All in One Makeup Stick
FailThe top 5 brands take 100% of clicks, so All in One Makeup Stick is a Fail.
- Flapen Score
- 33 / 100Ranks 10,341 of 10,978 Beauty & Personal Care niches · −15 vs the category median of 4833
- Market size
- $37K/yr92K searches / yr
- 90-day growth
- +0.2%search demand this quarter
- Competition
- 84%top-5 click share · 4 brands · 60 sellers
Flapen Score
All in One Makeup Stick against its category
The dotted line is the Beauty & Personal Care average. Past it, All in One Makeup Stick is stronger. Inside it, weaker.
Market
The All in One Makeup Stick market on Amazon at a glance
Shoppers on Amazon United States searched for All in One Makeup Stick 92K times last year and spent an estimated $37K. All 4 brands take every click. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.
- Searches, last 12 months
- 92K
- Growth, 90 days vs prior 90
- +0.2%
- Conversion, latest week
- 4.5%
- Market size, estimated
- $37Ka year
- Top search term
- covergirl blush stick20K searches a year
02 · Price
A sale here is worth $8.92.
Listings sell for $8.92 on average, from $3.78 to $17.82. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $8.92 that is $2K to $4K a year per listing.
- Average price
- $8.92under the $15 to $100 sweet spot
- Price range
- $3.78–$17.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Face. It carries 29,384 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #27in Face
- Average rating
- 4.24 starsAmazon United States average 4.42 stars
- Average reviews
- 29,384per listing
- Listings tracked
- 10
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top All in One Makeup Stick products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
60
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Brand 168%
- Brand 214%
- Brand 312%
- Brand 45%
Demand
All in One Makeup Stick search demand
Weekly searches over the year. Pick a range.
Search terms
Top All in One Makeup Stick search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- covergirl blush stick20K/yr
- covergirl blush balm8K/yr
- cover girl blush balm4K/yr
- wet n wild blush stick7K/yr
- revlon blush stick5K/yr
- revlon insta blush5K/yr
- multi stick6K/yr
- all in one makeup stick7K/yr
- wet and wild blush stick5K/yr
- covergirl cream blush4K/yr
Reviews and returns
What reviews say buyers love and hate about All in One Makeup Stick
We read the reviews and the return reasons for every product selling here.
“Color difference”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common All in One Makeup Stick questions
Answered from the same tracked data.









