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Alleyoop Mascara

Maybe

An estimated 0.4% of orders come back. But the top 5 products take 100% of clicks, so Alleyoop Mascara is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$264K/yr134K searches / yr
90-day growth
-32.1%search demand this quarter
Competition
100%top-5 click share · 1 brands · 2 sellers

Flapen Score

Alleyoop Mascara against its category

The dotted line is the Beauty & Personal Care average. Past it, Alleyoop Mascara is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alleyoop Mascara market on Amazon at a glance

Shoppers on Amazon United States searched for Alleyoop Mascara 134K times last year and spent an estimated $264K. One brand takes every click. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $264K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
-32.1%
Conversion, latest week
8.4%
Market size, estimated
$264Ka year
Top search term
alleyoop mascara111K searches a year

02 · Price

A sale here is worth $23.38.

Listings sell for $23.38 on average, from $15.17 to $41.07. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $23.38 that is $2K to $6K a year per listing.

Average price
$23.38inside the $15 to $100 sweet spot
Price range
$15.17–$41.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #276 within Eyes. It carries 187 reviews at 3.92 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#276in Eyes
Average rating
3.92 starsAmazon United States average 4.42 stars
Average reviews
187per listing
Listings tracked
5

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
60 months

Products

Top Alleyoop Mascara products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Alleyoop Mascara search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Alleyoop Mascara search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • alleyoop mascara111K/yr
  • alley oop mascara4K/yr
  • alleyoop tubing mascara3K/yr
  • alleyoop mascara tubing4K/yr
  • alleyoop go the distance mascara3K/yr
  • alleyoop mascara black10K/yr

Reviews and returns

What reviews say buyers love and hate about Alleyoop Mascara

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Eyelash Quality”
15%of negative reviews mention “Eyelash Quality”
0.4%of orders come back
“overall it made my eyelashes look terrible”
A buyer, on “Eyelash Quality”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Alleyoop Mascara questions

Answered from the same tracked data.