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Aloe Socks

Fail

Demand is soft, at -30.2% this quarter, so Aloe Socks is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$288K/yr499K searches / yr
90-day growth
-30.2%search demand this quarter
Competition
40%top-5 click share · 16 brands · 241 sellers

Flapen Score

Aloe Socks against its category

The dotted line is the Beauty & Personal Care average. Past it, Aloe Socks is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aloe Socks market on Amazon at a glance

Shoppers on Amazon United States searched for Aloe Socks 499K times last year and spent an estimated $288K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 499K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -30.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $288K a year.

Searches, last 12 months
499K
Growth, 90 days vs prior 90
-30.2%
Conversion, latest week
4.7%
Market size, estimated
$288Ka year
Peak month
December8.4× the quietest month
Top search term
earth therapeutics84K searches a year

02 · Price

A sale here is worth $12.24.

Listings sell for $12.24 on average, from $7.49 to $29.30. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $12.24 that is $6K to $9K a year per listing.

Average price
$12.24under the $15 to $100 sweet spot
Price range
$7.49–$29.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #975 within Foot & Hand Care. It carries 3,523 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
71%
Out of stock, average day
2.0%
Average rank
#975in Foot & Hand Care
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
3,523per listing
Listings tracked
45

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Aloe Socks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

16 rising

Sellers

241

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

40%

Top 20: 78%

Open market

11%

  • Brand 151%
  • Brand 220%
  • Brand 39%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (10 brands, 11%)

Demand

Aloe Socks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.4×

Search terms

Top Aloe Socks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • earth therapeutics84K/yr
  • aloe socks126K/yr
  • aloe socks for women43K/yr
  • earth therapeutics aloe socks36K/yr
  • aloe infused socks for women42K/yr
  • earth therapeutics foot19K/yr
  • aloe vera socks17K/yr
  • aloe infused socks22K/yr
  • earth theraputics8K/yr
  • aloe socks for women moisturizing5K/yr

Reviews and returns

What reviews say buyers love and hate about Aloe Socks

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Soft Feel”
13%of negative reviews mention “Size-Overall”
1.2%of orders come back
“Too small”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Aloe Socks questions

Answered from the same tracked data.