Alpha Hydroxy Acid
FailThe top 5 brands take 97% of clicks, so Alpha Hydroxy Acid is a Fail.
- Flapen Score
- 43 / 100Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 4843
- Market size
- $249K/yr201K searches / yr
- 90-day growth
- +5.7%search demand this quarter
- Competition
- 86%top-5 click share · 6 brands · 14 sellers
Flapen Score
Alpha Hydroxy Acid against its category
The dotted line is the Beauty & Personal Care average. Past it, Alpha Hydroxy Acid is stronger. Inside it, weaker.
Market
The Alpha Hydroxy Acid market on Amazon at a glance
Shoppers on Amazon United States searched for Alpha Hydroxy Acid 201K times last year and spent an estimated $249K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Nov. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 7.5% of those searches ended in a purchase.
Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $249K a year.
- Searches, last 12 months
- 201K
- Growth, 90 days vs prior 90
- +5.7%
- Conversion, latest week
- 7.5%
- Market size, estimated
- $249Ka year
- Peak month
- January2.7× the quietest month
- Top search term
- alpha hydroxy acid35K searches a year
02 · Price
A sale here is worth $16.45.
Listings sell for $16.45 on average, from $5.96 to $32.13. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $16.45 that is $25K to $33K a year per listing.
- Average price
- $16.45inside the $15 to $100 sweet spot
- Price range
- $5.96–$32.13
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $25K–$33K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #461 within Serums. It carries 20,202 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #461in Serums
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 20,202per listing
- Listings tracked
- 9
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Alpha Hydroxy Acid products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Good Molecules Overnight Exfoliating Treatment - Face Exfoliator with AHA & BHA Lightweight Formula - Pore Minimizer Facial Skin Care with Glycolic & Salicylic Acid
- Price
- $5.96
- Rating
- 4.6/5
- Reviews
- 6,610
- Age
- 7y ago

The Ordinary AHA 30% + BHA 2% Peeling Solution Advanced Exfoliating Peel for Brighter Skin 1 Fl Oz
- Price
- $9.07
- Rating
- 4.6/5
- Reviews
- 30,820
- Age
- 9y ago

Alpha Skin Care Renewal Serum 14% Glycolic AHA Anti-Aging Formula Reduces Lines & Wrinkles Alpha Hydroxy Acid Exfoliates & Evens Skin Tones Rejuvenates & Hydrates 2 Oz
- Price
- $20.97
- Rating
- 4.5/5
- Reviews
- 4,778
- Age
- 10y ago

Good Molecules Pineapple Exfoliating Powder - Exfoliating Face Scrub with Natural Enzymes Gentle Alcohol-Free Facial Cleanser Skin Care for Face
- Price
- $16.22
- Rating
- 4.6/5
- Reviews
- 1,189
- Age
- 5y ago

AHA Alpha Hydroxy Acid Serum Renewal Serum Instand Resurfacing Serum Transforms Dull Congested Skin Exfoliate Serum 30ml
- Price
- $14.89
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 8y ago
Trending
estimated 90-day click momentum
Good Molecules Overnight Exfoliating Treatment Pack 2 1 fl oz / 30 ml Each | Lightweight Face Exfoliator with AHA & BHA Glycolic & Salicylic Acid
- Price
- $11.93
- Rating
- 4.6/5
- Reviews
- 6,610
- Age
- 6mo ago

Paulas Choice--SKIN PERFECTING 2% BHA Liquid Salicylic Acid Exfoliant--Facial Exfoliant for Blackheads Enlarged Pores Wrinkles & Fine Lines 4 oz Bottle
- Price
- $32.13
- Rating
- 4.5/5
- Reviews
- 115,281
- Age
- 13y ago

AHA Alpha Hydroxy Acid Serum Renewal Serum Instand Resurfacing Serum Transforms Dull Congested Skin Exfoliate Serum 30ml
- Price
- $14.89
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 8y ago

Alpha Skin Care Renewal Serum 14% Glycolic AHA Anti-Aging Formula Reduces Lines & Wrinkles Alpha Hydroxy Acid Exfoliates & Evens Skin Tones Rejuvenates & Hydrates 2 Oz
- Price
- $20.97
- Rating
- 4.5/5
- Reviews
- 4,778
- Age
- 10y ago

Good Molecules Overnight Exfoliating Treatment - Face Exfoliator with AHA & BHA Lightweight Formula - Pore Minimizer Facial Skin Care with Glycolic & Salicylic Acid
- Price
- $5.96
- Rating
- 4.6/5
- Reviews
- 6,610
- Age
- 7y ago
Newest
by launch date
Good Molecules Overnight Exfoliating Treatment Pack 2 1 fl oz / 30 ml Each | Lightweight Face Exfoliator with AHA & BHA Glycolic & Salicylic Acid
- Price
- $11.93
- Rating
- 4.6/5
- Reviews
- 6,610
- Age
- 6mo ago

Good Molecules Pineapple Exfoliating Powder - Exfoliating Face Scrub with Natural Enzymes Gentle Alcohol-Free Facial Cleanser Skin Care for Face
- Price
- $16.22
- Rating
- 4.6/5
- Reviews
- 1,189
- Age
- 5y ago

Good Molecules Overnight Exfoliating Treatment - Face Exfoliator with AHA & BHA Lightweight Formula - Pore Minimizer Facial Skin Care with Glycolic & Salicylic Acid
- Price
- $5.96
- Rating
- 4.6/5
- Reviews
- 6,610
- Age
- 7y ago

SOME BY MI AHA BHA PHA 30 Days Miracle Serum - 1.69oz 50ml - Daily Centella Ampoule Serum with Niacinamide for Soothing Calming and Clear Skin - Pore Sebum and Blackhead Care - Korean Skin Care
- Price
- $17.34
- Rating
- 4.6/5
- Reviews
- 2,224
- Age
- 7y ago

AHA Alpha Hydroxy Acid Serum Renewal Serum Instand Resurfacing Serum Transforms Dull Congested Skin Exfoliate Serum 30ml
- Price
- $14.89
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
14
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
86%
Top 20: 100%
Open market
0%
- Good Molecules62%
- The Ordinary14%
- Alpha14%
- Beauty-Mall4%
- Paula's Choice3%
- SOME BY MI3%
Demand
Alpha Hydroxy Acid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov · busiest ÷ quietest = 2.7×
Search terms
Top Alpha Hydroxy Acid search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- alpha hydroxy acid35K/yr
- exfoliating serum30K/yr
- aha serum21K/yr
- good molecules exfoliant18K/yr
- good molecules overnight exfoliating treatment19K/yr
- aha serum for face12K/yr
- aha bha serum11K/yr
- good molecules overnight exfoliating6K/yr
- overnight exfoliating treatment7K/yr
- aha and bha serum4K/yr
Reviews and returns
What reviews say buyers love and hate about Alpha Hydroxy Acid
We read the reviews and the return reasons for every product selling here.
“irritated my skin heavily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Alpha Hydroxy Acid questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









