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Aloe Vera Powder

Fail

Shoppers spend an estimated $73K a year here, so Aloe Vera Powder is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$73K/yr74K searches / yr
90-day growth
-10.6%search demand this quarter
Competition
60%top-5 click share · 12 brands · 13 sellers

Flapen Score

Aloe Vera Powder against its category

The dotted line is the Beauty & Personal Care average. Past it, Aloe Vera Powder is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aloe Vera Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Aloe Vera Powder 74K times last year and spent an estimated $73K. The top 5 brands take 78% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-10.6%
Conversion, latest week
8.8%
Market size, estimated
$73Ka year
Peak month
January1.3× the quietest month
Top search term
aloe vera powder44K searches a year

02 · Price

A sale here is worth $11.32.

Listings sell for $11.32 on average, from $4.37 to $23.49. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $11.32 that is $1K to $3K a year per listing.

Average price
$11.32under the $15 to $100 sweet spot
Price range
$4.37–$23.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #559 within Face. It carries 476 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
95%
Out of stock, average day
14.1%
Average rank
#559in Face
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
476per listing
Listings tracked
20

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Aloe Vera Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

13

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

15%

  • Brand 132%
  • Brand 214%
  • Brand 313%
  • Brand 410%
  • Brand 58%
  • Brand 67%
  • Open — no brand owns it (6 brands, 15%)

Demand

Aloe Vera Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Aloe Vera Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aloe vera powder44K/yr
  • aloe powder10K/yr
  • aloe vera powder organic12K/yr
  • aloe vera powder for hair4K/yr
  • organic aloe vera powder4K/yr

Reviews and returns

What reviews say buyers love and hate about Aloe Vera Powder

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
46%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Extremely bitter taste”
A buyer, on “Taste-Overall”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Aloe Vera Powder questions

Answered from the same tracked data.