aloe vera gel
Launch itA $8.4M/yr market growing +32.0% this quarter with returns at 0.7% — clears our launch bar.
Market size
Incredible$8.4M$8.4M/yr · 5.4M searches
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Price range
Good$4.04–$37.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Growth
Good+32.0%90-day search growth — must beat 0% to launch
Avg price
Okay$11.72avg listing price — sweet spot $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,307.92avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, aloe vera gel is a $8.4M/yr Amazon United States market (5.4M searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jun–Jul. Verdict: Launch it — 65/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
aloe vera gel market data
- Units sold / yr
- 600K–800K
- avg 30,000–40,000/product
- Revenue / yr
- $7.0M–$9.4M
- units × avg price
- Conversion rate
- 13.4%
- Avg BSR
- #58
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 79 months
- Avg seller age
- 131 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
592
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
58%
Top 20: 96%
Open market
27%
- Aloderma20%
- Fruit of the Earth17%
- Seven Minerals16%
- Amazon Basics10%
- KinRose Care6%
- Raslok5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +32.0% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 2.0×
Top aloe vera gel search terms
- aloe vera gel2.3M/yr
- aloe vera840K/yr
- aloe420K/yr
- aloe vera gel for sunburn relief231K/yr
- pure aloe vera gel210K/yr
- aloe vera gel for face314K/yr
- aloe gel145K/yr
- organic aloe vera gel145K/yr
- 100% aloe vera gel97K/yr
- pure aloe vera67K/yr
Top aloe vera gel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fruit of the Earth Moisturer Gel Aloe Vera 12 Ounce
Fruit of the Earth$4.474.6★8,969 rev
Seven Minerals Aloe Vera Gel with Freshly Cut Pure Organic Aloe - Big 12oz - Texas Grown HighestQuality Vegan Unscented Non-Sticky - After Sun Sunburn Relief Skin & Face Moisturizer Hair Mask
Seven Minerals$19.054.5★79,288 rev
Aloderma Aloe Vera Gel Made within 12 Hours of Harvest with 96% Pure Organic Aloe Vera for Skin Scalp & Hair Soothing Aloe Face Moisturizer Multipurpose Hydrating Aloe Gel 7.05oz
Aloderma$13.734.6★14,079 rev
Amazon Basics Sunburn Relief Gel with Aloe Vera Soothing Cooling Itch Relief 8 oz Pack of 1 (Previously Solimo)
Amazon Basics$4.044.7★2,826 rev
KinRose Care 12oz Aloe Vera Gel for Face Skin Hair & Sunburn Relief - From Pure Organic Aloe Vera (99%) - Cold Pressed Vegan Unscented - Made in USA.
KinRose Care$11.084.5★10,098 rev
Newest
by launch date
MIRACLAIR Aloe Vera Gel for Face Skin & Hair Lightweight Hydrating Aloe Gel Made with 100% Pure Aloe Fragrance-Free For All Skin Types Made in Korea 300 mL (10.1 fl oz)
MIRACLAIR$9.551,281 rev
Raslok Aloe Vera Gel | 99% Pure Natural Aloe Gel | For Moisturizing Face Skin & Hair Care Durable Moisturizing Hydrating Soothing | Non-Sticky (7.76 oz)
Raslok$8.081,283 rev
Amazon Basics Sunburn Relief Gel with Aloe Vera Soothing Cooling Itch Relief 8 oz Pack of 1 (Previously Solimo)
Amazon Basics$4.042,826 rev
Aloderma Aloe Vera Gel Made within 12 Hours of Harvest with 99% Pure Organic Aloe Vera - Pump Bottle - Ideal for Face and Body Soothing & Hydrating Sunburn Relief Great for Scalp & Hair - 10.6oz
Aloderma$16.772,830 rev
KinRose Care 12oz Aloe Vera Gel for Face Skin Hair & Sunburn Relief - From Pure Organic Aloe Vera (99%) - Cold Pressed Vegan Unscented - Made in USA.
KinRose Care$11.0810,098 rev
Trending
90-day click momentum
Vera with Ounce Relieves Sunburn Pain and Hot Itchy Skin Aloe Freeze Spray Gel Aloe Freeze Spray Gel w/ Lidocaine 8 Fluid Ounce
Australian Gold$6.944.7★
Badger Organic Aloe Vera Gel for Face & Body 96% Pure Unscented Organic Aloe Gel for Cooling Soothing Non-Sticky Sunburn Relief Vegan Fair Trade & Hypoallergenic 4 fl oz
Badger$7.804.7★
Sun Bum Cool Down Aloe Vera Gel - Vegan After Sun Care to Soothe and Hydrate Sunburn - 8 oz
Sun Bum$11.044.7★
ALOE UP Aloe Vera Gel for Sunburn Relief Cooling After Sun Jelly for Face & Body 96.6% Pure Gel Alcohol & Fragrance Free 4 Oz
ALOE UP$9.954.7★
Banana Boat Soothing After Sun Gel with Aloe Twin Pack | Aloe Vera Gel Sunburn Relief After Sun Care 16 fl oz each
Banana Boat$12.064.7★
What buyers say about aloe vera gel
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality, great price, arrived quickly”
“Quick drying”
“Great for my combination skin”
“Goes on smooth”
“GREAT PRICE”
“It relieves my dry skin”
“Absorbs completely”
“Light scent”
“No irritation”
“It really does work”
What buyers complain about
“Skin irritation”
“Strong Chemical Odor”
“Multiple ingredients, not organic”
“Misleading description”
“It will burn your face”
“Very watery”
“Not thick”
“Made my skin very dry”
“Defective Pump”
“Expensive”
Top return reasons
Common questions
- Is aloe vera gel profitable to sell on Amazon United States?
- The niche generates $8.4M/yr across 24 tracked products. 90-day search growth is +32.0%. Flapen's verdict: Launch it (65/100).
- How competitive is the aloe vera gel niche?
- 19 brands and 592 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in aloe vera gel?
- Top complaints mined from reviews: Allergies, Smell, Ingredients-Overall. The return rate is 0.7%.
- When does demand for aloe vera gel peak?
- Demand peaks in Jun–Jul; the busiest month runs 2.0× the quietest.
- What does it cost to enter the aloe vera gel niche?
- Listings span $4.04–$37.08; the average listing price is $11.72 (sweet spot $15–$100). The average incumbent carries 8,308 reviews — the moat a new listing must climb.