Aluminum Free Antiperspirant

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months

132K

Growth, 90 days vs prior 90

-9.2%

Conversion, latest week

4.5%

Market size, estimated

$76Ka year

Peak month

August2.2× the quietest month

Top search term

aluminum free antiperspirant65K searches a year

Listings sell for $12.61 on average, from $4.19 to $35.53. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $12.61 that is $1K to $3K a year per listing.

Average price

$12.61under the $15 to $100 sweet spot

Price range

$4.19–$35.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.4%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #75 within Deodorants & Antiperspirants. It carries 11,776 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#75in Deodorants & Antiperspirants

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

11,776per listing

Listings tracked

56

12 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 91 months on average, so the names here are established.

Launched, last 12 months

12

Successful launches

11Amazon's first-year sales bar

Average brand age

91 months