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Aloe Vera Gel Postpartum

Fail

The top 5 products take 100% of clicks, so Aloe Vera Gel Postpartum is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$209K/yr140K searches / yr
90-day growth
+16.8%search demand this quarter
Competition
100%top-5 click share · 2 brands · 36 sellers

Flapen Score

Aloe Vera Gel Postpartum against its category

The dotted line is the Beauty & Personal Care average. Past it, Aloe Vera Gel Postpartum is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aloe Vera Gel Postpartum market on Amazon at a glance

Shoppers on Amazon United States searched for Aloe Vera Gel Postpartum 140K times last year and spent an estimated $209K. All 2 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 15.0% of those searches ended in a purchase.

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.0% of those searches ended in a purchase. Searches in the last 90 days moved +16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $209K a year.

Searches, last 12 months
140K
Growth, 90 days vs prior 90
+16.8%
Conversion, latest week
15.0%
Market size, estimated
$209Ka year
Top search term
fruit of the earth aloe vera gel63K searches a year

02 · Price

A sale here is worth $9.99.

Listings sell for $9.99 on average, from $4.47 to $20.29. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At $9.99 that is $20K to $25K a year per listing.

Average price
$9.99under the $15 to $100 sweet spot
Price range
$4.47–$20.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
2,000–2,500
Revenue per listing a year
$20K–$25K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Sunscreens & Tanning Products. It carries 10,020 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#24in Sunscreens & Tanning Products
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
10,020per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Aloe Vera Gel Postpartum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

36

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 190%
  • Brand 210%

Demand

Aloe Vera Gel Postpartum search demand

Weekly searches over the year. Pick a range.

4K3KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Aloe Vera Gel Postpartum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fruit of the earth aloe vera gel63K/yr
  • clear aloe vera gel11K/yr
  • fruit of the earth aloe vera18K/yr
  • aloe vera gel postpartum9K/yr
  • raslok organic aloe vera gel5K/yr
  • dye free aloe vera gel3K/yr
  • aloe vera fruit of the earth9K/yr
  • unscented aloe vera gel4K/yr
  • aloe vera gel fruit of the earth5K/yr
  • fruit of the earth aloe4K/yr

Reviews and returns

What reviews say buyers love and hate about Aloe Vera Gel Postpartum

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Smell”
0.8%of orders come back
“Awful odor”
A buyer, on “Smell”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Aloe Vera Gel Postpartum questions

Answered from the same tracked data.