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Aloe Vera Oil

Fail

Demand is soft, at -17.3% this quarter, so Aloe Vera Oil is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$126K/yr128K searches / yr
90-day growth
-17.3%search demand this quarter
Competition
70%top-5 click share · 10 brands · 17 sellers

Flapen Score

Aloe Vera Oil against its category

The dotted line is the Beauty & Personal Care average. Past it, Aloe Vera Oil is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aloe Vera Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Aloe Vera Oil 128K times last year and spent an estimated $126K. The top 5 brands take 86% of clicks. Demand peaks in Sep. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $126K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
-17.3%
Conversion, latest week
6.2%
Market size, estimated
$126Ka year
Peak month
September1.4× the quietest month
Top search term
aloe vera oil52K searches a year

02 · Price

A sale here is worth $15.98.

Listings sell for $15.98 on average, from $6.77 to $36.93. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $15.98 that is $4K to $8K a year per listing.

Average price
$15.98inside the $15 to $100 sweet spot
Price range
$6.77–$36.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #979 within Oils. It carries 6,068 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
94%
Out of stock, average day
5.9%
Average rank
#979in Oils
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
6,068per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Aloe Vera Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

17

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

11%

  • Brand 128%
  • Brand 220%
  • Brand 318%
  • Brand 415%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (4 brands, 11%)

Demand

Aloe Vera Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.4×

Search terms

Top Aloe Vera Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aloe vera oil52K/yr
  • aloe vera oil for skin34K/yr
  • aloe vera oil for hair16K/yr
  • aloe oil12K/yr
  • aloe vera hair oil5K/yr
  • aloe vera oil organic3K/yr
  • aloe oil for hair3K/yr
  • aloe oil for skin3K/yr

Reviews and returns

What reviews say buyers love and hate about Aloe Vera Oil

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Allergies”
0.5%of orders come back
“Skin rash”
A buyer, on “Allergies”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Aloe Vera Oil questions

Answered from the same tracked data.