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Aloe Vera Gel

Pass

Aloe Vera Gel scores 65 out of 100, a Pass. Shoppers spend an estimated $8.4M a year here, search demand grew +32.0% this quarter, and an estimated 0.7% of orders come back.

Flapen Score
65
65 / 100
Top 3% of 10,978 Beauty & Personal Care niches · +17 vs the category median of 48
Market size
$8.4M/yr5.4M searches / yr
90-day growth
+32.0%search demand this quarter
Competition
58%top-5 click share · 19 brands · 592 sellers

Flapen Score

Aloe Vera Gel against its category

The dotted line is the Beauty & Personal Care average. Past it, Aloe Vera Gel is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aloe Vera Gel market on Amazon at a glance

Shoppers on Amazon United States searched for Aloe Vera Gel 5.4M times last year and spent an estimated $8.4M. The top 5 brands take 68% of clicks. Demand peaks in Jun–Jul. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 13.4% of those searches ended in a purchase.

Shoppers searched for this 5.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved +32.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.4M a year.

Searches, last 12 months
5.4M
Growth, 90 days vs prior 90
+32.0%
Conversion, latest week
13.4%
Market size, estimated
$8.4Ma year
Peak month
June2.0× the quietest month
Top search term
aloe vera gel2.3M searches a year

02 · Price

A sale here is worth $11.72.

Listings sell for $11.72 on average, from $4.04 to $37.08. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 30,000 to 40,000 of them. At $11.72 that is $352K to $469K a year per listing.

Average price
$11.72under the $15 to $100 sweet spot
Price range
$4.04–$37.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
600K–800K
Units per listing a year
30,000–40,000
Revenue per listing a year
$352K–$469K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #58 within Sunscreens & Tanning Products. It carries 8,308 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#58in Sunscreens & Tanning Products
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
8,308per listing
Listings tracked
24

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Aloe Vera Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

592

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

58%

Top 20: 96%

Open market

27%

  • Brand 120%
  • Brand 217%
  • Brand 316%
  • Brand 410%
  • Brand 56%
  • Brand 65%

Demand

Aloe Vera Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.0×

Search terms

Top Aloe Vera Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aloe vera gel2.3M/yr
  • aloe vera840K/yr
  • aloe420K/yr
  • aloe vera gel for sunburn relief231K/yr
  • pure aloe vera gel210K/yr
  • aloe vera gel for face314K/yr
  • aloe gel145K/yr
  • organic aloe vera gel145K/yr
  • 100% aloe vera gel97K/yr
  • pure aloe vera67K/yr

Reviews and returns

What reviews say buyers love and hate about Aloe Vera Gel

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Allergies”
0.7%of orders come back
“Skin irritation”
A buyer, on “Allergies”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Aloe Vera Gel questions

Answered from the same tracked data.