Aloe Vera Soap
MaybeAn estimated 0.2% of orders come back. But demand is soft, at -15.7% this quarter, so Aloe Vera Soap is a Maybe.
- Flapen Score
- 50 / 100Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 4850
- Market size
- $154K/yr120K searches / yr
- 90-day growth
- -15.7%search demand this quarter
- Competition
- 50%top-5 click share · 15 brands · 267 sellers
Flapen Score
Aloe Vera Soap against its category
The dotted line is the Beauty & Personal Care average. Past it, Aloe Vera Soap is stronger. Inside it, weaker.
Market
The Aloe Vera Soap market on Amazon at a glance
Shoppers on Amazon United States searched for Aloe Vera Soap 120K times last year and spent an estimated $154K. The top 5 brands take 86% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 10.3% of those searches ended in a purchase.
Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $154K a year.
- Searches, last 12 months
- 120K
- Growth, 90 days vs prior 90
- -15.7%
- Conversion, latest week
- 10.3%
- Market size, estimated
- $154Ka year
- Top search term
- aloe vera soap23K searches a year
02 · Price
A sale here is worth $12.43.
Listings sell for $12.43 on average, from $1.17 to $36.21. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $12.43 that is $3K to $6K a year per listing.
- Average price
- $12.43under the $15 to $100 sweet spot
- Price range
- $1.17–$36.21
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
53% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #1,004 within Cleansers. It carries 7,621 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 88%
- Out of stock, average day
- 3.5%
- Average rank
- #1,004in Cleansers
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 7,621per listing
- Listings tracked
- 34
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Aloe Vera Soap products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Softsoap Moisturizing Liquid Hand Soap Soothing Clean Aloe Vera - 7.5 Fl Oz (Pack of 6)
- Price
- $6.39
- Rating
- 4.8/5
- Reviews
- 27,632
- Age
- 8y ago

Softsoap Soothing Clean Liquid Hand Soap with New Easy Pour Spout Kitchen and Bathroom Hand Soap Aloe Vera Fresh Scent 50 fl oz Refill
- Price
- $5.78
- Rating
- 4.7/5
- Reviews
- 67
- Age
- 7mo ago

Duru Aloe Vera Glycerin Bar Soap - Vegan Transparent Cleansing Bar Moisturizing Sensitive Skin Wash for Women and Men Plant Based - 3 Pack
- Price
- $10.48
- Rating
- 4.6/5
- Reviews
- 911
- Age
- 3y ago

Amazon Essentials Liquid Hand Soap Refill Aloe Vera Moisturizing Formula 50 Fl Oz Pack of 1
- Price
- $5.79
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 5mo ago

Duru Aloe Vera Glycerin Bar Soap - Vegan Transparent Cleansing Bar Moisturizing Sensitive Skin Wash for Women and Men Plant Based - 9 Pack
- Price
- $27.29
- Rating
- 4.6/5
- Reviews
- 112
- Age
- 1y ago
Trending
estimated 90-day click momentum
Softsoap Soothing Clean Liquid Hand Soap with New Easy Pour Spout Kitchen and Bathroom Hand Soap Aloe Vera Fresh Scent 50 fl oz Refill
- Price
- $5.78
- Rating
- 4.7/5
- Reviews
- 67
- Age
- 7mo ago

Amazon Essentials Liquid Hand Soap Refill Aloe Vera Moisturizing Formula 50 Fl Oz Pack of 1
- Price
- $5.79
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 5mo ago

Sensual Aloe Vera Soap 110g - Natural Deep-Cleansing Bar for Face & Body- Plant-Based Soap Bar for Men & Women - Gentle on All Skin Types
- Price
- $8.94
- Rating
- 3.6/5
- Reviews
- 30
- Age
- 1y ago

Clearly Natural Essentials Glycerine Bar Soap Aloe Vera 12 oz 3 Count
- Price
- $8.14
- Rating
- 4.1/5
- Reviews
- 785
- Age
- 10y ago

Grisi Aloe Vera Soap Cleansing Soap with Aloe Vera Soothing and Refreshing your Skin 6-Pack of 3.5 Oz each 6 Bar Soaps
- Price
- $8.10
- Rating
- 3.2/5
- Reviews
- 49
- Age
- 17y ago
Newest
by launch date
Amazon Essentials Liquid Hand Soap Refill Aloe Vera Moisturizing Formula 50 Fl Oz Pack of 1
- Price
- $5.79
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 5mo ago

Softsoap Soothing Clean Liquid Hand Soap with New Easy Pour Spout Kitchen and Bathroom Hand Soap Aloe Vera Fresh Scent 50 fl oz Refill
- Price
- $5.78
- Rating
- 4.7/5
- Reviews
- 67
- Age
- 7mo ago

Sensual Aloe Vera Soap 110g - Natural Deep-Cleansing Bar for Face & Body- Plant-Based Soap Bar for Men & Women - Gentle on All Skin Types
- Price
- $8.94
- Rating
- 3.6/5
- Reviews
- 30
- Age
- 1y ago

Duru Aloe Vera Glycerin Bar Soap - Vegan Transparent Cleansing Bar Moisturizing Sensitive Skin Wash for Women and Men Plant Based - 9 Pack
- Price
- $27.29
- Rating
- 4.6/5
- Reviews
- 112
- Age
- 1y ago

Australian Botanical Soap 6.6 OZ Aloe Vera and Green Tea Extract Triple Milled Bars made with a Natural Soap Base and Enriched with Organic Shea Butter Pack of 8
- Price
- $36.21
- Rating
- 4.6/5
- Reviews
- 2,093
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
267
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 88%
Open market
11%
- Softsoap39%
- Duru29%
- Amazon Essentials7%
- Clearly Natural5%
- Grisi5%
- Vaadi Herbals4%
- Open — no brand owns it (9 brands, 11%)
Demand
Aloe Vera Soap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4× · 11 of 12 months tracked
Search terms
Top Aloe Vera Soap search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- aloe vera soap23K/yr
- duru soap15K/yr
- aloe soap11K/yr
- aloe vera hand soap6K/yr
- aloe hand soap7K/yr
- aloe vera soap bar5K/yr
- aloe vera bar soap5K/yr
- soft soap aloe vera6K/yr
- duru5K/yr
- softsoap aloe vera6K/yr
Reviews and returns
What reviews say buyers love and hate about Aloe Vera Soap
We read the reviews and the return reasons for every product selling here.
“Unpleasant smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Aloe Vera Soap questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









