alastin gentle cleanser
Launch itA $1.5M/yr market growing +28.5% this quarter with returns at 0.9% — clears our launch bar.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$40.37avg listing price — sweet spot $15–$100
Price range
Great$14.46–$82.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.5M$1.5M/yr · 300K searches
Growth
Good+28.5%90-day search growth — must beat 0% to launch
Review moat
Okay3,419.53avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, alastin gentle cleanser is a $1.5M/yr Amazon United States market (300K searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 57/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
alastin gentle cleanser market data
- Units sold / yr
- 40K–50K
- avg 2,500–3,000/product
- Revenue / yr
- $1.6M–$2.0M
- units × avg price
- Conversion rate
- 12.2%
- Avg BSR
- #271
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 60%
- Out of stock
- 11.8%
- Avg brand age
- 86 months
- Avg seller age
- 140 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- EltaMD68%
- Obagi Medical26%
- ALASTIN Skincare4%
- La Roche-Posay2%
Top alastin gentle cleanser search terms
- elta md face wash97K/yr
- obagi face wash22K/yr
- elta md foaming facial cleanser30K/yr
- alastin gentle cleanser18K/yr
- obagi cleanser53K/yr
- elta md cleanser15K/yr
- alastin cleanser6K/yr
- alastin face wash7K/yr
- elta md facial cleanser6K/yr
- elta face wash5K/yr
Top alastin gentle cleanser products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EltaMD Skin Recovery Amino Acid Foaming Cleanser Gentle Face Cleanser for Sensitive Skin Proven to Gently Remove Makeup and Sunscreen Fragrance Free and Noncomedogenic Foaming Face Wash 5 oz
EltaMD$33.134.6★314 rev
EltaMD Foaming Facial Cleanser Face Wash Gentle Foaming Face Wash and Makeup Remover Oil Free 3.38 oz Pump (Pack of 2)
EltaMD$22.514.8★118 rev
Obagi Nu-Derm Foaming Gel for Face- Hydrating Cleanser With Aloe Vera- Foaming Facial Cleanser for a Vibrant Complexion- Lightweight Purifying Face Cleanser- Skincare Product for Smooth Skin- Deep-Cleansing Formula for Normal to Oily Skin- 6.7fl oz
Obagi Medical$48.974.8★3,363 rev
EltaMD Foaming Facial Cleanser Face Wash Gentle Foaming Face Wash and Makeup Remover Oil Free 3.38 oz Pump
EltaMD$19.174.3★239 rev
Obagi Medical Nu-Derm Gentle Facial Cleanser-Gentle and Effective Daily Face Cleanser for All Skin Types-Formulated with Soothing Ingredients for Face Care and Refreshed Soft and Supple Skin-Your Go-To Hydrating Facial Cleanser-6.7fl oz
Obagi Medical$49.024.8★2,318 rev
Newest
by launch date
ALASTIN Skincare ReSURFACE Exfoliating Skin Polish (2.3 oz) | Hydrating Face Scrub that Removes Dead Skin Cells & Impurities for Softer Smoother Visibly Glowing Skin | With Glycolic Acid
ALASTIN Skincare$76.71111 rev
ALASTIN Skincare Ultra Calm Cleansing Cream Face Wash 5 oz
ALASTIN Skincare$52.47117 rev
EltaMD Skin Recovery Amino Acid Foaming Cleanser Gentle Face Cleanser for Sensitive Skin Proven to Gently Remove Makeup and Sunscreen Fragrance Free and Noncomedogenic Foaming Face Wash 5 oz
EltaMD$33.13314 rev
EltaMD Skin Recovery Amino Acid Foaming Facial Cleanser Gentle Face Cleanser for Sensitive Skin 1.0 Fl Oz
EltaMD$14.46167 rev
Obagi Nu-Derm Foaming Gel Gel-Based Cleanser for Normal to Oily & Sensitive Skin 2 oz Travel Size
Obagi Medical$20.933,363 rev
Trending
90-day click momentumALASTIN Skincare Ultra Calm Cleansing Cream Face Wash 5 oz
ALASTIN Skincare$52.474.6★
ALASTIN Skincare ReSURFACE Exfoliating Skin Polish (2.3 oz) | Hydrating Face Scrub that Removes Dead Skin Cells & Impurities for Softer Smoother Visibly Glowing Skin | With Glycolic Acid
ALASTIN Skincare$76.714.8★
EltaMD Foaming Facial Cleanser Face Wash Gentle Foaming Face Wash and Makeup Remover Oil Free 3.38 oz Pump (Pack of 2)
EltaMD$22.514.8★
EltaMD Foaming Facial Cleanser Gentle Foaming Face Wash and Makeup Remover Oil Free Removes Dead Skin Cells and Impurities Safe for All Skin Types (2 Pack)
EltaMD$63.594.7★
EltaMD Foaming Facial Cleanser Face Wash Gentle Foaming Face Wash and Makeup Remover Oil Free 3.38 oz Pump
EltaMD$19.174.3★
What buyers say about alastin gentle cleanser
What buyers praise and complain about, mined from review topics.What buyers love
“Great Cleanser”
“made my face feel softer”
“Good Quality”
“Its super hydrating”
“Great for Sensitive Skin”
“Good cleanser”
“This makes it an excellent option for sensitive, dry, or reactive skin types”
“Very affordable”
“Nice scent”
“As Advertised”
What buyers complain about
“Irritates the skin”
“Immediately made my skin burn”
“didnt clean”
“It doesnt even feel hydrating”
“not for dry skin at all”
“somewhat pricey”
“This cleanser burns so bad”
“I experienced burning”
“I didnt like how it didnt lather”
“Theres no fragrance”
Top return reasons
Common questions
- Is alastin gentle cleanser profitable to sell on Amazon United States?
- The niche generates $1.5M/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +28.5%. Flapen's verdict: Launch it (57/100).
- How competitive is the alastin gentle cleanser niche?
- 4 brands and 9 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in alastin gentle cleanser?
- Top complaints mined from reviews: Allergies, Skin Health, Ease Of Cleaning. The return rate is 0.9%.
- What does it cost to enter the alastin gentle cleanser niche?
- Listings span $14.46–$82.51; the average listing price is $40.37 (sweet spot $15–$100). The average incumbent carries 3,420 reviews — the moat a new listing must climb.