Aluminum Free Deodorant for Women Spray

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +31.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months

132K

Growth, 90 days vs prior 90

+31.6%

Conversion, latest week

6.7%

Market size, estimated

$104Ka year

Top search term

dove whole body deodorant spray19K searches a year

Listings sell for $11.72 on average, from $3.19 to $28.31. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $11.72 that is $3K to $6K a year per listing.

Average price

$11.72under the $15 to $100 sweet spot

Price range

$3.19–$28.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

0.1%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #206 within Deodorants & Antiperspirants. It carries 3,164 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#206in Deodorants & Antiperspirants

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

3,164per listing

Listings tracked

36

14 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

14

Successful launches

14Amazon's first-year sales bar

Average brand age

69 months