alpha touch cologne
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Review moat
Great260.25avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.18avg listing price — sweet spot $15–$100
Price range
Great$10.20–$33.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.2%90-day search growth — must beat 0% to launch
Market size
Bad$8K$8K/yr · 11K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, alpha touch cologne is a $8K/yr Amazon United States market (11K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Sep–Oct–Dec. Verdict: Skip it — 40/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
alpha touch cologne market data
- Units sold / yr
- 500–750
- avg 100–250/product
- Revenue / yr
- $9K–$13K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #712
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 75%
- Out of stock
- 13.9%
- Avg brand age
- 57 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- VeniCare80%
- LURE HER15%
- AVON4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.2% search growth over the last 90 days.Peak months: Jan, Sep, Oct, Dec · busiest ÷ quietest = 3.5×
Top alpha touch cologne search terms
- lure her cologne for men4K/yr
- lure her2K/yr
- alpha cologne for men1K/yr
- lure her cologne1K/yr
- lure cologne215/yr
- alpha touch cologne for men382/yr
- alpha touch465/yr
- alphatouch160/yr
- alpha touch cologne257/yr
- lure for her pheromone190/yr
Top alpha touch cologne products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VeniCare Golden Lure Cologne for Men 1.7 Fl Oz Irresistible Lure Her Perfume Long-Lasting Masculine Fragrance for Attraction & Confidence
VeniCare$10.203.5★330 rev
L ure Her Cologne - Mens Fragrance - Best Perfume Gifts
LURE HER$10.243.2★422 rev
VeniCare Golden Lure Bundle Mens Cologne & Womens Perfume 1.7 Fl Oz Each Seductive Lure Her & Lure Him Fragrances for Modern Confident Couples
VeniCare$14.363.4★40 rev
Avon Alpha Eau de Toilette Spray
AVON$33.944.4★249 rev
Newest
by launch dateVeniCare Golden Lure Cologne for Men 1.7 Fl Oz Irresistible Lure Her Perfume Long-Lasting Masculine Fragrance for Attraction & Confidence
VeniCare$10.20330 rev
VeniCare Golden Lure Bundle Mens Cologne & Womens Perfume 1.7 Fl Oz Each Seductive Lure Her & Lure Him Fragrances for Modern Confident Couples
VeniCare$14.3640 rev
L ure Her Cologne - Mens Fragrance - Best Perfume Gifts
LURE HER$10.24422 rev
Avon Alpha Eau de Toilette Spray
AVON$33.94249 rev
Trending
90-day click momentumAvon Alpha Eau de Toilette Spray
AVON$33.944.4★
VeniCare Golden Lure Bundle Mens Cologne & Womens Perfume 1.7 Fl Oz Each Seductive Lure Her & Lure Him Fragrances for Modern Confident Couples
VeniCare$14.363.4★
VeniCare Golden Lure Cologne for Men 1.7 Fl Oz Irresistible Lure Her Perfume Long-Lasting Masculine Fragrance for Attraction & Confidence
VeniCare$10.203.5★
L ure Her Cologne - Mens Fragrance - Best Perfume Gifts
LURE HER$10.243.2★
What buyers say about alpha touch cologne
What buyers praise and complain about, mined from review topics.What buyers love
“Decent smell”
“It worked when I combined it”
What buyers complain about
“This perfume and cologne does NOT smells good”
“for an Avon product would never pay $60”
“thank God it didn't last long”
Common questions
- Is alpha touch cologne profitable to sell on Amazon United States?
- The niche generates $8K/yr across 4 tracked products. 90-day search growth is -21.2%. Flapen's verdict: Skip it (40/100).
- How competitive is the alpha touch cologne niche?
- 3 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in alpha touch cologne?
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.0%.
- When does demand for alpha touch cologne peak?
- Demand peaks in Jan–Sep–Oct–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the alpha touch cologne niche?
- Listings span $10.20–$33.94; the average listing price is $17.18 (sweet spot $15–$100). The average incumbent carries 260 reviews — the moat a new listing must climb.