Alastin Gentle Cleanser

Shoppers searched for this 300K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months

300K

Growth, 90 days vs prior 90

+28.5%

Conversion, latest week

12.2%

Market size, estimated

$1.5Ma year

Top search term

elta md face wash97K searches a year

Listings sell for $40.37 on average, from $14.46 to $82.51. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At $40.37 that is $101K to $121K a year per listing.

Average price

$40.37inside the $15 to $100 sweet spot

Price range

$14.46–$82.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

2,500–3,000

Revenue per listing a year

$101K–$121K

Returns

0.9%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #271 within Cleansers. It carries 3,420 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

93%

Out of stock, average day

11.8%

Average rank

#271in Cleansers

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

3,420per listing

Listings tracked

15

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

86 months