Is aloe with lidocaine profitable to sell on Amazon United States?

The niche generates $79K/yr across 9 tracked products. 90-day search growth is +196.4%. Flapen's verdict: Skip it (48/100).

How competitive is the aloe with lidocaine niche?

9 brands and 30 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in aloe with lidocaine?

Top complaints mined from reviews: Allergies, Functionality-Overall, Size-Overall. The return rate is 0.4%.

When does demand for aloe with lidocaine peak?

Demand peaks in May–Jun–Jul; the busiest month runs 9.6× the quietest.

What does it cost to enter the aloe with lidocaine niche?

Listings span $4.04–$15.13; the average listing price is $8.93 (sweet spot $15–$100). The average incumbent carries 3,298 reviews — the moat a new listing must climb.

aloe with lidocaine

Skip it

Prices mostly outside the sweet spot ($4.04–$15.13) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Growth

Incredible+196.4%

90-day search growth — must beat 0% to launch

Conversion

Incredible14.2%

search→purchase rate — share of searches ending in a sale

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,297.89

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$8.93

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$79K

$79K/yr · 63K searches

Competition

Bad83%

top-5 click share — a locked-up shelf

Price range

Bad$4.04–$15.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Trending

According to Flapen's Amazon United States niche tracking, aloe with lidocaine is a $79K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 48/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

aloe with lidocaine market data

Units sold / yr: 8K–10K; avg 750–1,000/product
Revenue / yr: $71K–$89K; units × avg price
Conversion rate: 14.2%
Avg BSR: #46
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 71 months
Avg seller age: 141 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

10%

Amazon Essentials35%
Australian Gold23%
Sensiv9%
Ocean Potion9%
Solarcaine6%
Amazon Basics6%
Open — no brand owns it (3 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +196.4% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 9.6×

Open Trend

Top aloe with lidocaine search terms

aloe with lidocaine gel18K/yr +158.9%14.7% conv.
aloe with lidocaine10K/yr +282.8%13.4% conv.
aloe vera gel with lidocaine10K/yr +129.7%12.2% conv.
aloe vera with lidocaine9K/yr +187.7%11.5% conv.
sunburn relief with lidocaine6K/yr +419.3%9.3% conv.
lidocaine aloe vera gel4K/yr +226.5%12.7% conv.
aloe with lidocaine for sunburn3K/yr +251.8%12.2% conv.
aloe vera with lidocaine gel4K/yr +139.2%14.3% conv.

All search terms

Top aloe with lidocaine products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Essentials After Sun Gel with Aloe Lidocaine and Menthol 16 Fluid Ounce (1 Pack) (Previously Amazon Basics)

Amazon Essentials$4.414.6★4,672 rev

Vera with Ounce Relieves Sunburn Pain and Hot Itchy Skin Aloe Freeze Spray Gel Aloe Freeze Spray Gel w/ Lidocaine 8 Fluid Ounce

Australian Gold$6.944.7★9,791 rev

Sensiv Aloe Vera Gel for Sunburn Relief with Lidocaine Maximum Strength 4% Solar Recovery for Cooling & Soothing

Sensiv$15.134.1★250 rev

Ocean Potion Sun Care Cooling After Sun Gel Sun Burn Relief Gel Moisturizer with Lidocaine Cream Menthol Aloe Vera and Tea Tree Oil Sunburn Relief 8.5oz

Ocean Potion$8.104.8★290 rev

Solarcaine Aloe Sunburn Relief Spray with 4% Lidocaine - After Sun Care Relief for Burns Scrapes & Itch - Aloe Spray to Soothe Cool & Replenish Skin - 4oz

Solarcaine$9.634.8★895 rev

Newest

by launch date

Solarcaine Aloe Sunburn Relief Spray with 4% Lidocaine - After Sun Care Relief for Burns Scrapes & Itch - Aloe Spray to Soothe Cool & Replenish Skin - 4oz

Solarcaine$9.63895 rev

2y ago

Ocean Potion Sun Care Cooling After Sun Gel Sun Burn Relief Gel Moisturizer with Lidocaine Cream Menthol Aloe Vera and Tea Tree Oil Sunburn Relief 8.5oz

Ocean Potion$8.10290 rev

3y ago

Amazon Basics Sunburn Relief Gel with Aloe Vera Soothing Cooling Itch Relief 8 oz Pack of 1 (Previously Solimo)

Amazon Basics$4.042,826 rev

3y ago

Sensiv Aloe Vera Gel for Sunburn Relief with Lidocaine Maximum Strength 4% Solar Recovery for Cooling & Soothing

Sensiv$15.13250 rev

4y ago

Sunburnt Plus After-Sun Gel with Lidocaine 4 Ounce

Sunburnt$10.07700 rev

5y ago

What buyers say about aloe with lidocaine

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Excellent product”

Value For Money13%

“worth it”

Efficiency10%

“Works instantly”

Pain Relief-Overall9%

“also for it's pain relief”

Advertised Vs Actual Product7%

“It really works very well and is and does everything it says it does”

Allergies6%

“it prevents irritation”

Size-Overall4%

“Just the right size”

Smell4%

“Light scent”

Ease Of Application4%

“I tend to always bump my arm or hand when removing stuff from oven so I was looking for a quick and easy application”

Suitability Combination Skin3%

“Helped take the heat out of my sunburn”

What buyers complain about

Allergies18%

“Actually caused itching”

Functionality-Overall9%

“Does not work”

Size-Overall8%

“Bottle is smaller than expected”

Skin Health6%

“They burn my skin”

Smell5%

“the smell fades after a few minutes”

Side Effects4%

“About 30 seconds after applying to my moderately burned back, I experienced severe itching and muscle spasms”

Leak-Proof4%

“leaked everywhere”

Adhesion/Stickiness4%

“it leaves a sticky feel behind”

Value For Money3%

“This product is far too overpriced for what it is”

Sensitivity-Overall3%

“Horrible sunburn”

Top return reasons

Size-Overall32%

Leak-Proof20%

Advertised Vs Actual Product8%

Functionality-Overall7%

Ingredients-Overall6%

Value For Money6%