All Natural Chapstick

Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $225K a year.

Searches, last 12 months

261K

Growth, 90 days vs prior 90

-23.2%

Conversion, latest week

7.7%

Market size, estimated

$225Ka year

Peak month

December3.6× the quietest month

Top search term

organic chapstick84K searches a year

Listings sell for $11.23 on average, from $1.82 to $23.70. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $11.23 that is $6K to $8K a year per listing.

Average price

$11.23under the $15 to $100 sweet spot

Price range

$1.82–$23.70

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$6K–$8K

Returns

0.4%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #321 within Lip Care. It carries 11,930 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

1.2%

Average rank

#321in Lip Care

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

11,930per listing

Listings tracked

29

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

67 months