Aloe Vera Lotion
MaybeAn estimated 0.6% of orders come back. But the top 5 products take 73% of clicks, so Aloe Vera Lotion is a Maybe.
- Flapen Score
- 54 / 100Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 4854
- Market size
- $528K/yr318K searches / yr
- 90-day growth
- +77.2%search demand this quarter
- Competition
- 73%top-5 click share · 9 brands · 74 sellers
Flapen Score
Aloe Vera Lotion against its category
The dotted line is the Beauty & Personal Care average. Past it, Aloe Vera Lotion is stronger. Inside it, weaker.
Market
The Aloe Vera Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for Aloe Vera Lotion 318K times last year and spent an estimated $528K. The top 5 brands take 85% of clicks. Demand peaks in Mar–Apr–Jun. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 14.3% of those searches ended in a purchase.
Shoppers searched for this 318K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved +77.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $528K a year.
- Searches, last 12 months
- 318K
- Growth, 90 days vs prior 90
- +77.2%
- Conversion, latest week
- 14.3%
- Market size, estimated
- $528Ka year
- Peak month
- April7.5× the quietest month
- Top search term
- aloe lotion83K searches a year
02 · Price
A sale here is worth $11.62.
Listings sell for $11.62 on average, from $4.53 to $18.14. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At $11.62 that is $29K to $35K a year per listing.
- Average price
- $11.62under the $15 to $100 sweet spot
- Price range
- $4.53–$18.14
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $29K–$35K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #132 within Lotions. It carries 6,040 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #132in Lotions
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 6,040per listing
- Listings tracked
- 12
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 86 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 86 months
Products
Top Aloe Vera Lotion products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Banana Boat Moisturizing After Sun Lotion with Aloe and Vitamin E 16Fl Oz After Sun Care Banana Boat After Sun Lotion Sunburn Relief 16Fl Oz
- Price
- $6.31
- Rating
- 4.5/5
- Reviews
- 1,404
- Age
- 11y ago

Hawaiian Tropic Lime Coolada After Sun Lotion | After Sun Care Skin Care Daily Moisturizing Lotion with Aloe Cocoa Butter & Shea Butter 16 Fl Oz each Twin Pack
- Price
- $14.43
- Rating
- 4.8/5
- Reviews
- 6,443
- Age
- 12y ago

Jergens Soothing Aloe Body Lotion Aloe Vera Body and Hand Moisturizer Illuminating Hydralucence Blend with Cucumber Extract Dermatologist Tested 21 Oz
- Price
- $7.26
- Rating
- 4.8/5
- Reviews
- 3,333
- Age
- 14y ago

Sun Bum Cool Down Aloe Vera Lotion - Vegan After Sun Care with Cocoa Butter to Soothe and Hydrate Sunburn - 8 oz
- Price
- $11.75
- Rating
- 4.7/5
- Reviews
- 9,387
- Age
- 14y ago

Triple Lanolin Aloe Vera Soothing Lotion (20 Fl Oz) Professional Aloe & Lanolin Moisturizer for All Skin Types Deeply Hydrating Hand and Body Lotion Non-Greasy & Fast-Absorbing
- Price
- $12.92
- Rating
- 4.6/5
- Reviews
- 2,356
- Age
- 16y ago
Trending
estimated 90-day click momentum
Amazon Essentials Hydrating Body Lotion with Aloe Vera Hypoallergenic Formula for Daily Use 20.3 Fl Oz
- Price
- $4.53
- Rating
- 4.4/5
- Reviews
- 64
- Age
- 2mo ago

BLUE LIZARD After Sun Soothing Lotion Lightweight Formula with Shea Butter Soothes and Moisturizes Proven to Reduce the Look of Redness Instant Hydration Vegan Hypoallergenic 6 oz.
- Price
- $12.18
- Rating
- 4.7/5
- Reviews
- 225
- Age
- 9mo ago

Sun Bum Cool Down Aloe Vera Lotion - Vegan After Sun Care with Cocoa Butter to Soothe and Hydrate Sunburn - 8 oz
- Price
- $11.75
- Rating
- 4.7/5
- Reviews
- 9,387
- Age
- 14y ago

Hawaiian Tropic Weightless Hydration After Sun Lotion with Aloe 6Fl Oz Twin Pack Hawaiian Tropic Lotion Moisturizing Lotion After Sun Care After Sun Moisturizer 6Fl Oz each
- Price
- $13.99
- Rating
- 4.8/5
- Reviews
- 24,757
- Age
- 8y ago

Banana Boat Moisturizing After Sun Lotion with Aloe and Vitamin E 16Fl Oz After Sun Care Banana Boat After Sun Lotion Sunburn Relief 16Fl Oz
- Price
- $6.31
- Rating
- 4.5/5
- Reviews
- 1,404
- Age
- 11y ago
Newest
by launch date
Amazon Essentials Hydrating Body Lotion with Aloe Vera Hypoallergenic Formula for Daily Use 20.3 Fl Oz
- Price
- $4.53
- Rating
- 4.4/5
- Reviews
- 64
- Age
- 2mo ago

BLUE LIZARD After Sun Soothing Lotion Lightweight Formula with Shea Butter Soothes and Moisturizes Proven to Reduce the Look of Redness Instant Hydration Vegan Hypoallergenic 6 oz.
- Price
- $12.18
- Rating
- 4.7/5
- Reviews
- 225
- Age
- 9mo ago

Banana Boat Soothing After Sun Gel with Aloe Twin Pack | Aloe Vera Gel Sunburn Relief After Sun Care 16 fl oz each
- Price
- $12.06
- Rating
- 4.7/5
- Reviews
- 2,175
- Age
- 5y ago

Advanced Clinicals Aloe Vera Lotion Skin Care Relief Cream | Vitamin E Infused Hyaluronic Acid Moisturizer & Vitamin C Body Lotion For Women & Men Helps Improve Look Of Extremely Dry Skin 16 Ounce
- Price
- $15.43
- Rating
- 4.5/5
- Reviews
- 1,930
- Age
- 7y ago

Hawaiian Tropic Weightless Hydration After Sun Lotion with Aloe 6Fl Oz Twin Pack Hawaiian Tropic Lotion Moisturizing Lotion After Sun Care After Sun Moisturizer 6Fl Oz each
- Price
- $13.99
- Rating
- 4.8/5
- Reviews
- 24,757
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
74
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
11%
- Banana Boat48%
- Hawaiian Tropic18%
- Jergens7%
- Sun Bum7%
- Triple Lanolin5%
- BLUE LIZARD4%
- Open — no brand owns it (3 brands, 11%)
Demand
Aloe Vera Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, Jun · busiest ÷ quietest = 7.5×
Search terms
Top Aloe Vera Lotion search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- aloe lotion83K/yr
- aloe vera lotion74K/yr
- banana boat after sun lotion43K/yr
- aloe vera lotion for sunburn relief30K/yr
- aloe lotion after sun10K/yr
- aloe lotion for sunburn5K/yr
- aloe vera after sun lotion7K/yr
- aloe vera body lotion12K/yr
- aloe after sun lotion6K/yr
- banana boat lotion6K/yr
Reviews and returns
What reviews say buyers love and hate about Aloe Vera Lotion
We read the reviews and the return reasons for every product selling here.
“Chemical smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Aloe Vera Lotion questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









