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All in One Makeup Stick

Fail

The top 5 brands take 100% of clicks, so All in One Makeup Stick is a Fail.

Flapen Score
33
33 / 100
Ranks 10,341 of 10,978 Beauty & Personal Care niches · −15 vs the category median of 48
Market size
$37K/yr92K searches / yr
90-day growth
+0.2%search demand this quarter
Competition
84%top-5 click share · 4 brands · 60 sellers

Flapen Score

All in One Makeup Stick against its category

The dotted line is the Beauty & Personal Care average. Past it, All in One Makeup Stick is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The All in One Makeup Stick market on Amazon at a glance

Shoppers on Amazon United States searched for All in One Makeup Stick 92K times last year and spent an estimated $37K. All 4 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
+0.2%
Conversion, latest week
4.5%
Market size, estimated
$37Ka year
Top search term
covergirl blush stick20K searches a year

02 · Price

A sale here is worth $8.92.

Listings sell for $8.92 on average, from $3.78 to $17.82. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $8.92 that is $2K to $4K a year per listing.

Average price
$8.92under the $15 to $100 sweet spot
Price range
$3.78–$17.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Face. It carries 29,384 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#27in Face
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
29,384per listing
Listings tracked
10

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
42 months

Products

Top All in One Makeup Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

60

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Brand 168%
  • Brand 214%
  • Brand 312%
  • Brand 45%

Demand

All in One Makeup Stick search demand

Weekly searches over the year. Pick a range.

3K2KApr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top All in One Makeup Stick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • covergirl blush stick20K/yr
  • covergirl blush balm8K/yr
  • cover girl blush balm4K/yr
  • wet n wild blush stick7K/yr
  • revlon blush stick5K/yr
  • revlon insta blush5K/yr
  • multi stick6K/yr
  • all in one makeup stick7K/yr
  • wet and wild blush stick5K/yr
  • covergirl cream blush4K/yr

Reviews and returns

What reviews say buyers love and hate about All in One Makeup Stick

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Color”
19%of negative reviews mention “Color”
0.9%of orders come back
“Color difference”
A buyer, on “Color”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common All in One Makeup Stick questions

Answered from the same tracked data.