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Alpha Hydroxy Acid

Fail

The top 5 brands take 97% of clicks, so Alpha Hydroxy Acid is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$249K/yr201K searches / yr
90-day growth
+5.7%search demand this quarter
Competition
86%top-5 click share · 6 brands · 14 sellers

Flapen Score

Alpha Hydroxy Acid against its category

The dotted line is the Beauty & Personal Care average. Past it, Alpha Hydroxy Acid is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alpha Hydroxy Acid market on Amazon at a glance

Shoppers on Amazon United States searched for Alpha Hydroxy Acid 201K times last year and spent an estimated $249K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $249K a year.

Searches, last 12 months
201K
Growth, 90 days vs prior 90
+5.7%
Conversion, latest week
7.5%
Market size, estimated
$249Ka year
Peak month
January2.7× the quietest month
Top search term
alpha hydroxy acid35K searches a year

02 · Price

A sale here is worth $16.45.

Listings sell for $16.45 on average, from $5.96 to $32.13. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $16.45 that is $25K to $33K a year per listing.

Average price
$16.45inside the $15 to $100 sweet spot
Price range
$5.96–$32.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
$25K–$33K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #461 within Serums. It carries 20,202 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#461in Serums
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
20,202per listing
Listings tracked
9

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Alpha Hydroxy Acid products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.

$0$37K$75K$112K$149K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

14

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

86%

Top 20: 100%

Open market

0%

  • Good Molecules62%
  • The Ordinary14%
  • Alpha14%
  • Beauty-Mall4%
  • Paula's Choice3%
  • SOME BY MI3%

Demand

Alpha Hydroxy Acid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.7×

Search terms

Top Alpha Hydroxy Acid search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • alpha hydroxy acid35K/yr
  • exfoliating serum30K/yr
  • aha serum21K/yr
  • good molecules exfoliant18K/yr
  • good molecules overnight exfoliating treatment19K/yr
  • aha serum for face12K/yr
  • aha bha serum11K/yr
  • good molecules overnight exfoliating6K/yr
  • overnight exfoliating treatment7K/yr
  • aha and bha serum4K/yr

Reviews and returns

What reviews say buyers love and hate about Alpha Hydroxy Acid

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Suitability Combination Skin”
11%of negative reviews mention “Allergies”
0.7%of orders come back
“irritated my skin heavily”
A buyer, on “Allergies”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Alpha Hydroxy Acid questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data