Alastin Gentle Cleanser
Alastin Gentle Cleanser clears our launch bar: a $1.5M/yr market growing +28.5% this quarter with returns at 0.9%.
Flapen Score
Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 48
Is Alastin Gentle Cleanser profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Alastin Gentle Cleanser is a $1.5M/yr Amazon United States market (300K searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 57/100.
Alastin Gentle Cleanser: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +28.5% over the last 90 days and 12.2% of searches end in a purchase.
$1.5M
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 15 products
Top Alastin Gentle Cleanser products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
EltaMD Skin Recovery Amino Acid Foaming Cleanser Gentle Face Cleanser for Sensitive Skin Proven to Gently Remove Makeup and Sunscreen Fragrance Free and Noncomedogenic Foaming Face Wash 5 oz
- Price
- $33.13
- Rating
- 4.6/5
- Reviews
- 314
- Age
- 2y ago
EltaMD Foaming Facial Cleanser Face Wash Gentle Foaming Face Wash and Makeup Remover Oil Free 3.38 oz Pump (Pack of 2)
- Price
- $22.51
- Rating
- 4.8/5
- Reviews
- 118
- Age
- 2y ago
Obagi Nu-Derm Foaming Gel for Face- Hydrating Cleanser With Aloe Vera- Foaming Facial Cleanser for a Vibrant Complexion- Lightweight Purifying Face Cleanser- Skincare Product for Smooth Skin- Deep-Cleansing Formula for Normal to Oily Skin- 6.7fl oz
- Price
- $48.97
- Rating
- 4.8/5
- Reviews
- 3,363
- Age
- 13y ago
EltaMD Foaming Facial Cleanser Face Wash Gentle Foaming Face Wash and Makeup Remover Oil Free 3.38 oz Pump
- Price
- $19.17
- Rating
- 4.3/5
- Reviews
- 239
- Age
- 3y ago
Obagi Medical Nu-Derm Gentle Facial Cleanser-Gentle and Effective Daily Face Cleanser for All Skin Types-Formulated with Soothing Ingredients for Face Care and Refreshed Soft and Supple Skin-Your Go-To Hydrating Facial Cleanser-6.7fl oz
- Price
- $49.02
- Rating
- 4.8/5
- Reviews
- 2,318
- Age
- 13y ago
Trending
90-day click momentum
ALASTIN Skincare Ultra Calm Cleansing Cream Face Wash 5 oz
- Price
- $52.47
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 6mo ago
ALASTIN Skincare ReSURFACE Exfoliating Skin Polish (2.3 oz) | Hydrating Face Scrub that Removes Dead Skin Cells & Impurities for Softer Smoother Visibly Glowing Skin | With Glycolic Acid
- Price
- $76.71
- Rating
- 4.8/5
- Reviews
- 111
- Age
- 5mo ago
EltaMD Foaming Facial Cleanser Face Wash Gentle Foaming Face Wash and Makeup Remover Oil Free 3.38 oz Pump (Pack of 2)
- Price
- $22.51
- Rating
- 4.8/5
- Reviews
- 118
- Age
- 2y ago
EltaMD Foaming Facial Cleanser Gentle Foaming Face Wash and Makeup Remover Oil Free Removes Dead Skin Cells and Impurities Safe for All Skin Types (2 Pack)
- Price
- $63.59
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 2y ago
EltaMD Foaming Facial Cleanser Face Wash Gentle Foaming Face Wash and Makeup Remover Oil Free 3.38 oz Pump
- Price
- $19.17
- Rating
- 4.3/5
- Reviews
- 239
- Age
- 3y ago
Newest
by launch dateALASTIN Skincare ReSURFACE Exfoliating Skin Polish (2.3 oz) | Hydrating Face Scrub that Removes Dead Skin Cells & Impurities for Softer Smoother Visibly Glowing Skin | With Glycolic Acid
- Price
- $76.71
- Rating
- 4.8/5
- Reviews
- 111
- Age
- 5mo ago
ALASTIN Skincare Ultra Calm Cleansing Cream Face Wash 5 oz
- Price
- $52.47
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 6mo ago
EltaMD Skin Recovery Amino Acid Foaming Cleanser Gentle Face Cleanser for Sensitive Skin Proven to Gently Remove Makeup and Sunscreen Fragrance Free and Noncomedogenic Foaming Face Wash 5 oz
- Price
- $33.13
- Rating
- 4.6/5
- Reviews
- 314
- Age
- 2y ago
EltaMD Skin Recovery Amino Acid Foaming Facial Cleanser Gentle Face Cleanser for Sensitive Skin 1.0 Fl Oz
- Price
- $14.46
- Rating
- 4.4/5
- Reviews
- 167
- Age
- 2y ago
Obagi Nu-Derm Foaming Gel Gel-Based Cleanser for Normal to Oily & Sensitive Skin 2 oz Travel Size
- Price
- $20.93
- Rating
- 4.8/5
- Reviews
- 3,363
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
Brands
4 rising
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- EltaMD68%
- Obagi Medical26%
- ALASTIN Skincare4%
- La Roche-Posay2%
Top Alastin Gentle Cleanser search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- elta md face wash97K/yr
- obagi face wash22K/yr
- elta md foaming facial cleanser30K/yr
- alastin gentle cleanser18K/yr
- obagi cleanser53K/yr
- elta md cleanser15K/yr
- alastin cleanser6K/yr
- alastin face wash7K/yr
- elta md facial cleanser6K/yr
- elta face wash5K/yr
What reviews say buyers love and hate about Alastin Gentle Cleanser
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Great Cleanser”
“made my face feel softer”
“Good Quality”
“Its super hydrating”
“Great for Sensitive Skin”
What buyers complain about
58% of reviews“Irritates the skin”
“Immediately made my skin burn”
“didnt clean”
“It doesnt even feel hydrating”
“not for dry skin at all”
Alastin Gentle Cleanser return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
30%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Alastin Gentle Cleanser questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
