alpharet
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Good$13.52avg listing price — sweet spot $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
Review moat
Bad5,677.33avg incumbent reviews — the moat a new listing must climb
Market size
Bad$88K$88K/yr · 122K searches
Price range
Bad$8.68–$16.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, alpharet is a $88K/yr Amazon United States market (122K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr. Verdict: Skip it — 35/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
alpharet market data
- Units sold / yr
- 8K–10K
- avg 1,500–2,000/product
- Revenue / yr
- $108K–$135K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #225
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 132 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- The Ordinary78%
- opigen10%
- Bio Mystery8%
- FRANKLY5%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +0.7% search growth over the last 90 days.Peak months: Apr · busiest ÷ quietest = 2.1×
Top alpharet search terms
- retin a cream tretinoin 0.566K/yr
- the ordinary retinol 0.520K/yr
- acretin cream 0.0510K/yr
- the ordinary retinol 0.5% in squalane12K/yr
- ordinary retinol serum 0.57K/yr
- retin-a cream tretinoin 0.54K/yr
- retinol the ordinary 0.53K/yr
Top alpharet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Ordinary Retinol 0.5% in Squalane Intermediate Retinol Serum for the Face That Is Anti-Aging and Skin Smoothing 1 Fl Oz
The Ordinary$8.684.6★11,427 rev
opigen Pure Retinol 0.1% Cream with Panthenol & Vitamin E Anti-Aging Moisturizer | Helps Improve Skin Texture & Fine Lines 1.01 fl oz Korean Skin Care
opigen$16.514.4★56 rev
The Ordinary Retinol 1% in Squalane High-Strength Retinol Serum for Anti-Aging and Skin Smoothing 1 Fl Oz
The Ordinary$9.894.6★18,889 rev
Bio Mystery Retinol 0.05% For Night Repair Cream Face Moisturizer for Wrinkle Reduction Non-Greasy Formula for Daily Use 1.0 Oz
Bio Mystery$16.183.9★101 rev
FRANKLY Retinol 0.3% Cream 0.7 fl oz - Korean Intensive Retinol | Night Cream | Ceramides & Natural Ginseng | Anti-aging Wrinkles Care Reduces Congestion and hyperpigmentation | Korean Skin Care
FRANKLY$15.544.3★644 rev
Newest
by launch date
The Ordinary Retinal 0.2% Emulsion High-Strength Retinoid Serum for Advanced Anti-Aging Support 0.5 Fl Oz
The Ordinary$14.312,947 rev
Bio Mystery Retinol 0.05% For Night Repair Cream Face Moisturizer for Wrinkle Reduction Non-Greasy Formula for Daily Use 1.0 Oz
Bio Mystery$16.18101 rev
FRANKLY Retinol 0.3% Cream 0.7 fl oz - Korean Intensive Retinol | Night Cream | Ceramides & Natural Ginseng | Anti-aging Wrinkles Care Reduces Congestion and hyperpigmentation | Korean Skin Care
FRANKLY$15.54644 rev
opigen Pure Retinol 0.1% Cream with Panthenol & Vitamin E Anti-Aging Moisturizer | Helps Improve Skin Texture & Fine Lines 1.01 fl oz Korean Skin Care
opigen$16.5156 rev
The Ordinary Retinol 0.5% in Squalane Intermediate Retinol Serum for the Face That Is Anti-Aging and Skin Smoothing 1 Fl Oz
The Ordinary$8.6811,427 rev
Trending
90-day click momentumopigen Pure Retinol 0.1% Cream with Panthenol & Vitamin E Anti-Aging Moisturizer | Helps Improve Skin Texture & Fine Lines 1.01 fl oz Korean Skin Care
opigen$16.514.4★
Bio Mystery Retinol 0.05% For Night Repair Cream Face Moisturizer for Wrinkle Reduction Non-Greasy Formula for Daily Use 1.0 Oz
Bio Mystery$16.183.9★
FRANKLY Retinol 0.3% Cream 0.7 fl oz - Korean Intensive Retinol | Night Cream | Ceramides & Natural Ginseng | Anti-aging Wrinkles Care Reduces Congestion and hyperpigmentation | Korean Skin Care
FRANKLY$15.544.3★
The Ordinary Retinol 0.5% in Squalane Intermediate Retinol Serum for the Face That Is Anti-Aging and Skin Smoothing 1 Fl Oz
The Ordinary$8.684.6★
The Ordinary Retinol 1% in Squalane High-Strength Retinol Serum for Anti-Aging and Skin Smoothing 1 Fl Oz
The Ordinary$9.894.6★
What buyers say about alpharet
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Good value for the price”
“Works well on my combination skin”
“My skin is smoother”
“Keeps skin moisturized”
“No irritation”
“it absorbs well”
“It is fragrance free”
“Good for wrinkles”
“Exactly what I was looking for”
What buyers complain about
“is quite greasy”
“Allergic reaction”
“Doesnt work”
“Skin was burning for a week”
“It just has a fishy smell”
“Too strong for me”
“Too small”
“its just expensive”
“Need a moisturizer”
“It made my skin oily”
Top return reasons
Common questions
- Is alpharet profitable to sell on Amazon United States?
- The niche generates $88K/yr across 6 tracked products. 90-day search growth is +0.7%. Flapen's verdict: Skip it (35/100).
- How competitive is the alpharet niche?
- 4 brands and 12 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in alpharet?
- Top complaints mined from reviews: Oily/Greasy, Allergies, Functionality-Overall. The return rate is 0.6%.
- When does demand for alpharet peak?
- Demand peaks in Apr; the busiest month runs 2.1× the quietest.
- What does it cost to enter the alpharet niche?
- Listings span $8.68–$16.51; the average listing price is $13.52 (sweet spot $15–$100). The average incumbent carries 5,677 reviews — the moat a new listing must climb.