alleyoop mascara
Worth a lookShows low returns (0.4%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Incredible$23.38avg listing price — sweet spot $15–$100
Price range
Incredible$15.17–$41.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great186.6avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$264K$264K/yr · 134K searches
Growth
Bad-32.1%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, alleyoop mascara is a $264K/yr Amazon United States market (134K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
alleyoop mascara market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $94K–$117K
- units × avg price
- Conversion rate
- 8.4%
- Avg BSR
- #276
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 3.0%
- Avg brand age
- 60 months
- Avg seller age
- 139 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- ALLEYOOP100%
Demand
Weekly Amazon search volume, last 20 weeks — -32.1% search growth over the last 90 days.Top alleyoop mascara search terms
- alleyoop mascara111K/yr
- alley oop mascara4K/yr
- alleyoop tubing mascara3K/yr
- alleyoop mascara tubing4K/yr
- alleyoop go the distance mascara3K/yr
- alleyoop mascara black10K/yr
Top alleyoop mascara products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Alleyoop Tubing Mascara Black Lengthening Mascara Tubing Formula Smudge Proof for Sensitive Eyes Clean Vegan Lash Definition Biotin Peptide Infused Full 8 mL
ALLEYOOP$21.254.1★224 rev
Alleyoop Tubing Mascara Black Lengthening Mascara Tubing Formula Smudge Proof for Sensitive Eyes Clean Vegan Lash Definition Biotin Peptide Infused Mini 4 mL
ALLEYOOP$15.174.1★224 rev
Alleyoop Tubing Mascara Brown Lengthening Mascara Tubing Formula Smudge Proof for Sensitive Eyes Clean Vegan Lash Definition Biotin Peptide Infused Full 8 mL
ALLEYOOP$23.914.1★224 rev
Alleyoop Tubing Mascara Brown Lengthening Mascara Tubing Formula Smudge Proof for Sensitive Eyes Clean Vegan Lash Definition Biotin Peptide Infused Mini 4 mL
ALLEYOOP$15.504.1★224 rev
ALLEYOOP Everyday 5-Piece Essentials Kit - Makeup Set Includes 11th Hour Mini Eyeshadow Stick Lip Goals Glossy Lip Balm & Mini Go To The Distance Mascara - Vegan & Cruelty-Free
ALLEYOOP$41.073.2★37 rev
Newest
by launch dateAlleyoop Tubing Mascara Black Lengthening Mascara Tubing Formula Smudge Proof for Sensitive Eyes Clean Vegan Lash Definition Biotin Peptide Infused Full 8 mL
ALLEYOOP$21.25224 rev
Alleyoop Tubing Mascara Black Lengthening Mascara Tubing Formula Smudge Proof for Sensitive Eyes Clean Vegan Lash Definition Biotin Peptide Infused Mini 4 mL
ALLEYOOP$15.17224 rev
Alleyoop Tubing Mascara Brown Lengthening Mascara Tubing Formula Smudge Proof for Sensitive Eyes Clean Vegan Lash Definition Biotin Peptide Infused Full 8 mL
ALLEYOOP$23.91224 rev
Alleyoop Tubing Mascara Brown Lengthening Mascara Tubing Formula Smudge Proof for Sensitive Eyes Clean Vegan Lash Definition Biotin Peptide Infused Mini 4 mL
ALLEYOOP$15.50224 rev
ALLEYOOP Everyday 5-Piece Essentials Kit - Makeup Set Includes 11th Hour Mini Eyeshadow Stick Lip Goals Glossy Lip Balm & Mini Go To The Distance Mascara - Vegan & Cruelty-Free
ALLEYOOP$41.0737 rev
Trending
90-day click momentumAlleyoop Tubing Mascara Brown Lengthening Mascara Tubing Formula Smudge Proof for Sensitive Eyes Clean Vegan Lash Definition Biotin Peptide Infused Full 8 mL
ALLEYOOP$23.914.1★
Alleyoop Tubing Mascara Brown Lengthening Mascara Tubing Formula Smudge Proof for Sensitive Eyes Clean Vegan Lash Definition Biotin Peptide Infused Mini 4 mL
ALLEYOOP$15.504.1★
Alleyoop Tubing Mascara Black Lengthening Mascara Tubing Formula Smudge Proof for Sensitive Eyes Clean Vegan Lash Definition Biotin Peptide Infused Full 8 mL
ALLEYOOP$21.254.1★
Alleyoop Tubing Mascara Black Lengthening Mascara Tubing Formula Smudge Proof for Sensitive Eyes Clean Vegan Lash Definition Biotin Peptide Infused Mini 4 mL
ALLEYOOP$15.174.1★
ALLEYOOP Everyday 5-Piece Essentials Kit - Makeup Set Includes 11th Hour Mini Eyeshadow Stick Lip Goals Glossy Lip Balm & Mini Go To The Distance Mascara - Vegan & Cruelty-Free
ALLEYOOP$41.073.2★
What buyers say about alleyoop mascara
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect Everyday Lash Look”
“The color is perfect”
“it doesnt smudge”
“easy to use”
“perfect for simplifying my routine without sacrificing quality”
“the applicator is so nice”
“Held all day”
“Perfect sized”
“love that its clean”
“is very affordable”
What buyers complain about
“overall it made my eyelashes look terrible”
“Its small”
“The tube seems like there isn't much in it or its dried out partially”
“This does not work like the videos they show”
“Cheap mascara”
“That being said the price is too high for me personally”
“is difficult to remove smudges on surrounding skin”
“Didn't perform for me”
“I do wish it had a different want for application”
“Others irritate my eyes after a while”
Top return reasons
Common questions
- Is alleyoop mascara profitable to sell on Amazon United States?
- The niche generates $264K/yr across 5 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -32.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the alleyoop mascara niche?
- 1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in alleyoop mascara?
- Top complaints mined from reviews: Eyelash Quality, Size-Overall, Moist/Dry. The return rate is 0.4%.
- What does it cost to enter the alleyoop mascara niche?
- Listings span $15.17–$41.07; the average listing price is $23.38 (sweet spot $15–$100). The average incumbent carries 187 reviews — the moat a new listing must climb.