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Airflow Styler Curling Iron

Fail

The top 5 brands take 100% of clicks, so Airflow Styler Curling Iron is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$819K/yr619K searches / yr
90-day growth
+54.4%search demand this quarter
Competition
85%top-5 click share · 3 brands · 8 sellers

Flapen Score

Airflow Styler Curling Iron against its category

The dotted line is the Beauty & Personal Care average. Past it, Airflow Styler Curling Iron is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Airflow Styler Curling Iron market on Amazon at a glance

Shoppers on Amazon United States searched for Airflow Styler Curling Iron 619K times last year and spent an estimated $819K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 619K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +54.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $819K a year.

Searches, last 12 months
619K
Growth, 90 days vs prior 90
+54.4%
Conversion, latest week
3.2%
Market size, estimated
$819Ka year
Peak month
December4.7× the quietest month
Top search term
sheglam hair curler173K searches a year

02 · Price

A sale here is worth $41.78.

Listings sell for $41.78 on average, from $29.04 to $63.24. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $41.78 that is $31K to $42K a year per listing.

Average price
$41.78inside the $15 to $100 sweet spot
Price range
$29.04–$63.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$31K–$42K
Returns
5.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #27 within Irons. It carries 2,079 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#27in Irons
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
2,079per listing
Listings tracked
9

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
35 months

Products

Top Airflow Styler Curling Iron products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 186%
  • Brand 211%
  • Brand 33%
  • Open — no brand owns it (0%)

Demand

Airflow Styler Curling Iron search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Airflow Styler Curling Iron search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sheglam hair curler173K/yr
  • tymo airflow 2 in 1 straightener and curler160K/yr
  • sheglam hair56K/yr
  • she glam hair curler14K/yr
  • tymo airflow47K/yr
  • airflow 2 in 1 straightener and curler32K/yr
  • airflow styler20K/yr
  • one touch airflow styler pro7K/yr
  • sheglam curling iron14K/yr
  • air flow curling iron17K/yr

Reviews and returns

What reviews say buyers love and hate about Airflow Styler Curling Iron

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Ease Of Use”
9%of negative reviews mention “Ease Of Use”
5.4%of orders come back
“Awkward to use”
A buyer, on “Ease Of Use”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Airflow Styler Curling Iron questions

Answered from the same tracked data.