Aloe Vera Gel
PassAloe Vera Gel scores 65 out of 100, a Pass. Shoppers spend an estimated $8.4M a year here, search demand grew +32.0% this quarter, and an estimated 0.7% of orders come back.
- Flapen Score
- 65 / 100Top 3% of 10,978 Beauty & Personal Care niches · +17 vs the category median of 4865
- Market size
- $8.4M/yr5.4M searches / yr
- 90-day growth
- +32.0%search demand this quarter
- Competition
- 58%top-5 click share · 19 brands · 592 sellers
Flapen Score
Aloe Vera Gel against its category
The dotted line is the Beauty & Personal Care average. Past it, Aloe Vera Gel is stronger. Inside it, weaker.
Market
The Aloe Vera Gel market on Amazon at a glance
Shoppers on Amazon United States searched for Aloe Vera Gel 5.4M times last year and spent an estimated $8.4M. The top 5 brands take 68% of clicks. Demand peaks in Jun–Jul. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 13.4% of those searches ended in a purchase.
Shoppers searched for this 5.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved +32.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.4M a year.
- Searches, last 12 months
- 5.4M
- Growth, 90 days vs prior 90
- +32.0%
- Conversion, latest week
- 13.4%
- Market size, estimated
- $8.4Ma year
- Peak month
- June2.0× the quietest month
- Top search term
- aloe vera gel2.3M searches a year
02 · Price
A sale here is worth $11.72.
Listings sell for $11.72 on average, from $4.04 to $37.08. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 30,000 to 40,000 of them. At $11.72 that is $352K to $469K a year per listing.
- Average price
- $11.72under the $15 to $100 sweet spot
- Price range
- $4.04–$37.08
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 600K–800K
- Units per listing a year
- 30,000–40,000
- Revenue per listing a year
- $352K–$469K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #58 within Sunscreens & Tanning Products. It carries 8,308 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #58in Sunscreens & Tanning Products
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 8,308per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Aloe Vera Gel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Fruit of the Earth Moisturer Gel Aloe Vera 12 Ounce
- Price
- $4.47
- Rating
- 4.6/5
- Reviews
- 8,969
- Age
- 20y ago

Seven Minerals Aloe Vera Gel with Freshly Cut Pure Organic Aloe - Big 12oz - Texas Grown HighestQuality Vegan Unscented Non-Sticky - After Sun Sunburn Relief Skin & Face Moisturizer Hair Mask
- Price
- $19.05
- Rating
- 4.5/5
- Reviews
- 79,288
- Age
- 11y ago

Aloderma Aloe Vera Gel Made within 12 Hours of Harvest with 96% Pure Organic Aloe Vera for Skin Scalp & Hair Soothing Aloe Face Moisturizer Multipurpose Hydrating Aloe Gel 7.05oz
- Price
- $13.73
- Rating
- 4.6/5
- Reviews
- 14,079
- Age
- 7y ago

Amazon Basics Sunburn Relief Gel with Aloe Vera Soothing Cooling Itch Relief 8 oz Pack of 1 (Previously Solimo)
- Price
- $4.04
- Rating
- 4.7/5
- Reviews
- 2,826
- Age
- 3y ago

KinRose Care 12oz Aloe Vera Gel for Face Skin Hair & Sunburn Relief - From Pure Organic Aloe Vera (99%) - Cold Pressed Vegan Unscented - Made in USA.
- Price
- $11.08
- Rating
- 4.5/5
- Reviews
- 10,098
- Age
- 5y ago
Trending
estimated 90-day click momentum
Vera with Ounce Relieves Sunburn Pain and Hot Itchy Skin Aloe Freeze Spray Gel Aloe Freeze Spray Gel w/ Lidocaine 8 Fluid Ounce
- Price
- $6.94
- Rating
- 4.7/5
- Reviews
- 9,791
- Age
- 14y ago

Badger Organic Aloe Vera Gel for Face & Body 96% Pure Unscented Organic Aloe Gel for Cooling Soothing Non-Sticky Sunburn Relief Vegan Fair Trade & Hypoallergenic 4 fl oz
- Price
- $7.80
- Rating
- 4.7/5
- Reviews
- 1,772
- Age
- 8y ago

Sun Bum Cool Down Aloe Vera Gel - Vegan After Sun Care to Soothe and Hydrate Sunburn - 8 oz
- Price
- $11.04
- Rating
- 4.7/5
- Reviews
- 8,889
- Age
- 15y ago

ALOE UP Aloe Vera Gel for Sunburn Relief Cooling After Sun Jelly for Face & Body 96.6% Pure Gel Alcohol & Fragrance Free 4 Oz
- Price
- $9.95
- Rating
- 4.7/5
- Reviews
- 731
- Age
- 24y ago

Banana Boat Soothing After Sun Gel with Aloe Twin Pack | Aloe Vera Gel Sunburn Relief After Sun Care 16 fl oz each
- Price
- $12.06
- Rating
- 4.7/5
- Reviews
- 2,175
- Age
- 5y ago
Newest
by launch date
MIRACLAIR Aloe Vera Gel for Face Skin & Hair Lightweight Hydrating Aloe Gel Made with 100% Pure Aloe Fragrance-Free For All Skin Types Made in Korea 300 mL (10.1 fl oz)
- Price
- $9.55
- Rating
- 4.6/5
- Reviews
- 1,281
- Age
- 1y ago

Raslok Aloe Vera Gel | 99% Pure Natural Aloe Gel | For Moisturizing Face Skin & Hair Care Durable Moisturizing Hydrating Soothing | Non-Sticky (7.76 oz)
- Price
- $8.08
- Rating
- 4.5/5
- Reviews
- 1,283
- Age
- 3y ago

Amazon Basics Sunburn Relief Gel with Aloe Vera Soothing Cooling Itch Relief 8 oz Pack of 1 (Previously Solimo)
- Price
- $4.04
- Rating
- 4.7/5
- Reviews
- 2,826
- Age
- 3y ago

Aloderma Aloe Vera Gel Made within 12 Hours of Harvest with 99% Pure Organic Aloe Vera - Pump Bottle - Ideal for Face and Body Soothing & Hydrating Sunburn Relief Great for Scalp & Hair - 10.6oz
- Price
- $16.77
- Rating
- 4.7/5
- Reviews
- 2,830
- Age
- 4y ago

KinRose Care 12oz Aloe Vera Gel for Face Skin Hair & Sunburn Relief - From Pure Organic Aloe Vera (99%) - Cold Pressed Vegan Unscented - Made in USA.
- Price
- $11.08
- Rating
- 4.5/5
- Reviews
- 10,098
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
592
Est. top-5 brand share
68%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 96%
Open market
27%
- Aloderma20%
- Fruit of the Earth17%
- Seven Minerals16%
- Amazon Basics10%
- KinRose Care6%
- Raslok5%
Demand
Aloe Vera Gel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 2.0×
Search terms
Top Aloe Vera Gel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- aloe vera gel2.3M/yr
- aloe vera840K/yr
- aloe420K/yr
- aloe vera gel for sunburn relief231K/yr
- pure aloe vera gel210K/yr
- aloe vera gel for face314K/yr
- aloe gel145K/yr
- organic aloe vera gel145K/yr
- 100% aloe vera gel97K/yr
- pure aloe vera67K/yr
Reviews and returns
What reviews say buyers love and hate about Aloe Vera Gel
We read the reviews and the return reasons for every product selling here.
“Skin irritation”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Aloe Vera Gel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









