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Alcura

Fail

Demand is soft, at -81.9% this quarter, so Alcura is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$67K/yr84K searches / yr
90-day growth
-81.9%search demand this quarter
Competition
60%top-5 click share · 13 brands · 17 sellers

Flapen Score

Alcura against its category

The dotted line is the Beauty & Personal Care average. Past it, Alcura is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alcura market on Amazon at a glance

Shoppers on Amazon United States searched for Alcura 84K times last year and spent an estimated $67K. The top 5 brands take 76% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -81.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-81.9%
Conversion, latest week
3.5%
Market size, estimated
$67Ka year
Top search term
alcuras11K searches a year

02 · Price

A sale here is worth $22.84.

Listings sell for $22.84 on average, from $10.51 to $39.17. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $22.84 that is $6K to $11K a year per listing.

Average price
$22.84inside the $15 to $100 sweet spot
Price range
$10.51–$39.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$6K–$11K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #2,008 within Creams. It carries 22 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
87%
Out of stock, average day
16.7%
Average rank
#2,008in Creams
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
22per listing
Listings tracked
15

04 · Newcomers

1 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 3 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
1Amazon's first-year sales bar
Average brand age
3 months

Products

Top Alcura products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

13

Sellers

17

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

24%

  • Brand 129%
  • Brand 215%
  • Brand 311%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Alcura search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26JanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 14.0× · 7 of 12 months tracked

Search terms

Top Alcura search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • alcuras11K/yr
  • alcura cream12K/yr
  • alcura nerve cream10K/yr
  • alcura26K/yr
  • alcura pain relief10K/yr
  • alcura neuropathy pain relief & repair lotion3K/yr
  • alcura pain relief cream4K/yr
  • alcuras nerve cream2K/yr
  • alcura lotion2K/yr
  • alcura neuropathy cream3K/yr

Reviews and returns

What reviews say buyers love and hate about Alcura

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Efficiency”
30%of negative reviews mention “Functionality-Overall”
0.2%of orders come back
“No results”
A buyer, on “Functionality-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Alcura questions

Answered from the same tracked data.