Alcura
FailDemand is soft, at -81.9% this quarter, so Alcura is a Fail.
- Flapen Score
- 49 / 100Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 4849
- Market size
- $67K/yr84K searches / yr
- 90-day growth
- -81.9%search demand this quarter
- Competition
- 60%top-5 click share · 13 brands · 17 sellers
Flapen Score
Alcura against its category
The dotted line is the Beauty & Personal Care average. Past it, Alcura is stronger. Inside it, weaker.
Market
The Alcura market on Amazon at a glance
Shoppers on Amazon United States searched for Alcura 84K times last year and spent an estimated $67K. The top 5 brands take 76% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -81.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.
- Searches, last 12 months
- 84K
- Growth, 90 days vs prior 90
- -81.9%
- Conversion, latest week
- 3.5%
- Market size, estimated
- $67Ka year
- Top search term
- alcuras11K searches a year
02 · Price
A sale here is worth $22.84.
Listings sell for $22.84 on average, from $10.51 to $39.17. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $22.84 that is $6K to $11K a year per listing.
- Average price
- $22.84inside the $15 to $100 sweet spot
- Price range
- $10.51–$39.17
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$11K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #2,008 within Creams. It carries 22 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 87%
- Out of stock, average day
- 16.7%
- Average rank
- #2,008in Creams
- Average rating
- 4.25 starsAmazon United States average 4.42 stars
- Average reviews
- 22per listing
- Listings tracked
- 15
04 · Newcomers
1 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 3 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 3 months
Products
Top Alcura products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
13
Sellers
17
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
24%
- Brand 129%
- Brand 215%
- Brand 311%
- Brand 48%
- Brand 57%
- Brand 67%
Demand
Alcura search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 14.0× · 7 of 12 months tracked
Search terms
Top Alcura search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- alcuras11K/yr
- alcura cream12K/yr
- alcura nerve cream10K/yr
- alcura26K/yr
- alcura pain relief10K/yr
- alcura neuropathy pain relief & repair lotion3K/yr
- alcura pain relief cream4K/yr
- alcuras nerve cream2K/yr
- alcura lotion2K/yr
- alcura neuropathy cream3K/yr
Reviews and returns
What reviews say buyers love and hate about Alcura
We read the reviews and the return reasons for every product selling here.
“No results”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Alcura questions
Answered from the same tracked data.









