aloe vera soap
Worth a lookShows low returns (0.2%), but soft demand (-15.7% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Price range
Good$1.17–$36.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.43avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$154K$154K/yr · 120K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad7,620.88avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, aloe vera soap is a $154K/yr Amazon United States market (120K searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
aloe vera soap market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $124K–$155K
- units × avg price
- Conversion rate
- 10.3%
- Avg BSR
- #1,004
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 53%
- Out of stock
- 3.5%
- Avg brand age
- 78 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
267
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
50%
Top 20: 88%
Open market
11%
- Softsoap39%
- Duru29%
- Amazon Essentials7%
- Clearly Natural5%
- Grisi5%
- Vaadi Herbals4%
- Open — no brand owns it (9 brands, 11%)
Demand
Weekly Amazon search volume, last 45 weeks — -15.7% search growth over the last 90 days.Top aloe vera soap search terms
- aloe vera soap23K/yr
- duru soap15K/yr
- aloe soap11K/yr
- aloe vera hand soap6K/yr
- aloe hand soap7K/yr
- aloe vera soap bar5K/yr
- aloe vera bar soap5K/yr
- soft soap aloe vera6K/yr
- duru5K/yr
- softsoap aloe vera6K/yr
Top aloe vera soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Softsoap Moisturizing Liquid Hand Soap Soothing Clean Aloe Vera - 7.5 Fl Oz (Pack of 6)
Softsoap$6.394.8★27,632 rev
Softsoap Soothing Clean Liquid Hand Soap with New Easy Pour Spout Kitchen and Bathroom Hand Soap Aloe Vera Fresh Scent 50 fl oz Refill
Softsoap$5.784.7★67 rev
Duru Aloe Vera Glycerin Bar Soap - Vegan Transparent Cleansing Bar Moisturizing Sensitive Skin Wash for Women and Men Plant Based - 3 Pack
Duru$10.484.6★911 rev
Amazon Essentials Liquid Hand Soap Refill Aloe Vera Moisturizing Formula 50 Fl Oz Pack of 1
Amazon Essentials$5.794.5★64 rev
Duru Aloe Vera Glycerin Bar Soap - Vegan Transparent Cleansing Bar Moisturizing Sensitive Skin Wash for Women and Men Plant Based - 9 Pack
Duru$27.294.6★112 rev
Newest
by launch dateAmazon Essentials Liquid Hand Soap Refill Aloe Vera Moisturizing Formula 50 Fl Oz Pack of 1
Amazon Essentials$5.7964 rev
Softsoap Soothing Clean Liquid Hand Soap with New Easy Pour Spout Kitchen and Bathroom Hand Soap Aloe Vera Fresh Scent 50 fl oz Refill
Softsoap$5.7867 rev
Sensual Aloe Vera Soap 110g - Natural Deep-Cleansing Bar for Face & Body- Plant-Based Soap Bar for Men & Women - Gentle on All Skin Types
Sensual Aroma$8.9430 rev
Duru Aloe Vera Glycerin Bar Soap - Vegan Transparent Cleansing Bar Moisturizing Sensitive Skin Wash for Women and Men Plant Based - 9 Pack
Duru$27.29112 rev
Australian Botanical Soap 6.6 OZ Aloe Vera and Green Tea Extract Triple Milled Bars made with a Natural Soap Base and Enriched with Organic Shea Butter Pack of 8
Australian Botanical Soap$36.212,093 rev
Trending
90-day click momentumSoftsoap Soothing Clean Liquid Hand Soap with New Easy Pour Spout Kitchen and Bathroom Hand Soap Aloe Vera Fresh Scent 50 fl oz Refill
Softsoap$5.784.7★
Amazon Essentials Liquid Hand Soap Refill Aloe Vera Moisturizing Formula 50 Fl Oz Pack of 1
Amazon Essentials$5.794.5★
Sensual Aloe Vera Soap 110g - Natural Deep-Cleansing Bar for Face & Body- Plant-Based Soap Bar for Men & Women - Gentle on All Skin Types
Sensual Aroma$8.943.6★
Clearly Natural Essentials Glycerine Bar Soap Aloe Vera 12 oz 3 Count
Clearly Natural$8.144.1★
Grisi Aloe Vera Soap Cleansing Soap with Aloe Vera Soothing and Refreshing your Skin 6-Pack of 3.5 Oz each 6 Bar Soaps
Grisi$8.103.2★
What buyers say about aloe vera soap
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh scent”
“Great value”
“Good quality soap and pump”
“Leaves skin soft”
“Squeaky clean”
“moisturized after each use”
“lather is comfortable”
“Cleans well”
“AS DESCRIBED”
“This one is lasting good so far”
What buyers complain about
“Unpleasant smell”
“definitely not worth it”
“A bit drying”
“Causes irritation”
“Small”
“leaking all over is beyond me”
“4/5 stars because it is listed incorrectly”
“Must say that I am not looking forward to pouring from them into a soap dispenser”
“doesn't lather well”
“Broken pumps”
Top return reasons
Common questions
- Is aloe vera soap profitable to sell on Amazon United States?
- The niche generates $154K/yr across 34 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.7%. Flapen's verdict: Worth a look (50/100).
- How competitive is the aloe vera soap niche?
- 15 brands and 267 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in aloe vera soap?
- Top complaints mined from reviews: Smell, Value For Money, Moist/Dry. The return rate is 0.2%.
- What does it cost to enter the aloe vera soap niche?
- Listings span $1.17–$36.21; the average listing price is $12.43 (sweet spot $15–$100). The average incumbent carries 7,621 reviews — the moat a new listing must climb.