Is alcura profitable to sell on Amazon United States?

The niche generates $67K/yr across 15 tracked products. 1 of 14 products launched in the last 360 days are still selling. 90-day search growth is -81.9%. Flapen's verdict: Skip it (49/100).

How competitive is the alcura niche?

13 brands and 17 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in alcura?

Top complaints mined from reviews: Functionality-Overall, Size-Overall, Symptom Reduction. The return rate is 0.2%.

What does it cost to enter the alcura niche?

Listings span $10.51–$39.17; the average listing price is $22.84 (sweet spot $15–$100). The average incumbent carries 22 reviews — the moat a new listing must climb.

alcura

Skip it

Soft demand (-81.9% this quarter) — this niche doesn't clear our bar today.

Review moat

Incredible22.47

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Incredible$22.84

avg listing price — sweet spot $15–$100

Price range

Great$10.51–$39.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$67K

$67K/yr · 84K searches

Growth

Bad-81.9%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon United States niche tracking, alcura is a $67K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 49/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

alcura market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $137K–$183K; units × avg price
Conversion rate: 3.5%
Avg BSR: #2,008
Page quality: 0%
Prime: 87%
Sponsored: 80%
Out of stock: 16.7%
Avg brand age: 3 months
Avg seller age: 226 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

24%

GROHESE29%
Peehss15%
zdiwond11%
DESKPAL8%
DESIYUE7%
acuever7%

Demand

Weekly Amazon search volume, last 28 weeks — -81.9% search growth over the last 90 days.

Open Trend

Top alcura search terms

alcuras11K/yr -75.8%2.1% conv.
alcura cream12K/yr -69.7%2.3% conv.
alcura nerve cream10K/yr -84.6%2.3% conv.
alcura26K/yr -85.1%7.5% conv.
alcura pain relief10K/yr -90.7%9.6% conv.
alcura neuropathy pain relief & repair lotion3K/yr -83.2%1.9% conv.
alcura pain relief cream4K/yr -79.2%10.4% conv.
alcuras nerve cream2K/yr -94.8%7.7% conv.
alcura lotion2K/yr -95.0%11.1% conv.
alcura neuropathy cream3K/yr -98.1%0.0% conv.

All search terms

Top alcura products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Alcura Lotion Alcura Cream with Magnesium Massage Body Moisturizer 4 fl oz

GROHESE$24.245.0★1 rev

Alcura Nerve Cream Alcuras Neuropathy Lotion with Arnica & Magnesium Daily Soothing Moisturizing Suitable for Knee Lumbar Joint Neck Hand and Foot 4 fl oz

GROHESE$22.765.0★3 rev

Peehss Alcura Nerve Cream Revive Neuropathy Lotion with Arnica & Magnesium for Knee Lumbar Neck Hand and Foot 4 oz 1 Pcs

Peehss$26.324.1★81 rev

zdiwond Alcuras Nerve Cream Alcura Neuropathy Lotion with Arnica & Magnesium for Knee Magnesium Moisturizing Body Cream Natural Soothing For Joint Lumbar Neck Hand and Foot 4 oz (1pcs)

zdiwond$25.214.3★39 rev

DESKPAL 2PCS Alcura Nerve Cream Alcura Neuropathy Lotion with Arnica Magnesium for Body Joint Knee Lumbar Neck Hand and Feet

DESKPAL$18.773.8★17 rev

Newest

by launch date

Alcuras Breast Volume Boost & Firm Patches - Natural Enhancement & Lifting Stickers for Firmer Fuller Breasts (2boxes)

DESIYUE$27.760 rev

1w ago

PLYNXE Cream4 fl oz Arnica Cream

PLYNXE$25.4235 rev

1mo ago

Alcuras Neuropathy Relief Cream Alcuras Nerve Cream with Arnica & Magnesium for Knee Lumbar Neck Hand and Foot Natural Soothing for Joint 4FL OZ/120ML

ALCURAS$10.513 rev

5mo ago

Tasunte Alcuras Cream Alcura Neuropathy Lotion with Arnica & Magnesium for Knee Magnesium Moisturizing Body Cream Daily Nourishment for Joint Lumbar Neck Hand and Foot 4 oz

Tasunte$15.1312 rev

6mo ago

2PC Alcura Cream - Alcura Nerve Cream with Arnica & Magnesium Fast-Absorbing | Lightweight & Non-Greasy | Natural Botanical Blend Soothing Alcuras Lotion for Knees Hands Feet Neck & Back 3.35OZ

acuever$17.5711 rev

6mo ago

What buyers say about alcura

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency25%

“effective”

Absorbency13%

“Absorbency is almost immediately”

Smell13%

“I wouldnt be without this fragrance-free, moisturizing cream”

Value For Money9%

“This cream is new and not expensive and I thought Id try it”

Comfort-Overall8%

“she has noticed more comfort”

Ease Of Use6%

“ease in her daily movements”

Soft Feel6%

“The cream feels good when when you rub it into your feet”

Advertised Vs Actual Product6%

“Seems to work”

Quality-Overall3%

“Great product”

Ingredients-Overall2%

“Ingredients I can tolerate”

What buyers complain about

Functionality-Overall30%

“No results”

Size-Overall13%

“Did not fit machine”

Symptom Reduction10%

“The cream didn't help with my nerve pain”

Allergies9%

“If you are allergic to sulfur do not buy”

Side Effects7%

“do not see effects”

Value For Money7%

“Its a bit pricey”

Quality-Overall7%

“Bad quality control”

Smell3%

“Imitation smells like ponds face cream”

Defective Material/Parts3%

“Product doesn't work as advertised”

Advertised Vs Actual Product3%

“This is not at all what we thought we were getting”

Top return reasons

Functionality-Overall39%

Advertised Vs Actual Product19%

Smell15%

Leak-Proof7%

Ingredients-Overall6%

Defective Material/Parts6%

Flammable4%

Oily/Greasy4%

Skin Health2%

Common questions

Is alcura profitable to sell on Amazon United States?: The niche generates $67K/yr across 15 tracked products. 1 of 14 products launched in the last 360 days are still selling. 90-day search growth is -81.9%. Flapen's verdict: Skip it (49/100).
How competitive is the alcura niche?: 13 brands and 17 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in alcura?: Top complaints mined from reviews: Functionality-Overall, Size-Overall, Symptom Reduction. The return rate is 0.2%.
What does it cost to enter the alcura niche?: Listings span $10.51–$39.17; the average listing price is $22.84 (sweet spot $15–$100). The average incumbent carries 22 reviews — the moat a new listing must climb.