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Airbrush Makeup

Maybe

An estimated 0.8% of orders come back. But the average product has 6,559 reviews to catch up to, so Airbrush Makeup is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 48
Market size
$484K/yr568K searches / yr
90-day growth
-0.1%search demand this quarter
Competition
47%top-5 click share · 15 brands · 22 sellers

Flapen Score

Airbrush Makeup against its category

The dotted line is the Beauty & Personal Care average. Past it, Airbrush Makeup is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Airbrush Makeup market on Amazon at a glance

Shoppers on Amazon United States searched for Airbrush Makeup 568K times last year and spent an estimated $484K. The top 5 brands take 82% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 568K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $484K a year.

Searches, last 12 months
568K
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
4.0%
Market size, estimated
$484Ka year
Peak month
February1.6× the quietest month
Top search term
airbrush foundation149K searches a year

02 · Price

A sale here is worth $21.42.

Listings sell for $21.42 on average, from $8.74 to $67.35. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $21.42 that is $11K to $16K a year per listing.

Average price
$21.42inside the $15 to $100 sweet spot
Price range
$8.74–$67.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$11K–$16K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #235 within Face. It carries 6,559 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#235in Face
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
6,559per listing
Listings tracked
41

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Airbrush Makeup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

22

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

47%

Top 20: 83%

Open market

14%

  • Brand 155%
  • Brand 211%
  • Brand 36%
  • Brand 46%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (9 brands, 14%)

Demand

Airbrush Makeup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Airbrush Makeup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • airbrush foundation149K/yr
  • jerome alexander airbrush foundation94K/yr
  • airbrush makeup96K/yr
  • air brush makeup foundation45K/yr
  • spray foundation28K/yr
  • spray foundation makeup24K/yr
  • airbrush foundation spray18K/yr
  • air brush makeup14K/yr
  • spray makeup11K/yr
  • magic minerals airbrush foundation15K/yr

Reviews and returns

What reviews say buyers love and hate about Airbrush Makeup

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Coverage”
16%of negative reviews mention “Color”
0.8%of orders come back
“Too dark”
A buyer, on “Color”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Airbrush Makeup questions

Answered from the same tracked data.