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Aloe Vera Shampoo

Fail

Shoppers spend an estimated $68K a year here, so Aloe Vera Shampoo is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$68K/yr108K searches / yr
90-day growth
-3.7%search demand this quarter
Competition
60%top-5 click share · 21 brands · 276 sellers

Flapen Score

Aloe Vera Shampoo against its category

The dotted line is the Beauty & Personal Care average. Past it, Aloe Vera Shampoo is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aloe Vera Shampoo market on Amazon at a glance

Shoppers on Amazon United States searched for Aloe Vera Shampoo 108K times last year and spent an estimated $68K. The top 5 brands take 63% of clicks. Demand peaks in May–Jun. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-3.7%
Conversion, latest week
3.5%
Market size, estimated
$68Ka year
Peak month
June1.8× the quietest month
Top search term
aloe vera shampoo39K searches a year

02 · Price

A sale here is worth $18.14.

Listings sell for $18.14 on average, from $3.93 to $39.55. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $18.14 that is $2K to $5K a year per listing.

Average price
$18.14inside the $15 to $100 sweet spot
Price range
$3.93–$39.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,071 within Shampoo & Conditioner Sets. It carries 4,162 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#1,071in Shampoo & Conditioner Sets
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
4,162per listing
Listings tracked
25

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
73 months

Products

Top Aloe Vera Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

276

Top-5 brand share

63%

Top 20: 99%

Top-5 click share

60%

Top 20: 95%

Open market

32%

  • Brand 118%
  • Brand 215%
  • Brand 311%
  • Brand 411%
  • Brand 57%
  • Brand 65%

Demand

Aloe Vera Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 1.8×

Search terms

Top Aloe Vera Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aloe vera shampoo39K/yr
  • aloe shampoo18K/yr
  • aloe vera shampoo and conditioner20K/yr
  • aloe shampoo and conditioner10K/yr
  • shampoo de sabila7K/yr
  • shampoo aloe vera4K/yr
  • shampoo de sabila para cabello4K/yr
  • aloe vera shampoo for hair growth4K/yr
  • shampoo with aloe2K/yr

Reviews and returns

What reviews say buyers love and hate about Aloe Vera Shampoo

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Smell”
14%of negative reviews mention “Allergies”
0.5%of orders come back
“Skin reaction”
A buyer, on “Allergies”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Aloe Vera Shampoo questions

Answered from the same tracked data.