Allure Winner

Shoppers searched for this 289K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $357K a year.

Searches, last 12 months

289K

Growth, 90 days vs prior 90

+9.9%

Conversion, latest week

4.3%

Market size, estimated

$357Ka year

Top search term

allure winner41K searches a year

Listings sell for $28.93 on average, from $8.66 to $65.88. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $28.93 that is $43K to $58K a year per listing.

Average price

$28.93inside the $15 to $100 sweet spot

Price range

$8.66–$65.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

1,500–2,000

Revenue per listing a year

$43K–$58K

Returns

1.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #66 within Eyes. It carries 5,506 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#66in Eyes

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

5,506per listing

Listings tracked

13

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

54 months