Is aloe vera shampoo profitable to sell on Amazon United States?

The niche generates $68K/yr across 25 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Skip it (48/100).

How competitive is the aloe vera shampoo niche?

21 brands and 276 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in aloe vera shampoo?

Top complaints mined from reviews: Allergies, Smell, Moist/Dry. The return rate is 0.5%.

When does demand for aloe vera shampoo peak?

Demand peaks in May–Jun; the busiest month runs 1.8× the quietest.

What does it cost to enter the aloe vera shampoo niche?

Listings span $3.93–$39.55; the average listing price is $18.14 (sweet spot $15–$100). The average incumbent carries 4,162 reviews — the moat a new listing must climb.

aloe vera shampoo

Skip it

A small market ($68K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great$18.14

avg listing price — sweet spot $15–$100

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Price range

Good$3.93–$39.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,161.56

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-3.7%

90-day search growth — must beat 0% to launch

Market size

Bad$68K

$68K/yr · 108K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, aloe vera shampoo is a $68K/yr Amazon United States market (108K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in May–Jun. Verdict: Skip it — 48/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

aloe vera shampoo market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $54K–$73K; units × avg price
Conversion rate: 3.5%
Avg BSR: #1,071
Page quality: 0%
Prime: 88%
Sponsored: 68%
Out of stock: 0.0%
Avg brand age: 73 months
Avg seller age: 134 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

276

Top-5 brand share

63%

Top 20: 99%

Top-5 click share

60%

Top 20: 95%

Open market

32%

Grisi18%
XALEZ15%
INFINA ESSENTIALS11%
Aloderma11%
ORS7%
Mill Creek5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.7% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 1.8×

Open Trend

Top aloe vera shampoo search terms

aloe vera shampoo39K/yr -10.9%2.9% conv.
aloe shampoo18K/yr +5.7%2.4% conv.
aloe vera shampoo and conditioner20K/yr -5.6%1.7% conv.
aloe shampoo and conditioner10K/yr +8.5%2.1% conv.
shampoo de sabila7K/yr +2.0%1.5% conv.
shampoo aloe vera4K/yr +8.2%3.0% conv.
shampoo de sabila para cabello4K/yr -16.7%3.3% conv.
aloe vera shampoo for hair growth4K/yr +4.7%1.2% conv.
shampoo with aloe2K/yr -13.9%1.4% conv.

All search terms

Top aloe vera shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Grisi Aloe Vera Shampoo Moisturizing Shampoo with Aloe Vera Extract Paraben-Free Hair Product for Soft and Shiny Hair 2-Pack of 13.5 FL Oz each 2 Bottles

Grisi$7.654.4★400 rev

(1 PACK) Super Nature Potent Aloe Moisturizing (1) Shampoos and (1) Conditioners 30 fl oz + XALEZ TM Microtex Towel Bronze

XALEZ$36.204.4★89 rev

INFINA ESSENTIALS Aloe Vera Shampoo and Conditioner Set | 16 fl oz Each | with Batana Oil | Hydrating Soothing & Moisture Balance Formula | Nourishing Care for Dry Itchy or Sensitive Scalp

INFINA ESSENTIALS$24.404.5★1,927 rev

Aloderma Aloe Nourishing Shampoo 16oz - Made with Fresh Organic Aloe Vera (No Water Added) for Dry Damaged Hair - Gently Cleanse and Moisturize for Soft Healthy Shiny Hair - Alcohol Paraben-Free

Aloderma$20.154.4★273 rev

ORS Olive Oil Moisture Restore Creamy Aloe Shampoo Infused with Aleo Vera 12.5 Ounce (Pack of 2)

ORS$16.084.7★1,652 rev

Newest

by launch date

Aussie Miracle Moist Shampoo: Hydrating & Gentle Cleansing Treatment with Avocado & Jojoba Oil 26.2 Fl Oz

Aussie$7.953,546 rev

8mo ago

INFINA ESSENTIALS Aloe Vera Shampoo and Conditioner Set | 16 fl oz Each | with Batana Oil | Hydrating Soothing & Moisture Balance Formula | Nourishing Care for Dry Itchy or Sensitive Scalp

INFINA ESSENTIALS$24.401,927 rev

8mo ago

Super Nature Shampoo and Conditioner Set Sulfate Free Paraben Free Hair Care Duo Hydrating & Nourishing Formula with Aloe for Dry Damaged Curly or Color Treated Hair 2 Pack (16 fl oz Bottles)

Supernature$38.1439 rev

10mo ago

Okaga Batana Oil Shampoo & Conditioner Bundle Citrus Shower Set 10.15 oz

Okaga$27.11458 rev

1y ago

Mielle Organics Kalahari Melon & Aloe Deep Sulfate Free Shampoo - Hydrating & Clarifying Shampoo for Dry Curly and Textured Hair - Removes Buildup & Delivers 5 Days of Moisture 12 Ounce

Mielle Organics$13.871,228 rev

1y ago

What buyers say about aloe vera shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Smell17%

“The scent is fresh”

Quality-Overall14%

“this is top-notch quality at a better value”

Soft Feel8%

“Goes on smooth”

Moist/Dry7%

“Dries quickly”

Cleansing5%

“It cleans the hair”

Value For Money5%

“Great Value”

Hair Growth4%

“Helps with hair growth”

Suitability Combination Skin4%

“keeps my skin clear”

Absorbency2%

“absorbs beautifully”

Advertised Vs Actual Product2%

“As advertised”

What buyers complain about

Allergies14%

“Skin reaction”

Smell11%

“unpleasant smell”

Moist/Dry7%

“Not moisturizing”

Hair Related5%

“DRIES OUT HAIR”

Ingredients-Overall3%

“Bad ingredients”

Value For Money3%

“Overpriced”

Functionality-Overall3%

“I didn't see any results from this item”

Oily/Greasy3%

“Makes hair extremely oily”

Size-Overall3%

“The bottle seems small”

Leak-Proof2%

“I'm not sure what the bottle leakage issue is”

Top return reasons

Smell14%

Leak-Proof14%

Advertised Vs Actual Product8%

Moist/Dry8%

Suitability Short Hair7%

Functionality-Overall5%

Size-Overall5%

Damage/Burn Hair5%

Motor Power5%