Aloe Vera Lip Balm

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months

57K

Growth, 90 days vs prior 90

-19.5%

Conversion, latest week

12.4%

Market size, estimated

$79Ka year

Peak month

December2.0× the quietest month

Top search term

aloe vera lip balm17K searches a year

Listings sell for $11.31 on average, from $3.44 to $45.61. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $11.31 that is $1K to $3K a year per listing.

Average price

$11.31under the $15 to $100 sweet spot

Price range

$3.44–$45.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.6%of orders · Amazon United States median 2.1%

65% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #528 within Lip Care. It carries 3,016 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

96%

Out of stock, average day

1.1%

Average rank

#528in Lip Care

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

3,016per listing

Listings tracked

23

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

69 months