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Aloe Vera Lotion

Maybe

An estimated 0.6% of orders come back. But the top 5 products take 73% of clicks, so Aloe Vera Lotion is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$528K/yr318K searches / yr
90-day growth
+77.2%search demand this quarter
Competition
73%top-5 click share · 9 brands · 74 sellers

Flapen Score

Aloe Vera Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Aloe Vera Lotion is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aloe Vera Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Aloe Vera Lotion 318K times last year and spent an estimated $528K. The top 5 brands take 85% of clicks. Demand peaks in Mar–Apr–Jun. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 14.3% of those searches ended in a purchase.

Shoppers searched for this 318K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved +77.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $528K a year.

Searches, last 12 months
318K
Growth, 90 days vs prior 90
+77.2%
Conversion, latest week
14.3%
Market size, estimated
$528Ka year
Peak month
April7.5× the quietest month
Top search term
aloe lotion83K searches a year

02 · Price

A sale here is worth $11.62.

Listings sell for $11.62 on average, from $4.53 to $18.14. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At $11.62 that is $29K to $35K a year per listing.

Average price
$11.62under the $15 to $100 sweet spot
Price range
$4.53–$18.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
$29K–$35K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #132 within Lotions. It carries 6,040 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#132in Lotions
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
6,040per listing
Listings tracked
12

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
86 months

Products

Top Aloe Vera Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

74

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

11%

  • Brand 148%
  • Brand 218%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (3 brands, 11%)

Demand

Aloe Vera Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Mar, Apr, Jun · busiest ÷ quietest = 7.5×

Search terms

Top Aloe Vera Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aloe lotion83K/yr
  • aloe vera lotion74K/yr
  • banana boat after sun lotion43K/yr
  • aloe vera lotion for sunburn relief30K/yr
  • aloe lotion after sun10K/yr
  • aloe lotion for sunburn5K/yr
  • aloe vera after sun lotion7K/yr
  • aloe vera body lotion12K/yr
  • aloe after sun lotion6K/yr
  • banana boat lotion6K/yr

Reviews and returns

What reviews say buyers love and hate about Aloe Vera Lotion

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Smell”
24%of negative reviews mention “Smell”
0.6%of orders come back
“Chemical smell”
A buyer, on “Smell”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Aloe Vera Lotion questions

Answered from the same tracked data.