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Aleppo Soap

Fail

The top 5 products take 74% of clicks, so Aleppo Soap is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$154K/yr144K searches / yr
90-day growth
+14.4%search demand this quarter
Competition
74%top-5 click share · 9 brands · 10 sellers

Flapen Score

Aleppo Soap against its category

The dotted line is the Beauty & Personal Care average. Past it, Aleppo Soap is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aleppo Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Aleppo Soap 144K times last year and spent an estimated $154K. The top 5 brands take 89% of clicks. Demand peaks in Jan. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $154K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
+14.4%
Conversion, latest week
6.2%
Market size, estimated
$154Ka year
Peak month
January5.6× the quietest month
Top search term
aleppo soap117K searches a year

02 · Price

A sale here is worth $17.18.

Listings sell for $17.18 on average, from $7.43 to $28.02. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $17.18 that is $9K to $13K a year per listing.

Average price
$17.18inside the $15 to $100 sweet spot
Price range
$7.43–$28.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$9K–$13K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #927 within Cleansers. It carries 201 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#927in Cleansers
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
201per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
63 months

Products

Top Aleppo Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

10

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

8%

  • Brand 156%
  • Brand 216%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (3 brands, 8%)

Demand

Aleppo Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 5.6×

Search terms

Top Aleppo Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aleppo soap117K/yr
  • aleppo soap bar13K/yr
  • alepo soap bars4K/yr
  • aleppo soap made in syria4K/yr
  • laurel soap3K/yr
  • alepo soap4K/yr

FAQ

Common Aleppo Soap questions

Answered from the same tracked data.