Is aliver foundation color changing profitable to sell on Amazon United States?

The niche generates $4K/yr across 9 tracked products. 90-day search growth is -7.6%. Flapen's verdict: Skip it (37/100).

How competitive is the aliver foundation color changing niche?

8 brands and 10 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in aliver foundation color changing?

Top complaints mined from reviews: Color, Coverage, Functionality-Overall. The return rate is 2.2%.

When does demand for aliver foundation color changing peak?

Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 56.1× the quietest.

What does it cost to enter the aliver foundation color changing niche?

Listings span $5.33–$15.38; the average listing price is $9.94 (sweet spot $15–$100). The average incumbent carries 2,033 reviews — the moat a new listing must climb.

aliver foundation color changing

Skip it

A small market ($4K/yr) — this niche doesn't clear our bar today.

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Returns

Good2.2%

return rate — above 5% kills the launch gate

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,032.78

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Avg price

Okay$9.94

avg listing price — sweet spot $15–$100

Growth

Bad-7.6%

90-day search growth — must beat 0% to launch

Competition

Bad79%

top-5 click share — a locked-up shelf

Price range

Bad$5.33–$15.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$4K

$4K/yr · 8K searches

Signals Quality Gap Out of Stock

According to Flapen's Amazon United States niche tracking, aliver foundation color changing is a $4K/yr Amazon United States market (8K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 37/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

aliver foundation color changing market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $5K–$7K; units × avg price
Conversion rate: 5.3%
Avg BSR: #742
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 6.2%
Avg brand age: 36 months
Avg seller age: 162 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

REVIGLAM33%
YEUGSCKA17%
sefudun12%
WLCTJIAYOU10%
Sesyomr10%
God Blomster9%
Open — no brand owns it (2 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 56.1×

Open Trend

Top aliver foundation color changing search terms

aliver color changing foundation6K/yr -9.6%7.2% conv.
aliver foundation color changing1K/yr -7.7%8.8% conv.
aliver foundation768/yr +9.3%6.1% conv.

All search terms

Top aliver foundation color changing products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ReviGLam TLM Colour Changing Liquid Foundation Hides Wrinkles & Lines BB Cream Makeup Base Concealer Cover Moisturizing Fluid for all Skin Tone SPF15 Pack of 2

REVIGLAM$9.804.0★4,966 rev

YEUGSCKA Color Changing Foundation 2 Pack Liquid Moisturizing Sunscreen 30ml

YEUGSCKA$9.574.0★2,386 rev

2 Pack Color Changing Foundation - Conceals Blemishes and freckles Liquid Makeup for All Skin Types Lightweight Medium Coverage Professional Makeup for Flawless Skin 30ml

WLCTJIAYOU$8.914.0★528 rev

2 IN 1 Double Head Foundation Stick Portable Makeup Color Changing Concealers Hydrating Lightweight Foundation Stick with Brush

Sesyomr$9.923.2★351 rev

TLM Colour Changing Foundation 2Pack Flawless Color Changing Foundation Makeup Base Moisturizing Liquid Foundation for Women Concealer Cover Girls SPF15 Sunscreen Non-Greasy Long Lasting

God Blomster$9.974.0★2,422 rev

Newest

by launch date

2 Pack Color Changing Foundation - Conceals Blemishes and freckles Liquid Makeup for All Skin Types Lightweight Medium Coverage Professional Makeup for Flawless Skin 30ml

WLCTJIAYOU$8.91528 rev

1y ago

sefudun Foundation 1PCS Concealer Cover Cream Flawless Colour Changing Warm Skin Tone Foundation Makeup Base Nude Face Liquid Cover Concealer

sefudun$5.3374 rev

2y ago

2 IN 1 Double Head Foundation Stick Portable Makeup Color Changing Concealers Hydrating Lightweight Foundation Stick with Brush

Sesyomr$9.92351 rev

2y ago

YEUGSCKA Color Changing Foundation 2 Pack Liquid Moisturizing Sunscreen 30ml

YEUGSCKA$9.572,386 rev

3y ago

2pcs TLM Color Changing Foundation Liquid with 2 Brushes and 2 Cosmetics Sponge Flawless Full Coverage Natural Color Face Primer Base Makeup 30ml

UCANBE$15.384,470 rev

6y ago

What buyers say about aliver foundation color changing

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Combination Skin16%

“Great for sensitive skin”

Coverage11%

“Covers well”

Value For Money10%

“Well worth the money”

Color8%

“Good color”

Quality-Overall8%

“This make is very cool”

Soft Feel7%

“is super soft”

Smell5%

“This stuff is okay; smells nice and fresh,”

Advertised Vs Actual Product4%

“This is what I wanted”

Moist/Dry3%

“Nice moisturizer,”

Efficiency3%

“Works very well”

What buyers complain about

Color27%

“Definitely not a good color match”

Coverage12%

“Not even coverage”

Functionality-Overall8%

“Didnt work well for me”

Suitability Combination Skin5%

“Does not blend yo ur skin tone”

Smell5%

“It smells weird”

Quality-Overall4%

“this foundation is horrible”

Oily/Greasy3%

“Very greasy and visible”

Advertised Vs Actual Product3%

“Product Description is Deceptive”

Value For Money3%

“Waste of money”

Suitability Dry Skin2%

“When it dried it made my face look all dry and cracking”

Top return reasons

Color31%

Advertised Vs Actual Product17%

Functionality-Overall11%

Coverage11%

Smell8%

Color Fading/Discoloration3%

Suitability Combination Skin2%

Defective Material/Parts2%

Motor Power2%

Weight Light2%

Common questions

Is aliver foundation color changing profitable to sell on Amazon United States?: The niche generates $4K/yr across 9 tracked products. 90-day search growth is -7.6%. Flapen's verdict: Skip it (37/100).
How competitive is the aliver foundation color changing niche?: 8 brands and 10 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in aliver foundation color changing?: Top complaints mined from reviews: Color, Coverage, Functionality-Overall. The return rate is 2.2%.
When does demand for aliver foundation color changing peak?: Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 56.1× the quietest.
What does it cost to enter the aliver foundation color changing niche?: Listings span $5.33–$15.38; the average listing price is $9.94 (sweet spot $15–$100). The average incumbent carries 2,033 reviews — the moat a new listing must climb.