr
- aluram hair products59K/yr
- kenra root lifting spray32K/yr
- alluram21K/yr
- bumble and bumble mousse21K/yr
- ouidad mousse18K/yr
- kenra root lifting spray 1313K/yr
- bumble and bumble thickening mousse9K/yr
- heat protectant mousse7K/yr
- alurum6K/yr
Reviews and returns
What reviews say buyers love and hate about Aluram
We read the reviews and the return reasons for every product selling here.
“you cant feel it in your hair”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Aluram questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









