Is aloe vera lip balm profitable to sell on Amazon United States?

The niche generates $79K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -19.5%. Flapen's verdict: Skip it (46/100).

How competitive is the aloe vera lip balm niche?

12 brands and 54 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in aloe vera lip balm?

Top complaints mined from reviews: Moist/Dry, Color, Durability. The return rate is 0.6%.

When does demand for aloe vera lip balm peak?

Demand peaks in Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the aloe vera lip balm niche?

Listings span $3.44–$45.61; the average listing price is $11.31 (sweet spot $15–$100). The average incumbent carries 3,016 reviews — the moat a new listing must climb.

aloe vera lip balm

Skip it

Soft demand (-19.5% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Incredible12.4%

search→purchase rate — share of searches ending in a sale

Price range

Good$3.44–$45.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$11.31

avg listing price — sweet spot $15–$100

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,016.09

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$79K

$79K/yr · 57K searches

Growth

Bad-19.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, aloe vera lip balm is a $79K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

aloe vera lip balm market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $68K–$90K; units × avg price
Conversion rate: 12.4%
Avg BSR: #528
Page quality: 0%
Prime: 96%
Sponsored: 65%
Out of stock: 1.1%
Avg brand age: 69 months
Avg seller age: 142 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

12%

Vaseline43%
Aquaphor21%
KYDA9%
Ownest7%
Sun Bum5%
WYBLZPXZ4%
Open — no brand owns it (6 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.5% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.0×

Open Trend

Top aloe vera lip balm search terms

aloe vera lip balm17K/yr -4.7%9.1% conv.
aloe lip balm10K/yr +6.8%10.0% conv.
vaseline lip therapy aloe4K/yr +3.5%12.3% conv.
aloe vaseline lip therapy5K/yr -47.7%10.9% conv.
vaseline lip therapy aloe vera7K/yr -55.1%16.8% conv.
aloe chapstick3K/yr +7.5%13.8% conv.
aruba aloe lip balm4K/yr -27.9%1.1% conv.
aloe vera chapstick4K/yr -17.0%14.8% conv.
vaseline aloe vera lip balm3K/yr -59.6%13.6% conv.

All search terms

Top aloe vera lip balm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Aquaphor Naturally Inspired Lip Repair Stick with Aloe Vera and Natural Shea Butter Hydrating Lip Balm Immediately Relieves Dryness 0.17 Oz Stick

Aquaphor$5.664.6★1,147 rev

Vaseline Lip Therapy Aloe Vera Stick 48 Hour Hydration 2 Count

Vaseline$5.964.6★52 rev

KYDA 3 Pcs Aloe Vera Lip Balm Deep Hydrating Lip Balm Reduce Fine Lines Daily Lip Moisturizer for Dry Cracked Lips with Real Aloe Vera Colorless Finish

KYDA$7.304.3★48 rev

Vaseline Lip w/o Backer Card Aloe - 12 pack box

Vaseline$13.104.7★832 rev

Vaseline Lip Therapy Aloe 0.6 oz (17 g)

Vaseline$14.724.7★1,232 rev

Newest

by launch date

Vaseline Lip Therapy Aloe Vera Stick 48 Hour Hydration 2 Count

Vaseline$5.9652 rev

5mo ago

KYDA 3 Pcs Aloe Vera Lip Balm Deep Hydrating Lip Balm Reduce Fine Lines Daily Lip Moisturizer for Dry Cracked Lips with Real Aloe Vera Colorless Finish

KYDA$7.3048 rev

11mo ago

Aquaphor Naturally Inspired Lip Repair Stick with Aloe Vera and Natural Shea Butter Hydrating Lip Balm Immediately Relieves Dryness and Soothes Chapped Lips 0.17 Oz Stick Pack of 3

Aquaphor$14.84350 rev

1y ago

Aquaphor Naturally Inspired Lip Repair Stick with Aloe Vera and Natural Shea Butter Hydrating Lip Balm Immediately Relieves Dryness 0.17 Oz Stick

Aquaphor$5.661,147 rev

1y ago

Aloe Up Aloe Kote SPF 25 Lip Balm Aloe Vera Alcohol-Free 2-Pack

ALOE UP$9.9178 rev

2y ago

What buyers say about aloe vera lip balm

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry25%

“Great moisturizer”

Quality-Overall12%

“Good for holiday”

Soft Feel8%

“It feels so light and smooth,”

Color7%

“It looks natural”

Value For Money6%

“Worth the money”

Smell5%

“No weird flavors or fragrance”

Efficiency4%

“It goes on well”

Advertised Vs Actual Product3%

“As advertised”

Adhesion/Stickiness3%

“Works as well or better than chap stick”

Protection3%

“Protect your lips from the sun”

What buyers complain about

Moist/Dry31%

“ever feels like theyre dry after a certain period of time”

Color10%

“Very pink”

Durability10%

“Doesn't last”

Smell8%

“Weird smell”

Allergies5%

“I must be allergic to something in the formula”

Advertised Vs Actual Product4%

“I thought I knew what the ingredient listing was but it was incomplete”

Soft Feel3%

“It doesn't go on smooth”

Value For Money2%

“It was a cheap experiment at about $6”

Ingredients-Overall2%

“Wary of ingredients”

Brightness/Shine/Glow2%

“I feel like it doesnt give a lot of shine unless you apply a lot”

Top return reasons

Color17%

Advertised Vs Actual Product12%

Value For Money12%

Smell11%

Moist/Dry11%

Product Condition5%

Defective Material/Parts4%

Functionality-Overall4%

Size-Overall3%

Ingredients-Overall3%

Common questions

Is aloe vera lip balm profitable to sell on Amazon United States?: The niche generates $79K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -19.5%. Flapen's verdict: Skip it (46/100).
How competitive is the aloe vera lip balm niche?: 12 brands and 54 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in aloe vera lip balm?: Top complaints mined from reviews: Moist/Dry, Color, Durability. The return rate is 0.6%.
When does demand for aloe vera lip balm peak?: Demand peaks in Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the aloe vera lip balm niche?: Listings span $3.44–$45.61; the average listing price is $11.31 (sweet spot $15–$100). The average incumbent carries 3,016 reviews — the moat a new listing must climb.