Is aloe vera cream profitable to sell on Amazon United States?

The niche generates $56K/yr across 28 tracked products. 90-day search growth is +8.1%. Flapen's verdict: Skip it (49/100).

How competitive is the aloe vera cream niche?

21 brands and 138 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in aloe vera cream?

Top complaints mined from reviews: Allergies, Smell, Ingredients-Overall. The return rate is 0.5%.

When does demand for aloe vera cream peak?

Demand peaks in Jan–May–Jun; the busiest month runs 3.1× the quietest.

What does it cost to enter the aloe vera cream niche?

Listings span $4.83–$59.94; the average listing price is $16.47 (sweet spot $15–$100). The average incumbent carries 5,344 reviews — the moat a new listing must climb.

aloe vera cream

Skip it

A small market ($56K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Price range

Great$4.83–$59.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$16.47

avg listing price — sweet spot $15–$100

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+8.1%

90-day search growth — must beat 0% to launch

Review moat

Bad5,344.04

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$56K

$56K/yr · 66K searches

According to Flapen's Amazon United States niche tracking, aloe vera cream is a $56K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–May–Jun. Verdict: Skip it — 49/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

aloe vera cream market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $66K–$82K; units × avg price
Conversion rate: 5.1%
Avg BSR: #767
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 1.2%
Avg brand age: 80 months
Avg seller age: 133 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

138

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

56%

Top 20: 92%

Open market

23%

DELÚVIA30%
Aloderma23%
Advanced Clinicals10%
Grospe7%
personal care4%
Aloe Infusion4%

Demand & seasonality

Weekly Amazon search volume, last 93 weeks — +8.1% search growth over the last 90 days.

Peak months: Jan, May, Jun · busiest ÷ quietest = 3.1×

Open Trend

Top aloe vera cream search terms

aloe vera cream29K/yr +10.2%4.3% conv.
aloe cream14K/yr +33.4%3.8% conv.
aloe vera face cream6K/yr -2.4%5.7% conv.
miracle aloe cream5K/yr -7.6%8.3% conv.
aloe vera cream for face4K/yr -8.6%6.0% conv.
aloe face cream4K/yr -20.0%6.6% conv.
deluvia miracle aloe cream3K/yr -7.2%7.7% conv.

All search terms

Top aloe vera cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Deluvia Miracle Aloe Cream | Face & Body Moisturizer with Vitamin E & Organic Aloe Vera | Hydrating Soothing for Dry Skin | Psoriasis Eczema - 2 oz Compact Travel Size

DELÚVIA$10.924.6★1,520 rev

Aloderma Aloe Vera Gel Made within 12 Hours of Harvest with 96% Pure Organic Aloe Vera for Skin Scalp & Hair Soothing Aloe Face Moisturizer Multipurpose Hydrating Aloe Gel 7.05oz

Aloderma$13.734.6★14,079 rev

Deluvia Miracle Aloe Cream | Face & Body Moisturizer with Vitamin E & Organic Aloe Vera | Hydrating Soothing for Dry Skin Anti-Wrinkle Acne Scars Rosacea Psoriasis Eczema - 2 Pack

DELÚVIA$59.944.6★1,520 rev

Advanced Clinicals Aloe Vera Lotion Skin Care Relief Cream | Vitamin E Infused Hyaluronic Acid Moisturizer & Vitamin C Body Lotion For Women & Men Helps Improve Look Of Extremely Dry Skin 16 Ounce

Advanced Clinicals$15.434.5★1,930 rev

Grospe Aloe Vera Moisturizer Facial Cream Facial Cream With 98% Organic Aloe Vera Anti Wrinkle Face Moisturize Cream For Dry Skin Acne Scars Soft Moisturizing And Delicate Skin

Grospe$9.894.6★147 rev

Newest

by launch date

Deluvia Miracle Aloe Cream | Face & Body Moisturizer with Vitamin E & Organic Aloe Vera | Hydrating Soothing for Dry Skin | Psoriasis Eczema - 2 oz Compact Travel Size

DELÚVIA$10.921,520 rev

1y ago

MIRACLAIR Aloe Vera Gel for Face Skin & Hair Lightweight Hydrating Aloe Gel Made with 100% Pure Aloe Fragrance-Free For All Skin Types Made in Korea 300 mL (10.1 fl oz)

MIRACLAIR$9.551,281 rev

1y ago

PONDS Fresh Hydration Gel Moisturizer 24HR Hydrating Face Moisturizer with Aloe Vera Extract Vitamin E & B3 Niacinamide Alcohol-Free Oil-Free Dermatologist Tested 3.4 oz

POND'S$8.251,313 rev

2y ago

Grospe Aloe Vera Moisturizer Facial Cream Facial Cream With 98% Organic Aloe Vera Anti Wrinkle Face Moisturize Cream For Dry Skin Acne Scars Soft Moisturizing And Delicate Skin

Grospe$9.89147 rev

2y ago

Yajna Organic Raw Aloe Vera Butter 100% Pure Natural & Unrefined| Skin Moisturizer For Face Body & Hair| 4 OZ/115 GM Ivory/White Grade A | DIY Creams Balms Lotions Soaps| Softens Dry & Tough Skin

Yajna$6.962,910 rev

3y ago

What buyers say about aloe vera cream

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Excellent Quality”

Moist/Dry15%

“Dries quickly”

Suitability Combination Skin9%

“Great for sensitive skin”

Soft Feel7%

“Skin feels smooth”

Smell5%

“Smells great”

Suitability Dry Skin5%

“Relieves dry skin”

Absorbency4%

“Absorbs completely”

Value For Money4%

“great value”

Allergies3%

“no irritation”

Advertised Vs Actual Product3%

“Does what it says”

What buyers complain about

Allergies20%

“Skin rash”

Smell11%

“unpleasant smell”

Ingredients-Overall5%

“I researched the non-active ingredients nothing stood out or is a case for concern”

Moist/Dry5%

“Theyre not a moisturizer”

Skin Health4%

“It will burn your face”

Thickness4%

“It comes out thick”

Suitability Dry Skin3%

“It has not helped my dry skin”

Value For Money3%

“Overpriced”

Dilute/Watery3%

“Some of the bottles I have purchased lately have been very watery”

Advertised Vs Actual Product3%

“Misleading description”

Top return reasons

Smell15%

Advertised Vs Actual Product12%

Leak-Proof11%

Ingredients-Overall9%

Size-Overall7%

Moist/Dry5%

Value For Money5%

Functionality-Overall5%

Texture/Consistency-Overall3%

Product Condition3%

Common questions

Is aloe vera cream profitable to sell on Amazon United States?: The niche generates $56K/yr across 28 tracked products. 90-day search growth is +8.1%. Flapen's verdict: Skip it (49/100).
How competitive is the aloe vera cream niche?: 21 brands and 138 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in aloe vera cream?: Top complaints mined from reviews: Allergies, Smell, Ingredients-Overall. The return rate is 0.5%.
When does demand for aloe vera cream peak?: Demand peaks in Jan–May–Jun; the busiest month runs 3.1× the quietest.
What does it cost to enter the aloe vera cream niche?: Listings span $4.83–$59.94; the average listing price is $16.47 (sweet spot $15–$100). The average incumbent carries 5,344 reviews — the moat a new listing must climb.