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Aloe Vera Body Wash

Maybe

An estimated 0.3% of orders come back. But the top 5 brands take 98% of clicks, so Aloe Vera Body Wash is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$810K/yr390K searches / yr
90-day growth
+8.9%search demand this quarter
Competition
62%top-5 click share · 7 brands · 130 sellers

Flapen Score

Aloe Vera Body Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Aloe Vera Body Wash is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aloe Vera Body Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Aloe Vera Body Wash 390K times last year and spent an estimated $810K. The top 5 brands take 98% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 13.0% of those searches ended in a purchase.

Shoppers searched for this 390K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $810K a year.

Searches, last 12 months
390K
Growth, 90 days vs prior 90
+8.9%
Conversion, latest week
13.0%
Market size, estimated
$810Ka year
Peak month
June2.9× the quietest month
Top search term
dove body wash cucumber99K searches a year

02 · Price

A sale here is worth $15.98.

Listings sell for $15.98 on average, from $4.47 to $36.69. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $15.98 that is $24K to $32K a year per listing.

Average price
$15.98inside the $15 to $100 sweet spot
Price range
$4.47–$36.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
$24K–$32K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #569 within Cleansers. It carries 10,739 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
96%
Out of stock, average day
2.3%
Average rank
#569in Cleansers
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
10,739per listing
Listings tracked
26

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
69 months

Products

Top Aloe Vera Body Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

130

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

62%

Top 20: 94%

Open market

1%

  • Brand 182%
  • Brand 26%
  • Brand 36%
  • Brand 43%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Aloe Vera Body Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 2.9×

Search terms

Top Aloe Vera Body Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dove body wash cucumber99K/yr
  • dove cucumber body wash106K/yr
  • cucumber body wash36K/yr
  • dove body wash cucumber green tea18K/yr
  • aloe vera body wash17K/yr
  • dove eucalyptus body wash13K/yr
  • aloe body wash13K/yr
  • body wash cucumber11K/yr
  • dove body wash cucumber melon9K/yr
  • dove body wash refreshing11K/yr

Reviews and returns

What reviews say buyers love and hate about Aloe Vera Body Wash

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Smell”
29%of negative reviews mention “Smell”
0.3%of orders come back
“This smells like coconut”
A buyer, on “Smell”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Aloe Vera Body Wash questions

Answered from the same tracked data.