all in one makeup stick
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Avg price
Okay$8.92avg listing price — sweet spot $15–$100
Price range
Bad$3.78–$17.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad84%top-5 click share — a locked-up shelf
Review moat
Bad29,384avg incumbent reviews — the moat a new listing must climb
Market size
Bad$37K$37K/yr · 92K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, all in one makeup stick is a $37K/yr Amazon United States market (92K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
all in one makeup stick market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $45K–$54K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #27
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 132 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
60
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- COVERGIRL68%
- wet n wild14%
- REVLON12%
- e.l.f.5%
Demand
Weekly Amazon search volume, last 15 weeks — +0.2% search growth over the last 90 days.Top all in one makeup stick search terms
- covergirl blush stick20K/yr
- covergirl blush balm8K/yr
- cover girl blush balm4K/yr
- wet n wild blush stick7K/yr
- revlon blush stick5K/yr
- revlon insta blush5K/yr
- multi stick6K/yr
- all in one makeup stick7K/yr
- wet and wild blush stick5K/yr
- covergirl cream blush4K/yr
Top all in one makeup stick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
COVERGIRL Trublend Skin Enhancer Blush Balm Stick Vegan Formula Easy to Use Glides on Effortlessly Non-Greasy Doesnt Crease - 200 Pink Sprinkle (Bright Warm Pink)
COVERGIRL$10.784.1★1,859 rev
CoverGirl Trublend Skin Enhancer Blush Balm Stick 220 Nude Flush Vegan Formula Easy to Use Glides on Effortlessly Non-Greasy Doesnt Crease 0.21oz
COVERGIRL$9.334.1★1,859 rev
wet n wild MegaGlo Makeup Stick Buildable Color Versatile Use Cruelty-Free & Vegan - Peach Bums
wet n wild$3.784.3★40,209 rev
Revlon PhotoReady Insta-Blush Stick for Cheeks Creamy & Blendable Makeup Packaging May Vary 320 Berry Kiss 0.31 oz
REVLON$11.964.3★6,045 rev
COVERGIRL Trublend Skin Enhancer Blush Balm Stick Vegan Formula Easy to Use Glides on Effortlessly Non-Greasy Doesnt Crease - 250 Sleepy Mauve (Bright Cool Mauve)
COVERGIRL$10.494.1★1,859 rev
Newest
by launch dateCOVERGIRL Trublend Skin Enhancer Blush Balm Stick Vegan Formula Easy to Use Glides on Effortlessly Non-Greasy Doesnt Crease - 200 Pink Sprinkle (Bright Warm Pink)
COVERGIRL$10.781,859 rev
COVERGIRL Trublend Skin Enhancer Blush Balm Stick Vegan Formula Easy to Use Glides on Effortlessly Non-Greasy Doesnt Crease - 250 Sleepy Mauve (Bright Cool Mauve)
COVERGIRL$10.491,859 rev
COVERGIRL Trublend Skin Enhancer Blush Balm Stick Vegan Formula Easy to Use Glides on Effortlessly Non-Greasy Doesnt Crease - 245 Toasted Chai (Bright Warm Terracota)
COVERGIRL$10.071,859 rev
CoverGirl Trublend Skin Enhancer Blush Balm Stick 220 Nude Flush Vegan Formula Easy to Use Glides on Effortlessly Non-Greasy Doesnt Crease 0.21oz
COVERGIRL$9.331,859 rev
wet n wild MegaGlo Makeup Stick Buildable Color Versatile Use Cruelty-Free & Vegan - Dusty Pink
wet n wild$3.9940,209 rev
Trending
90-day click momentum
Revlon Blush Stick PhotoReady Insta-Blush Face Makeup with Cream to Powder Formula High Impact Color Moisturizing Creamy Formula Rose Gold Kiss
REVLON$17.824.3★
COVERGIRL Trublend Skin Enhancer Blush Balm Stick Vegan Formula Easy to Use Glides on Effortlessly Non-Greasy Doesnt Crease - 200 Pink Sprinkle (Bright Warm Pink)
COVERGIRL$10.784.1★
COVERGIRL Trublend Skin Enhancer Blush Balm Stick Vegan Formula Easy to Use Glides on Effortlessly Non-Greasy Doesnt Crease - 245 Toasted Chai (Bright Warm Terracota)
COVERGIRL$10.074.1★
e.l.f. Monochromatic Multi Stick Travel-Sized Luxuriously Creamy & Blendable Color For Eyes Lips & Cheeks Vegan & Cruelty-Free Luminous Berry 0.17 Oz
e.l.f.$5.614.4★
COVERGIRL Trublend Skin Enhancer Blush Balm Stick Vegan Formula Easy to Use Glides on Effortlessly Non-Greasy Doesnt Crease - 250 Sleepy Mauve (Bright Cool Mauve)
COVERGIRL$10.494.1★
What buyers say about all in one makeup stick
What buyers praise and complain about, mined from review topics.What buyers love
“Nice lip color”
“Great value”
“This is the best and sooo cheap”
“Soft and beautiful”
“Easy to use”
“Nice application”
“Nice texture”
“This will give you a very nice healthy look to your face”
“Very shimmery”
“Comes exactly as advertised”
What buyers complain about
“Color difference”
“broken”
“It's a tiny sample size for $10 cheap”
“This one came feeling dry”
“Not very bright”
“The formula isnt good either”
“Im also acne prone”
“Cannot really use”
“there is very little product in the tiny applicator”
“Not worth the price”
Top return reasons
Common questions
- Is all in one makeup stick profitable to sell on Amazon United States?
- The niche generates $37K/yr across 10 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +0.2%. Flapen's verdict: Skip it (33/100).
- How competitive is the all in one makeup stick niche?
- 4 brands and 60 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in all in one makeup stick?
- Top complaints mined from reviews: Color, Durability, Size-Overall. The return rate is 0.9%.
- What does it cost to enter the all in one makeup stick niche?
- Listings span $3.78–$17.82; the average listing price is $8.92 (sweet spot $15–$100). The average incumbent carries 29,384 reviews — the moat a new listing must climb.